Director of User Acquisition, Kikoff
$190-230k
Plus equity
Personal finance & credit building platform
Open for applications
Personal finance & credit building platform
101-200 employees
Open for applications
$190-230k
Plus equity
101-200 employees
Company mission
To provide refreshingly fair, effective and simple pathways to meet your financial goals.
Role
Who you are
- 10+ years of a proven track record of driving towards new user acquisition growth goals under set CAC/ROAS or volume targets, timelines and budgets at scale
- 5+ years as a proven people leader able to guide, influence and motivate teams and organizations with a track record of managing performance and driving towards measurable goals and outcomes
- Deep knowledge of paid media, measurement, and performance marketing channels such as Facebook, TikTok, Google ads, mobile DSPs, TV, direct mail and more
- Mastery of hypothesis driven A/B, MVT and incrementality testing with the ability to lead a team through analyzing test result data to tease out learnings and insights to inform future testing
- Strategic thinker and leader, able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities, and mobilize teams and resources to move the business forward
- Self-starter with a move-fast bias towards action who is able to manage multiple, competing priorities in a fast-paced environment
- Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles
- Understanding of what makes effective and strong direct response creative with a framework to keep adjusting and learning based on experimentation
- Experience in a fintech business, or a D2C industry and SQL proficiency is a bonus
What the job involves
- We’re looking for a Director of User Acquisition who can help us continue to grow as the #1 credit-building app
- You’ll be responsible for leading and growing a team of performance marketers while growing our acquisition volume with CAC/ROAS goals
- Kikoff financial products have already helped hundreds of thousands of customers improve their credit scores; and with your help we can improve the financial lives of millions more
- Directly responsible for growing the number of users who join our program while keeping constant or improving our CAC/ROAS
- Lead, mentor and the user acquisition team
- Work cross-functionally to bring campaigns and results to life: working with designers, copywriters, product team, data analysts, and more
- Lead the team through various stages of marketing maturity through a mix of launching and cracking new products and markets as well as growing acquisition for our mature products and programs
Our take
Having a solid credit history is a fundamental building block for financial health and there is a large market of people looking to build or rebuild their credit scores. Roughly half of all American adults have subprime credit or no credit whatsoever, and it’s safe to say there is a demand for credit products tailored to beginners and builders.
Kikoff is a credit-building platform aimed at Millennials and GenZ. Their signature product helps consumers without a credit history to positively influence several key aspects of their credit score. This includes their payment history, how much they owe, and the length of their account history.
Kikoff's goal is to help customers across their entire financial journeys and create a simple and positive banking relationship: from stabilizing cash flows to accumulating savings, and building towards long-term goals such as a mortgage. The company plans to build out its technology and team, across all function areas, to bring new products to market in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jun 2021
$30m
SERIES B
Jul 2020
$10m
SERIES A
Total funding: $42.5m
Company benefits
- Medical, dental, and vision coverage - Kikoff covers the full cost of health insurance!
- Stock Options
- Generous unlimited vacation policy to help you recharge
- Regular team building events to help you get to know the Kikoff team and soo much more!
Company values
- Extreme ownership
- Clear communication
- A strong sense of craftsmanship
- The desire to create lasting work and work relationships
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Cynthia Chen
(Co-Founder & CEO)An experienced Chief Revenue/Risk Officer, Cynthia has worked at OnDeck, LendingHome and Figure. Co-founded Figure in 2018, and Kikoff in 2019.
Christophe Chong
(CTO)Experience as a Software Engineer at Facebook from 2016-2019, and Head of Growth at Lime between 2018-2019. Co-founded Kikoff in 2019.
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