Head of Marketing, Luko
€90-110k
Office located in 2nd arr, Paris
Home insurance company
Be an early applicant
Home insurance company
201-500 employees
Be an early applicant
€90-110k
Office located in 2nd arr, Paris
201-500 employees
Company mission
To be a trusted partner to take care of consumers' homes, so they can focus on their lives.
Role
Who you are
- 10+ years of relevant experience in digital marketing, ideally in insurance, or alternatively in banking, telecom, or utilities sectors
- 3+ years in a marketing leadership role, managing annual budgets exceeding €3M
- A Bachelor's or Master's degree in Marketing, Business Administration, or a related field
- Proven team management experience (leading teams of 5+), with the ability to foster a supportive and high-performance culture
- Strong commercial acumen and negotiation skills, capable of managing complex relationships with marketing partners and agencies
- Ability to build and maintain relationships with internal and external stakeholders, including Senior Management
- Excellent communication skills with fluency in French and English (English is the primary internal working language)
- A proactive mindset, with a focus on solutions over problems
- M&A experience is a plus, but not mandatory
What the job involves
- As Head of Marketing for our French business, you will play a pivotal role in driving Allianz Direct’s growth and achieving our ambition to become the #1 digital insurer in Europe
- Leading the French marketing team, you will be a key member of the local leadership team and collaborate closely with our international colleagues in Germany, Italy, Spain, and the Netherlands
- In a post-M&A context, following the acquisition of Luko and Fri:day, you will spearhead an ambitious growth agenda supported by strategic investments in branding, acquisition, and commercial partnerships
- You'll also have the opportunity to strengthen and expand your team while fostering a culture of growth, efficiency, and customer loyalty
- Develop and Execute Growth Strategy: Plan and implement the growth strategy for Allianz Direct in France, leveraging all acquisition channels (SEA, SEO, Affiliates, Aggregators, Partnerships, ECRM, etc.). Continuously optimize the marketing mix and conversion funnel to reduce acquisition costs and drive customer acquisition
- Brand Ownership: Lead the brand strategy for the French market in collaboration with the international Brand Tribe and Communications team
- Customer Loyalty: Enhance customer loyalty through innovative and effective use of email, SMS, and outbound phone campaigns
- Performance & Reporting Framework: Design and maintain a robust reporting framework to track marketing performance, ensure compliance with regulatory requirements, and provide clear insights to local finance teams and international stakeholders
- Team Leadership: Manage and develop the local marketing team (currently 6 team members). Drive performance, provide coaching, and create an environment where your team can excel
- Strategic Collaboration: Play an active role in the local leadership team, collaborate with senior leaders across Europe, and align with Allianz HQ to drive company-wide strategies
- Data-Driven Decision Making: Use data, analytics, and market research to inform and optimize strategic business decisions
Application process
- We usually respond within a week
- Our company-wide communication language is English (written & spoken). We would therefore appreciate it if you could send us your application’s content (CV, cover letter, portfolio…) in English
- Our recruitment process:
- 1. First interview/ Introduction call with Alison (our HR Business Partner)
- 2. Hiring Manager interview with Fanny (our CEO) and Francis (our VP Finance)
- 3. Case study + debrief with Ron and Anna (from the global Marketing team)
- 4. Lukofit interview with Lea (our VP of Operations and People)
- In a final call, you will meet with 2 team members from the local marketing team
- Contact: Alison, Senior Talent Acquisition Manager & People Partner – People
Our take
Targeting the staggeringly big home insurance market, Luko delivers a range of insurance options, that leverage smart home devices to help transform home insurance from a reactive model to a proactive, preventative one.
One of the most interesting things about Luko is its "Giveback" policy, that was designed to combat the conflict of interest found in traditional insurance - where the less the policyholder is reimbursed, the more the insurer makes. Luko instead employs a transparent model that directs 30% of contributions to the company, 70% to a pool from which claims are paid, and any money left over at the end of the year is donated to an association chosen by the customer.
The company's ultimate aim is to offer a fully-integrated home care platform, that will encompass comprehensive coverage, prevention, maintenance, and repair. Through this, Luko will act as more than a "simple insurer", and be able to deliver true, modern-driven impact to its 400,000-strong and growing pool of policyholders.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-19% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Dec 2020
$51.5m
SERIES B
Nov 2019
$16.6m
SERIES A
Total funding: $70.2m
Company benefits
- Stock-options
- Swile voucher
- Unlimited paid time off
- Creche possibilities
- Moka.care for mental health
- Health insurance
Company values
- We are user-obsessed
- We deeply care
- We are serious about impact
- Together we execute and move mountains
Company HQ
Saint-Philippe-du-Roule, Paris, France
Articles
Leadership
Raphaël Vullierme
(CEO)Finished HEC School of Management before co-founding foodtech startup, goodfood. Worked as a Global Rollout Manager at Rocket Internet and as CEO of a private jet booking startup, OpenJet.
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