VP of North America GTM, Sitecore
$285-315k
Plus a 30% bonus structure
Content hub & digital experience platform
Be an early applicant
Content hub & digital experience platform
1001+ employees
Be an early applicant
$285-315k
Plus a 30% bonus structure
1001+ employees
Company mission
To foster more meaningful and human relationships between customers and brands.
Role
Who you are
- 12+ years in B2B marketing, with significant experience in demand generation, field marketing, or integrated campaign management at scale
- Proven track record of owning pipeline contribution from marketing programs – with the data and results to show for it
- Deep experience with ABM strategy and execution, including account selection, multi-touch orchestration, and measuring ABM-attributed pipeline
- Strong digital marketing acumen with a test-and-learn mindset and comfort with data-driven decision-making
- Experience managing flagship corporate events with accountability for business outcomes, not just logistics
- Experience building and executing partner co-marketing programs in North America, ideally within enterprise software or SaaS
- Exceptional cross-functional collaborator – credible with sales, trusted by the field, and able to hold peers accountable without authority
- Bias for action and operational rigor – someone who sets up systems and processes that make execution predictable at speed
- Experience in digital experience, content management, or enterprise SaaS preferred
What the job involves
- The VP, North America GTM owns end-to-end GTM execution across North America –spanning integrated campaigns, ABM, field marketing, flagship corporate events, and partner activation
- This role is the connective tissue between global strategy and in-market execution, ensuring programs land with the field, drive measurable pipeline impact, and are adopted consistently across the region
- The VP is both a strategic leader and a hands-on operator, accountable for making NA the model for how Sitecore’s GTM machine works
- Own the strategy, orchestration, and field adoption of integrated campaigns and ABM programs across North America, ensuring programs are built for the market and adopted by the field
- Define target account selection, segmentation, and prioritization in partnership with sales leadership, ensuring ABM investments are concentrated where they matter most
- Drive bi-directional feedback loops between campaigns and sales so that plays are continuously refined based on what’s working in the field
- Partner closely with demand generation (SDRs), product marketing, and content to localize and sequence campaigns that reflect NA buyer dynamics and competitive conditions
- Working closely with the global digital team, develop paid media strategy and execution across NA – search, social, display, and intent-based channels– with a focus on efficiency, pipeline contribution, and cost per outcome
- Build and manage NA regional activation plans that translate global plays into locally relevant programs with clear sales alignment and measurable outcomes
- Establish and maintain strong sales alignment rhythms – regular touchpoints with NA sales leadership to ensure marketing is driving the right activities at the right moments in the sales cycle
- Drive priority play adoption in NA – equipping field teams with the tools, messaging, and content they need to execute with consistency and confidence
- Own the NA marketing calendar, coordinating activity across campaigns, events, digital, and partner programs to ensure an integrated, well-paced presence in the market
- Lead the GTM strategy and program execution for Sitecore’s flagship events in North America (Symposium and City Tours) ensuring they are purpose-built to deliver measurable outcomes including pipeline impact, meetings, and customer advocacy
- Integrate flagship events into the broader GTM motion, ensuring pre-event campaign momentum, on-site activation, and post-event follow-through are all coordinated and tracked
- Set clear success criteria for every flagship event and hold the team accountable to delivering against them, with post-event reporting tied to business outcomes
- Own NA partner execution, partnering closely with partner marketing to determine which partners to prioritize, how to activate them in-region, and how to integrate partner channels into the broader NA GTM motion
- Build joint GTM plans with NA field sales and key NA partners, ensuring co-marketing investments are targeted and drive joint pipeline
- Execute partner activation programs in NA – events, campaigns, enablement—in close coordination with Emily’s global partner program architecture to ensure consistency and leverage shared assets
- Track partner-influenced pipeline in NA and use data to continuously refine partner prioritization and investment decisions
- Measures of Success:
- Campaign and digital contribution to NA pipeline, including efficiency gains and conversion improvements across channels
- Field adoption of priority plays across NA, with measurable regional impact tied to sales outcomes
- Flagship events delivering clear, pre-defined outcomes: meetings generated, pipeline influenced, and customer advocacy secured
- Consistent execution quality and speed across all channels – programs launch on time, field teams are enabled, and nothing falls through the cracks
Our take
eCommerce is a booming industry that thrives on providing personalized, data-driven online experiences and content. There are management platforms available for eCommerce, data, and content creation, but existing solutions can be siloed and fragmented.
Sitecore delivers an online experience platform that unifies commerce, data and content creation. It provides an integrated customer data platform, digital asset manager and commerce manager, alongside other tools such as SitecoreAI. The goal is to help brands develop personalized digital experiences which cover all the bases of eCommerce within a fully integrated platform.
It may seem that the eCommerce landscape is becoming oversaturated with management dashboards, but Sitecore's move to pull it altogether allows it to stand out. The company also allows individual tools to be purchased separately for specialized use, significantly broadening its appeal.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2024
$73.3m
GROWTH EQUITY VC
Jan 2021
$1.2bn
GROWTH EQUITY VC
Total funding: $1.3bn
Company HQ
Financial District, San Francisco, CA
Leadership
Eric Stine
(CEO)Former CEO of Elemica, CRO then CCO of Skillsoft, and worked in several roles at SAP.
Salary benchmarks
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