Integrated Technology Lead, Electronic Arts

$89.3-145.6k

Salary is applicable for US based candidates only and may vary by other US locations; For candidates based in British Columbia: $89,300 - $123,000 CAN annually and may vary by other Canadian locations

Tableau

Looker

Google Analytics

Senior level

Austin

Los Angeles

San Francisco Bay Area

Toronto

Vancouver

Video game company

Job no longer available

Video game company

1001+ employees

B2CGamingEntertainmenteSportsMobileVirtual Reality

Job no longer available

$89.3-145.6k

Tableau

Looker

Google Analytics

Senior level

Austin

Los Angeles

San Francisco Bay Area

Toronto

Vancouver

1001+ employees

B2CGamingEntertainmenteSportsMobileVirtual Reality

Company mission

To inspire the world to play, by creating games and experiences for the global player community that are a reflection of our diverse world.

Job

Company

Role

Who you are

5+ years of experience within digital marketing required
Experience at a performance marketing agency or brand
You are are process-driven, and familiar with project management software & ticketing systems
You have experience with reporting visualization tools (i.e. Looker, Tableau, PowerBI)
Expertise managing web tracking in Google Tag Manager
Experience with AdTech tools and platforms (i.e. Campaign Manager, DV360, Google Ads, Google Analytics, Meta, Snapchat)
Solid foundation in CRM management and audience segmentation strategies
General knowledge of media planning, marketing measurement, and attribution integrations (i.e. Conversion APIs, Clean Room technology)
Familiar with global data privacy laws and governance
Project management expertise and accountable for deliverables
A thought starter who is inquisitive and is up to date with industry trends

What the job involves

The Integrated Technology Lead is a crucial role within the Integrated Channel Intelligence team, which is part of EA's broader Consumer Experiences organization
As a collective, the Integrated Channel Intelligence team is responsible for the tech, data, measurement and insights necessary for Growth Channels to meet marketing goals and outcomes
You will report into the Manager of Integrated Technology
Manage first party data for audience targeting and attribution within our media buying platforms and clean rooms
Manage data pipelines that produce reports for media performance assessments, optimizations, and insights
Audit and evolve data cleanliness and taxonomy projects that are crucial for ensuring data-driven decision-making
Partner with our media agency to ensure data integrity best practices are followed
Oversee web tagging in Google Tag Manager across EA IPs
Help maintain audience and conversion architecture. Document processes and ways of working with internal and external teams
Develop best processes for implementing and using data and tech for Growth planning channels
Be the subject matter expert for Growth Planning when technical assistance is required

Our take

EA is a leading global game company, responsible for developing and publishing some of the biggest games of the last 20 years. Its publishing successes include giants like The Sims, Battlefield, and Mass Effect, while EA's titles, such as Fifa, Madden, and NBA Live, have also seen market-leading success.

A series of acquisitions in 2021 marked EA's push into mobile gaming, which has become the driving force behind the rapid growth of the global video gaming market, and has remained a clear focus for the company, despite the cancellation of its popular Apex Legends Mobile game. The company also expressed interest in NFTs and "play-to-earn" games, going so far as to label them "the future of the industry", but has since taken steps to distance itself from the idea, as it proved unpopular with gamers.

This combined model of publishing and development has allowed EA to put its name to a huge range of products, making the brand iconic in the gaming world. It has formed major partnerships with the likes of Disney, giving it full control of creating in-demand games, such as within the Star Wars franchise. In the upcoming years, the company plans to focus on games-as-a-service, as it embraces the evolution of the gaming world.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

6% employee growth in 12 months

Glassdoor (3.62)

Company

Funding (2 rounds)

Dec 1982

$2m

SERIES A

May 1982

$0.2m

SEED

Total funding: $2.2m

Company HQ

Redwood Shores, Redwood City, CA

Leadership

Andrew Wilson

(CEO, not founder)

Joined EA as Vice President and Executive Producer in 2000, and held various senior roles before being promoted to CEO.

Salary benchmarks

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