Senior Director of Product Management, Coupa

• If you’ve led growth for marketplaces, networks, or enterprise platforms—and know how to scale PLG without eroding trust—this role was built for you
• 10–15+ years of product management experience, with senior leadership ownership of growth, monetization, or marketplace products
• Proven experience scaling B2B SaaS platforms, networks, or two-sided marketplaces
• Track record of driving meaningful revenue and adoption outcomes, not just engagement metrics
• Experience operating effectively in large, matrixed organizations
• Strategic systems thinker with strong marketplace intuition
• Deep comfort using data to guide decisions while staying grounded in user needs
• Excellent communicator who can align executives, product teams, and GTM partners
• Builder mindset: comfortable with ambiguity, accountability, and high expectations

Desirable

• This role sits at the heart of Coupa’s next phase of growth
• You will directly shape how the Supplier Network scales—aligning supplier success, buyer trust, and monetization into a single, durable marketplace strategy that supports Coupa’s long-term platform vision
• Coupa is scaling one of the world’s largest B2B supplier networks, connecting millions of buyers and suppliers globally
• We’re hiring a Senior Director of Product Growth to lead growth strategy and execution across our Supplier Network & Marketplace—with direct accountability for supplier activation, engagement, monetization, and network liquidity
• This is a senior, high-impact product leadership role
• You will own growth at the system level: defining strategy, shaping the roadmap and partnering deeply with Engineering, Design, Data, Sales, Marketing, and Finance to drive durable revenue and marketplace outcomes
• Own the end-to-end growth strategy for Coupa’s Supplier Network, spanning supplier acquisition, activation, engagement, retention, and monetization across multiple revenue streams
• Define and scale network and marketplace growth loops that increase buyer demand, supplier participation, and transaction velocity
• Set clear north star metrics and success frameworks aligned to Coupa’s long-term platform and revenue goals (FY27+)
• Lead product strategy for supplier monetization, including subscriptions, premium visibility, marketplace access, sourcing events, APIs, and future growth surfaces
• Partner with Pricing, Finance, and GTM to evolve monetization models that are scalable, defensible, and aligned with supplier value
• Ensure monetization strengthens—not compromises—buyer trust and marketplace integrity
• Drive PLG motions across complex, enterprise procurement workflows
• Establish disciplined experimentation practices focused on business impact, not vanity metrics
• Balance short-term wins with long-term platform health and second-order marketplace effects
• Lead and grow senior PMs and managers working across growth, marketplace, and supplier experience
• Serve as a trusted partner to Engineering, Data, Design, Sales, Marketing, and Customer Success
• Influence executive stakeholders with clear narratives, data-backed decisions, and strong product judgment
• Within 6–12 months, you will:
• Launch and scale new growth initiatives that materially improve supplier activation, engagement, and monetization
• Establish Coupa’s Supplier Network growth model as a repeatable, measurable engine
• Be recognized as a senior product leader who brings clarity, momentum, and results in a complex enterprise environment
• Help evolve Coupa from feature-led delivery to outcome-driven, growth-oriented execution across the marketplace