Brand Marketing Manager, Tilt
Creator & Culture Partnerships
$125.8-148k
Offers Equity
Credit health & financial management app
Open for applications
Credit health & financial management app
201-500 employees
Open for applications
$125.8-148k
Offers Equity
201-500 employees
Company mission
To expand access to fair credit to give anyone in the world the opportunity to improve their financial security and mobility.
Role
Who you are
- Education: Bachelor’s Degree in marketing or a related field
- Experience: 5+ years of brand or influencer marketing experience at a brand with storytelling in its’ DNA, talent agency, or branded content publisher
- Results Orientation: You have a demonstrated ability to drive customer growth through creator partnerships. You’re comfortable using data to show the impact of your work. You go beyond superficial metrics like views and likes, utilizing metrics that tie to business outcomes, such as conversion rates, CAC, or ROAS
- Problem Solving: You see around corners, anticipating and solving for potential challenges before they arise. When the unexpected happens, you move with urgency to address it
- Initiative & Accountability: You regularly go beyond the obvious approach, pushing the boundaries of what is possible with creators, and remaining accountable to the outcomes
- Flawless Execution: You strive for excellence, bringing it out of your internal collaborators and creator partners, ensuring all outputs are executed to the highest standards
- Don’t meet every qualification? We care about potential over your past. If you're bringing ambition and drive to what we're building, we want to hear from you
What the job involves
- Tilt is redefining who counts as a “creator.” For us, it’s anyone with a voice, audience, or point of view powerful enough to move others, from digital influencers and bloggers to customers and community leaders. We’re looking for a brand marketer who can identify, nurture, and recruit these voices to bring Tilt’s mission and product innovations to life across culture
- This role sits at the intersection of talent partnerships, brand marketing, and creative strategy. You’ll spot emerging creators and cultural moments before they peak, craft ideas and launch campaigns that connect our brand to them authentically, and measure the impact of these partnerships on the business. You’ll turn partnerships into brand equity and help Tilt show up in culture in a way that feels soulful, intelligent, and unwavering
- Talent management: Identify, recruit, and contract creators to authentically tell Tilt’s story and reflect our mission and values. Build scalable talent pipelines, negotiate deals, and steward long-term partnerships that deliver strategic brand and business value
- Insights-based ideation: Turn social trends, consumer insights, and audience behaviors into bold, memorable campaign concepts that express our key points of difference and bring our products to life
- Direct-response ad creative: Collaborate with creators and the growth marketers to produce, test, and iterate on high quality direct-response creative that aligns with our messaging strategy and optimizes for short-term conversion
- Brand-response ad creative: Collaborate with creators and the growth marketers to produce, test, and iterate on high quality direct-response creative that aligns with our messaging strategy and optimizes for short-term engagement and brand preference
- Campaign measurement: Use data to demonstrate impact beyond views and likes. Define business-aligned KPIs and translate campaign performance results into actionable learnings
- Project management: Lead creative projects end-to-end — from concepting and resourcing to timelines, stakeholder coordination, and delivery — ensuring work launches on time and on brief and drives measurable impact
- Stay on the bleeding edge: Spot cultural trends, emerging platforms, and rising creator voices that speak to Tilt’s audience. Identify substacks, podcasts, communities, and formats our audience follows. Surface the best opportunities, and proactively share them with the team
- Build relationships: Cultivate genuine connections with creators, influencers, trendsetters, and other talent who align with Tilt’s audience and values. Turn relationships into strategic opportunities and long-term creative advantages
Application process
- Initial recruiter call: A conversation to learn about your experience and what you're looking for in your next role
- Hiring manager interview: A deeper discussion about your background and approach to solving challenges
- Skills panel: Meet with Tilt team members to discuss your expertise and problem-solving approach through real-world scenarios
- Leadership conversation: A conversation with a leader to discuss our mission and how you could contribute to it (and how we can help you achieve your career goals along the way)
Our take
An individual’s credit score greatly influences their life, affecting their ability to rent, receive loans, buy a house, and access affordable interest rates. But you have to have credit to build credit, leaving a lot of people in a catch-22 situation. Tilt (formerly Empower Financial) is a mobile-only app that makes credit more inclusive and accessible, helping customers achieve their credit health goals regardless of their credit history (or lack thereof).
Though other FinTech companies such as Mint or Personal Capital also offer impressive financial tracking for their customers, Tilt’s comprehensive set of personal finance features including cash advance and automatic savings offerings make it a better choice for people who want to use a single app to manage their finances.
By empowering people to take control of their money through its range of financial services, Tilt is working to break the cycle of paycheck-to-paycheck living. Backed by Blisce, Defy Ventures and Quiet Capital, the company has been significantly growing its revenue in recent years and was recognized in the 2022 Inc. 5000 list of the fastest-growing companies in the US.
Freddie
Company Specialist at Welcome to the Jungle
Insights
45% employee growth in 12 months
Trustpilot (1.9)
Company
Funding (last 2 of 3 rounds)
Sep 2022
$75m
LATE VC
Mar 2020
$20m
SERIES A
Total funding: $99.5m
Company benefits
- Virtual-first teamwork: Great work happens anywhere. We're collaborating across 14 countries, 12 time zones
- Full health coverage: Find flexible plans at every premium level and substantial subsidies that stand up to global standards
Company HQ
Mission District, San Francisco, CA
Leadership
Warren Hogarth
(Co-Founder & CEO)Previous a Partner at Sequoia Capital and is an Early Investor/Company Builder for multiple companies.
Justin Ammerlaan
(Co-Founder & CTO)Previously founded Ammerlaan Initiatives and Co-Founded White Room Trading. Also worked as a Senior Software Engineer at SDM and a Technical Architect at Fujitsu.
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