Senior Director of Product Marketing, OpenX
$198-235k
+ Bonus + Equity
Sell-side platform
Posted today
Sell-side platform
201-500 employees
Posted today
$198-235k
+ Bonus + Equity
201-500 employees
Company mission
OpenX's mission is to create awesome programmatic marketplaces.
Role
Who you are
- 10-15 years of experience in marketing, with 5-10 years in product marketing (B2B advertising, marketing technology, or SaaS preferred)
- 5+ years of people management experience, with a track record of developing and leading high-performing teams
- Proven success in SaaS product marketing, including launch execution and ongoing product support
- Strong ability to simplify and articulate complex ideas into compelling messaging
- Experience managing go-to-market strategies and aligning marketing with product and revenue teams
- Comfortable working in fast-paced, dynamic environments with the ability to prioritize strategically and execute effectively
- Proficiency in Microsoft PowerPoint, Word, Excel, Asana, Slack, Hubspot, Salesforce, and agile development environments
- Nice-to-have: Pragmatic Marketing Certification
What the job involves
- The Senior Director of Product Marketing will play a pivotal role in our growing Marketing organization and be responsible for commercializing OpenX’s offerings — specifically defining, communicating, and amplifying the message around our products, customers, and brand
- This role will lead go-to-market activities across OpenX’s product and solution offerings, ensuring strategic alignment between product, sales, and marketing
- Reporting to the Vice President of Marketing, the Senior Director of Product Marketing will act as a key liaison between our product and revenue teams, owning the client-facing roadmap and driving impact in a fast-paced, dynamic environment
- Prioritization & Process: As the most important aspect of this role, the focus will be on navigating unpredictable environments, strategically prioritizing key initiatives, and implementing effective processes
- Lead Product Marketing Strategy: Develop and execute a clear vision and strategy for a high-performing global product marketing team that drives business objectives
- Go-to-Market Execution: Build a standardized, repeatable, and pragmatic go-to-market (GTM) process that effectively launches new products and solutions and supports ongoing product adoption
- SaaS Product Commercialization: Must have experience in bringing a SaaS user platform to market, ensuring successful adoption and sustained engagement
- Cross-Functional Collaboration: Partner with Product Management and Sales to identify customer needs, product enhancements, and competitive positioning
- Data-Driven Decision Making: Leverage insights, analytics, and competitive intelligence to refine product messaging and drive measurable business impact
- Message Simplification: Translate complex concepts into clear, compelling, and jargon-free marketing materials
- People Leadership: Manage, coach, and develop a lean, results-driven team, prioritizing the highest-impact product marketing activities
- Market & Competitive Analysis: Stay ahead of broader market trends, customer needs, and the competitive landscape to inform strategic product positioning
- Adaptability & Prioritization: Navigate unpredictable environments, strategically prioritize key initiatives, and execute effectively with limited resources
Our take
Programmatic advertising - the automatic placement of advertisements typically conducted via the internet and based on a personalised understanding of viewers’ online profiles - has become a vital tool for every business. OpenX provides the infrastructure for this booming industry with their ad exchange platform.
The company is now focused on adjusting its platforms to reflect the values of the modern society it is doing so much to shape. That means accepting tough but fair multi-million dollar FTC fines for data breaches as well as becoming the first ad exchange to go carbon neutral.
The challenge of competing with both ever-changing views on the value and efficacy of programmatic advertising is not a small one. However, OpenX has proven that it is able to innovate with the times. It has deep partnerships across the ecosystem, partnering with Attain in 2022 to enable supply-side targeting for advertisers, enabling the company to reach further heights.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jan 2013
$25m
SERIES E
May 2011
$20m
SERIES D
Total funding: $75.5m
Company benefits
- Dental and vision for both employees and their families
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
Company values
- We are one - One team. No exceptions. We are a group of strong and diverse individuals unified by a clear common purpose
- Our customers define us - We know our business flourishes or dies because of our customers
- OpenX is mine - We are all owners of OpenX. We stake our personal and professional reputations on the excellence of our work
- We are an open book - We are eager to teach and share what we know with others
- We evolve fast - We take risks and confront failure openly. We recognise and repeat success aggressively. We actively seek out and provide constructive criticism. Defensiveness is for weaklings!
Company HQ
Pasadena, CA
Articles
Leadership
Damon Reeve
(Board Director)Previously Board Director at Snowplow Analytics for 3 years and CEO of Authenticated Digital for 4 years. Currently acts as CEO for Ozone.
Scott Switzer
(Advisor)Previously Limited Partner at FirstMark Capital for 8 years and Advisor at Flybridge Capital Partners for 4 years. Acts as CTO for Ozone.
John Gentry
(CEO, not founder)Previously acted as President of Spot Runner, developer of the Malibu Media Platform, an online media exchange that simplifies the buying and selling of television media. Experience as Chief Revenue Officer of Green Dot, the pioneer and market leader in the prepaid debit card industry.
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