Manager of Global Product Marketing, Live Nation
$108-135k
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
$108-135k
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- 3+ years of experience in product marketing or marketing related roles, preferably on the B2B side of a company
- A keen eye for identifying client value and articulating that value across multiple mediums, exceptional oral and written communication skills
- A proven track record as a marketing rockstar, executing strategic priorities and supporting clients with successful go-to-market strategies
- Extraordinary team player and ability to thrive in a fast paced, high growth, entrepreneurial environment where quality, innovation, speed of decision making, and execution are critical to organizational success
- Track record of fostering teamwork and collaboration across groups to accomplish shared goals with solutions based approach to problem solving
- Fast-learner, adaptable, and receptive to feedback, as our business regrows your will need to keep a pulse on our quickly evolving product and client needs
- Put your client and end customer first in everything you do, not afraid to speak up for the client, advocate for the best experience, and have a strong sense of client needs
- Strong collaborator and team player, eagerly collaborates across a matrixed organization to drive successful go to market strategies and delightful client experiences
- Attention to detail on all tasks by meticulously reviewing work, identifying discrepancies, and consistently adhering to company standards and procedures
- Positive energy, passionate about the opportunity surrounding our products, the industry and fans. A cultural driver brings fun, optimism, and togetherness each day
What the job involves
- As Product Marketing Manager, you will support the development and introduction of new products, services, and features that increase our client revenue and market share
- You will aid in product go-to-market strategies, product positioning, and the provisioning of product marketing materials
- You will understand your products and the customers who use them and build strong relationships and engagement across stakeholders and teams
- Work across Digital Ticketing product suite & white-label product solutions for strategic priorities, key releases, client communication, and internal enablement
- Support team in building comprehensive go-to-market to bring B2B products and services to market
- Help drive go-to-market strategies that support product adoption, market differentiation and new business growth
- Manage ongoing client communications strategy, including product emails and onboarding journeys
- Partner cross-functionally across product, account teams, education, marketing and PR to help define product rollout and launch planning strategies
- Collaborate across teams to develop common goals and influence business decisions in support of executing your team strategies
- Maintain feedback loop to understand client needs and help improve products
- Our job descriptions evolve with our business needs and priorities. In addition to the description above, your role may include additional duties, responsibilities, projects and team support as needed
- Contract Terms: Permanent, Hybrid, 40 hours per week
- Line Manager: Senior Manager, Global Product Marketing – B2B
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Barbican, London, UK
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
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