Director of Growth, Pomelo Care

• 7+ years of experience in growth marketing, performance marketing, or lead generation, with at least 2+ years of management experience
• Proven track record of building and scaling growth marketing efforts in a high-growth DTC business; bonus if in health tech space
• Expertise in lead generation across both paid and non-paid digital channels, including paid search, social, affiliate marketing, email, and SEO
• Deep analytical mindset with experience managing marketing budgets and forecasts and running A/B tests to continuously improve engagement, conversion, and ROI using metrics
• Eager to wear multiple hats as a “doer” who will do what is required to scale patient growth efficiently and rapidly without a full team on day 1
• Excellent written and verbal communication skills, with the ability to influence senior stakeholders
• Strong perspective on how to source top marketing talent for both full-time employment and short-term engagements (e.g. freelancers and agencies)
• Experience and proven results in 0-1 growth marketing environment that required testing & learning, iterating, and building new channels from scratch

Desirable

• Your North Star: You will serve as the primary owner of new growth channels to drive DTC strategy for our new ventures
• Develop new marketing channels and strategies to support growth of our new offerings
• Define the foundation for DTC marketing at Pomelo, including segmentation and targeting, messaging, and infrastructure required to support these growth efforts
• Work quickly to stand up tests across paid (both variable and fixed) and non-paid channels; continuously test and iterate on channel, creatives, messaging, and audience targeting to improve performance
• Ensure efficient cost per MQL and acquired patient, in line with company targets
• Lead marketing budget planning, forecasting, and spend allocation to maximize efficiency while driving scalable patient acquisition
• Define and track key performance metrics, enlisting the necessary analytics tools to make data-driven marketing decisions
• Recommend and manage selection and output of freelancers and agencies to support growth objectives