Senior Marketing Analyst, Fetch
$118-130k
+ Equity
Mobile shopping and rewards platform
Job no longer available
Mobile shopping and rewards platform
501-1000 employees
Job no longer available
$118-130k
+ Equity
501-1000 employees
Company mission
To help reimagine what shopping looks like.
Role
Who you are
- If you thrive on solving complex problems and translating data into business outcomes, this role is for you
- Bachelor’s degree in Marketing, Business, Statistics, Mathematics, or a related field (Master’s preferred)
- 3+ years of experience in marketing analytics, growth analytics, or data analysis, preferably in a fast-paced, consumer-focused environment
- Strong proficiency in SQL; experience with Python, R, or other programming languages is a plus
- Familiarity with BI tools (e.g., Tableau, Looker, Grafana) and experimentation platforms
- Working knowledge of A/B testing, lift analysis, and statistical methodologies
- Strong analytical mindset with the ability to synthesize complex data into actionable insights
- Exceptional communication and storytelling skills, with experience presenting insights to stakeholders at all levels
- Comfortable working in a fast-paced, dynamic environment with competing priorities
- Self-starter with a passion for solving complex problems and making data-driven decisions
- Strong collaborative mindset with a focus on driving business impact
What the job involves
- The Marketing Analytics and Insights team at Fetch is responsible for understanding business drivers, user behavior, and foresight to influence the evolution of user experience based on data-driven insights
- As a Senior Marketing Analyst, you will play a pivotal role in shaping and executing Fetch’s data-driven marketing strategies that fuel user growth, engagement, and retention
- Working at the intersection of analytics, strategy, and execution, you will partner with cross-functional teams to uncover actionable insights, design experiments, and optimize campaigns
- This role combines analytical rigor, technical expertise, and business acumen
- You’ll work with large, complex datasets to identify patterns, apply critical thinking to craft compelling recommendations, and collaborate with stakeholders to implement impactful marketing strategies
- Analyze marketing and user data to identify trends and opportunities that enhance acquisition, retention, and customer lifetime value (CLV)
- Partner with marketing teams to assess user behaviors and key lifecycle moments, creating strategies to drive high-value actions
- Design and execute A/B and multivariate experiments to optimize campaigns and product features, measuring results against KPIs
- Provide recommendations for campaign adjustments, ensuring scalable and repeatable success
- Build and maintain dashboards and deep dive analysis to track marketing performance and key metrics (e.g., CAC, LTV, Referral, Engagement)
- Conduct segmentation and cohort analysis to inform targeted, personalized marketing strategies
- Partner with marketing and product stakeholders to align analytics insights with business goals, defining success metrics and measurement plans
- Present findings in a clear, actionable manner to both technical and non-technical audiences
- Identify gaps in data infrastructure and collaborate with engineering to enhance data pipelines and automation
- Champion data-driven decision-making by driving best practices in experimentation and analytics throughout the organization
Our take
Leading mobile shopping and loyalty platform Fetch has seen explosive success in recent years. Its concept is simple: users receive spendable points in exchange for scans of their shopping receipts.
The app has tens of millions of daily active users with even more downloads, and has seen impressive growth, having now reached 'unicorn' status twice over. This should come as no surprise. Brand reinforcement is crucial to customer retention and acquisition - but it is harder than ever, with the fragmentation of choice on the market and the declining efficacy of marketing. So material loyalty benefits are likely to prove a crucial tool in creating and leveraging a strong customer base.
Whilst Fetch faces competition from similar receipt-scan rewards platforms like ReceiptPal and Ibotta, it grew into a profitable company in late 2023. It is using its most recent Morgan Stanley-backed funding to aggressively add brand partners at a competitive pace and onboarding staff at a level that promises strong continued growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Apr 2022
$120m
SERIES E
Mar 2021
$210m
SERIES D
Total funding: $456.6m
Company benefits
- Stock Options: Fetch wants you to be on the rocketship with us! Options will give you the opportunity to share the excitement of the company growth and have your own stake in its success
- 401k Match: We match 100% of the first 3% of your 401K contribution
- Benefits for humans and pets: We offer comprehensive PPO and HDHP plans (Dental | Vision | Life Insurance) in addition to pet insurance, fully covered for the first pet. Our bereavement leave also includes our furry friends
- Continuing Education: Fetch provides up to $10,000 per year in education reimbursement support for any job-related courses/programs/certifications. You will also have access to Udemy, an online course provider with thousands of topics to discover
- Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. Current groups include Amplify BiPoC, Amplify Women, Amplify LBGTQ+, Amplify Family, and Amplify Veterans
- Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, including Juneteenth and Indigenous People’s Day, as well as our End-of-Year break
- Robust Leave Policies: Whether it’s for you or a loved one, Fetch offers generous leave time for various health and personal needs that take you away from work. Our parental leave policy provides 18 weeks of paid time off for primary caregivers, 12 weeks for secondary caregivers, and the option to create a flexible return to work schedule in the last few weeks of leave
- Wellness Program: Utilize these tools and resources to bring your best self to work each day
- Wellness coach on staff to help you create goals, provide accountability and support you on your wellness journey
- Nutrition counseling through Charge Nutrition
- Gympass membership to access in-person gyms, virtual workout classes, meditation apps, and much more
- Employee Assistance Program (EAP) provides no cost, confidential resources and services to help navigate life's many changes and challenges
- Hybrid Work Environment: Collaborate with your team in one of our stunning offices in Madison, Birmingham or Chicago 1 - 2 times per week. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home
- Social Impact Efforts: Take part in volunteer events or donate to your favorite organizations through BrightFunds
Company HQ
Madison, WI
Leadership
Wes Schroll
(CEO)Founded Fetch while in undergrad at UW-Madison and grew the company into the nation's No. 1 rewards app, connecting millions of consumers with their favorite brands.
Tyler Kennedy
(VP of Operations)Studied Business Administration at the University of Wisconsin-Madison. Founded his first company, a yacht detailing company, when they were only fourteen.
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