Head of Growth Marketing, Samba TV
Demand Generation
Omniscreen advertising & analytics
Open for applications
Omniscreen advertising & analytics
201-500 employees
Open for applications
201-500 employees
Company mission
To create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Role
Who you are
- Bachelor's Degree or higher
- Strong proficiency in 6Sense, Salesforce, Hubspot, Google Analytics, Meta for Business, and LinkedIn Ads
- Proven ability to ideate and execute creative new-user acquisition initiatives and adapt to various roles as needed
- Extensive experience running successful demand/lead gen campaigns and operations, utilizing a wide range of digital marketing tactics such as display, social ads, SEM, SEO, email blasts, and ABM
- Exceptional project management skills and a strong problem-solving mindset
- Skilled in creating insightful measurement reports and dashboards that demonstrate the impact of marketing efforts on revenue
- Familiarity with Webflow is a plus
- Passion for staying up-to-date with the latest marketing technologies and trends, including AI-assisted tools, and applying them to drive growth
What the job involves
- We are seeking a dynamic B2B Head of Growth Marketing to join our team and help drive sales revenue
- The ideal candidate is an ABM-savvy performance marketing expert who has a proven record of helping sales teams exceed quotas by developing innovative strategies and leveraging cutting-edge technologies
- This is an exciting opportunity for a self-starter to collaborate with a strong cross-functional marketing team and build a demand generation program for a growing company
- Develop and execute a comprehensive Demand Gen framework that drives consideration and preference for Samba products, generates high-quality leads for sales, and ultimately contributes to revenue growth
- Create and implement innovative, multi-channel campaigns across SEO, SEM, retargeting, display ads, email, ABM, and events to drive awareness, consideration, and purchase intent
- Own ABM strategy and execution, leveraging the 6Sense platform and other tools to orchestrate relevant, trusted marketing and sales actions throughout the B2B customer journey
- Collaborate with Sales and other teams to define ideal customer profiles, buyer personas, and targeted segments, ensuring leads are effectively addressed and nurtured
- Lead the development of a content plan that maps the right content to each stage of the customer journey for each buyer persona, including the creation of compelling ad copy and landing pages
- Establish Key Performance Indicators and create insightful Performance Measurement Dashboards that assess the impact of various marketing activities on revenue generation
- Define and continuously refine the conversion stages within the sales funnel, ensuring proper tracking and analysis of lead progression
- Identify bottlenecks and optimization opportunities to improve conversion rates at each stage. Regularly communicate performance results and insights to marketing, executive staff, and sales management
- Work closely with the Business Operations team to optimize processes for lead flow to the Sales organization, including the integration and enhancement of marketing automation tools such as 6Sense, Salesforce, and Hubspot
- Explore and implement AI-assisted technologies, improve efficiency, and drive better results while ensuring a smooth transition and alignment with team goals
Our take
Samba TV is improving the TV viewing experience by addressing audience fragmentation across screens to bolster television’s business model and relevance to consumers. With a more scientific approach to advertising, its data analytic tools has attracted the likes of Disney.
In recent years, Samba TV has focused on making artificial intelligence and machine learning central to its offerings, marked by its recent acquisition of Disruptel. Integrating both company’s capabilities will assert machine learning’s presence in television by enabling the next generation of content recognition and non-intrusive ad unit development.
Moving forwards, Samba is continuing to integrate with numerous, wide-ranging companies to expand its product offering and market reach. Back in 2022, it also expanded its operations into Australia marking the start of its intent to expand into the APAC arena.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Apr 2018
$7.5m
EARLY VC
Jun 2017
$30m
SERIES B
Total funding: $45.7m
Company benefits
- Health & Wellness
- Health Coverage
- Volunteer Days
- Stock Options
- Unlimited PTO
- Team & Company Events
Company values
- Determination
- Curiosity
- Results
- Humility
- Intellectual Honesty
Company HQ
China Basin, San Francisco, CA
Articles
Leadership
Ashwin Navin
(Co-Founder & CEO)Previously co-founded i/o ventures and BitTorrent, serving there as President. Experience as an Analyst for Epoch Partners, Merrill Lynch and Goldman Sachs.
David Harrison
(CTO Emeritius)Previously served as Senior Engineer for BitTorrent, and has experience as a Research Engineer for EECS at UC Berkeley and Rensselaer Polytechnic Institute (RPI).
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