Digital Communications Manager, LeanTaaS

• The ideal candidate is a highly motivated, tech-savvy professional with a passion for leveraging digital platforms to amplify an organization’s message and impact
• Bachelor’s degree in Communications, Marketing, Digital Media, or a related field
• At least 5 years of experience in digital communications, website management, or digital marketing
• Generative AI adopter. Understands the changing landscape and is driving the adoption of new techstack in a B2B (or B2C) SaaS environment. Comfortable with AI content tools (GPT-4, Gemini, etc.) and translating complex ideas for targeted audience
• Strategic and transformative thinker with a results-driven mindset and passion for analytics
• First principle based learner. A growth hacker mentality
• Strong interpersonal skills and ability to collaborate effectively across teams
• Proficiency in content management systems (e.g., WordPress, PathFactory), website personalization tools, and analytics platforms like Google Analytics 4, HotJar, SEMrush, Looker, etc
• Expertise in SEO, SEM, and digital advertising best practices
• Knowledge of UX/UI principles and website testing tools

Desirable

• The Digital Communications Manager is responsible for developing, managing, and optimizing our digital communications strategy to ensure a strong online presence, engage target audiences, and drive measurable results
• This role will primarily focus on the LeanTaaS website, ensuring its continuous optimization, personalization, and performance enhancement
• Additional responsibilities include managing digital content, supporting SEO/SEM strategies, analyzing website performance, and overseeing digital compliance and security
• This role reports to the Director of Communications
• Oversee website content, architecture, and functionality to ensure a seamless, engaging user experience that drives lead generation and funnel conversion
• Own website-related KPIs: ACV/ARR attribution, engagement scores, conversion metrics, traffic & SEO metrics, technical performance metrics, and security-related metrics
• Implement personalization strategies to curate digital content for different personas using Generative AI-driven recommendations and behavioral targeting
• Continuously test and refine website structure, navigation, and landing pages using heatmaps and A/B testing tools to improve content engagement, user experience, and conversion rates
• Use keyword research and SEO best practices—on-page, off-page, and technical—to drive organic traffic, improve search rankings, and enhance website performance (page speed, mobile responsiveness)
• Ensure seamless integration of website forms and tools with CRM and marketing automation platforms (e.g., Marketo, Salesforce)
• Plan, develop, and manage digital content across the LeanTaaS website and Transform event microsite, collaborating with designers and multimedia specialists to enhance engagement while aligning with audience needs and business priorities
• Partner with internal teams to support SEM (paid search) and retargeting strategies
• Design and execute email marketing campaigns with Demand Generation to drive conversions, tracking deliverability, open rates, and CTR
• Generate data-driven reports with actionable insights to refine digital strategies, content, and campaigns in collaboration with internal stakeholders
• Monitor and address cybersecurity risks in collaboration with IT teams, ensuring website security best practices are followed