Senior Product Marketing Manager, Coinshares
+ Bonuses
More information about location
Digital asset managers
Open for applications
Digital asset managers
21-100 employees
Open for applications
+ Bonuses
More information about location
21-100 employees
Company mission
To expand access to the digital asset ecosystem while serving as a trusted partner for our clients.
Role
Who you are
- Previous buy-side experience in product marketing or other relevant roles within the asset management or financial services sectors essential
- Strong knowledge of and interest in the ETF/ETP industry, with an ability to articulate the structure’s specific benefits from an investor’s perspective essential
- A proven ability to organise and drive large-scale marketing campaigns across various platforms, including digital, events, and media essential
- Experience in regulated environments and a solid understanding of compliance considerations for financial marketing essential
- Excellent communication skills, with the ability to translate complex financial products into clear, compelling messages essential
- Strategic and analytical mindset with a proven ability to use data to inform decision-making
- Leadership experience, with a track record of either managing direct reports, leading cross-functional projects, or mentoring junior staff essential
- A curiosity and/or passion for digital assets and their current and future impact on traditional investment portfolios essential
- Experience working with hybrid and remote teams across different time zones an advantage
- Previous experience in the crypto or digital assets sector an advantage
What the job involves
- As the Senior Product Marketing Manager at CoinShares, you will take ownership of developing and executing product marketing strategies for a range of innovative crypto ETPs (Exchange Traded Products)
- This role acts as the bridge between key departments, including sales, research, compliance and product development, while collaborating closely with marketing experts across content, design, motion, events, and website management
- By connecting insights from these teams, you will ensure alignment across all touchpoints, helping to drive commercial success and strategic positioning
- You will manage multiple projects working in an agile and fast-moving environment at the forefront of the digital asset investment industry
- Your focus will be on positioning CoinShares products within key European markets, overseeing their go-to-market strategy, and continuously optimising marketing efforts to reach institutional, intermediary, and retail clients
- You will be responsible for building the CoinShares brand, driving product adoption, and ensuring the narrative around our offerings resonates with target audiences
- Define products positioning, key benefits and features, messaging
- Build ETP marketing roadmap
- Work closely with internal teams such as sales, product, legal, and compliance to ensure messaging aligns with regulatory requirements and strategic goals
- Drive launches for our products by working closely with a range of cross-functional teams — product managers, sales, design, PR, and engineering
- Manage products’ lifecycle and development proactively with marketing actions(communications, partnerships, promotions, …)
- Analyse the market, competitive landscape and news/trends - to seize key opportunities and help you in positioning the products and maintain their lifecycle
- Understand and know our customers - collect insight to better understand product use cases, pain points and expectations
- Oversee and assist in the creation of educational and thought-leadership content,including articles, webinars, podcast scripts, and other media that supports product marketing efforts
- Undertaking any other such duties as may be reasonably required by the role
Salary benchmarks
Our take
Coinshares is a digital asset investment house founded in 2013, aiming to bridge the gap between traditional financial markets and crypto markets. Using a mixture of financial expertise and artificial intelligence, Coinshares offer a suite of products and services for investors and traders.
Coinshares is headed by some of the brightest in financial trading, CSO Meltem Demirors being a major spokesperson for the benefits and evolution of crypto. As the market philosophy has changed, Coinshares employees are proponents of engaging with institutions on a financial level rather than disconnecting crypto from them entirely. With one of its founders being a former JP Morgan Strategist, it’s no surprise to find that Coinshare makes evidence-based decisions on trading, keeping their relationships measured and cautious.
This is a positive for Coinshares, evidenced by how the company has deftly navigated the financial turmoil of the 2020s. Despite bitcoin and ether falling in value over this period, Coinshares bought back shares from Nasdaq in June 2022.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company values
- Communication - Communicate clearly and consistently. Coinshares build trusted and enduring relationships by being concise, credible, and direct.
- Respect - Find strength and opportunity in our differences. Employees at Coinshares listen and share their time and expertise in support of each other and their clients.
- Accountability - Take responsibility. Coinshares learns from failures and successes, and follow through on their promises to their team and clients.
- Integrity - Do the right thing. Coinshares conducts itself and its work with honesty, determination, and dedication to our mission.
Company HQ
Saint Helier, St Helier
Articles
Leadership
JM Mognetti
(Co-Founder & CEO)Currently Director at Komainu-Next Generation Custodian and XBT Provider. Previously Director at Global Advisors Holdings Limited.
Rus Newton
(Co-Founder)Currently Director at GABI Ventures. Previously Owner at Global Advisors Limited and Commodities Strategist at JP Morgan.
Share this job
View 2 more jobs at Coinshares