Senior Manager of Marketing Planning & Insights, Qlik
$109-136.2k
Office located in Newton, MA or Waltham, MA
AI powered data integration, quality, & analytics solutions
Job no longer available
AI powered data integration, quality, & analytics solutions
1001+ employees
Job no longer available
$109-136.2k
Office located in Newton, MA or Waltham, MA
1001+ employees
Company mission
To be the best at enabling our customers to use data, analytics, and AI to create value by solving their and the world's greatest challenges.
Role
Who you are
- Bachelor’s degree in marketing, business, or a related field preferred
- Strong understanding of marketing performance metrics, planning cycles, and ROI analysis
- Excellent communication and presentation skills, with the ability to convey complex data in a clear, actionable manner
- Experience with integrated marketing planning processes and frameworks
- Strong analytical and problem-solving skills with a focus on driving measurable outcomes
- Familiarity with marketing technology tools (e.g., Marketo, Salesforce) and analytics platforms (e.g. Qlik Sense)
- 8+ years of experience in marketing strategy, business analysis, or performance management roles, preferably within enterprise software or a similar B2B environment
- Proven ability to lead and influence global, cross-functional teams
- Experience working in or alongside marketing operations, analytics, or campaign execution teams
What the job involves
- The Senior Manager, Marketing Planning & Insights is a critical member of the Integrated Marketing Planning team, responsible for driving marketing planning cycles and delivering actionable insights to optimize marketing performance
- This role bridges strategic planning and performance evaluation by partnering with Marketing Analytics, Integrated Marketing Operations, and global marketing teams to align marketing strategies with business objectives and pipeline/revenue goals
- This role is focused on the strategic aspects of marketing planning and performance, including enabling effective planning processes, defining measurable marketing targets, and shaping campaign structures, governance and reporting frameworks to drive better decision-making and maximize ROI
- Lead the development and facilitation of quarterly and annual integrated marketing planning exercises, ensuring alignment with pipeline and revenue goals
- Support the creation and governance of planning models and frameworks to guide consistent, effective and scalable planning cycles
- Partner with cross-functional teams to identify gaps in marketing planning processes and implement improvements that enhance campaign alignment with strategic objectives
- Collaborate with Demand Operations as well as global and regional marketing teams to define marketing targets, aligning efforts with revenue goals and key business priorities
- Define and influence reporting frameworks, ensuring alignment with marketing targets, KPIs and metrics that matter
- Partner with Marketing Analytics on reporting needs and dashboard enhancements that foster consistent measurement of marketing performance
- Analyze marketing performance against targets, delivering actionable insights to marketing leadership and key stakeholders
- Conduct ROI evaluations for major marketing initiatives to identify opportunities for cost efficiency and improved campaign outcomes
- Facilitate quarterly business reviews (QBRs) by synthesizing performance data and highlighting optimization opportunities
- Collaborate closely with Operations and Analytics teams to influence campaign architecture that improves reporting accuracy and attribution
- Work cross-functionally with stakeholders across marketing to align campaign and reporting structures and optimize campaign effectiveness
- Act as the subject matter expert on marketing planning and performance, providing guidance to teams globally and regionally
- Stay up to date on industry best practices for marketing planning and performance measurement
- Identify gaps in current processes and work with teams to implement improvements
- Support the implementation of tools, templates, and resources that enable scalable and efficient planning and reporting
Our take
As more organizations seek out more robust tools and capabilities to visualize and better understand data, the analytics and business intelligence market landscape has continued to grow. Qlik is a self-service BI software company that offers real-time data integration and analytics solutions.
The company’s suite of products closes the gap between data, insights, and action. With offerings including Qlik Cloud (the only cloud platform built for Active Intelligence), the company has amassed 38,000+ customers and partnerships worldwide, including Lloyds, Paypal, NHS, Sephora, UiPath, and more.
The unicorn company has continued to adapt and innovate to the changing demands of the market. It has continually released new products to cover analytics across a range of industries, unveiling new integrations for customers to use the platform on the cloud of their choice. This means that Qlik is well-positioned to see continued success and global growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (1 round)
Dec 2004
$12.5m
SERIES A
Total funding: $12.5m
Company benefits
- Top-notch employee benefits: Insurance to take care of you and your family’s financial, physical and mental well-being
- Flexible working: A truly flexible approach to working - we are big believers in the work-life balance
- Opportunities to grow: Something new to be learned every day, from our fast-paced, buzzing tech environment to a variety of on-the-job experiences
Company HQ
Upper Merion Township, King of Prussia, PA
Leadership
Mike Capone
(CEO, not founder)Current Member Board Of Directors at Greenphire and Dynatrace, previously Member Board Of Directors at Ellie Mae. Former COO at Medidata Solutions, and worked at ADP in a variety of roles, including Head of Product Development & Chief Information Officer.
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