Vice President of Lifecycle Marketing, FabFitFun
$210-260k
+ Bonus. The compensation package will also include an initial equity grant
3+ days a week in office (Beverly Hills, CA)
Lifestyle subscription box service
Open for applications
Lifestyle subscription box service
501-1000 employees
Open for applications
$210-260k
+ Bonus. The compensation package will also include an initial equity grant
3+ days a week in office (Beverly Hills, CA)
501-1000 employees
Company mission
To deliver happiness and well-being to everyone, everywhere.
Role
Who you are
- FabFitFun is seeking a data-driven VP, Lifecycle Marketing to lead and optimize the end-to-end customer journey
- Ideal candidates will have previous Lifecycle leadership experience within an e-commerce/B2C and membership environment, as well as expertise in customer segmentation and loyalty programs
- 10+ years of experience in marketing, with a focus on lifecycle or CRM, preferably in subscription-based or e-commerce industries
- Experience building and leading a loyalty program from scratch
- Deep expertise in segmentation, personalization, and retention strategies
- Seasoned experience with Braze or comparable CRM platform
- Proven leadership experience with a track record of building and scaling high-performing marketing teams
- Demonstrated ability to work cross-functionally in a fast-paced, high-growth environment
- Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels
What the job involves
- Design and lead comprehensive lifecycle marketing strategies to drive conversion, deepen customer engagement, and build loyalty
- Identify and optimize key moments in the customer lifecycle to enhance member satisfaction and reduce churn
- Collaborate with the Growth team to improve the onboarding experience, ensuring a seamless transition from acquisition to active membership
- Develop understanding of FabFitFun customer needs and preferences
- Leverage advanced analytics and consumer insights to segment audiences, measure campaign performance, and inform decision-making
- Create and drive product-led initiatives that enhance the value proposition for members to increase LTV
- Work with cross-functional teams including Product, Data, Creative, and Customer Experience to ensure alignment on member-centric initiatives
Our take
FabFitFun is a subscription service that delivers home decor, beauty, fashion and wellness products directly to its subscriber's doors. Subscribers can choose between two different plans and can either pre-pay for 4 boxes a year or pay-as-they-go for a slightly increased price.
The brand targets a premium market and faces competition from numerous other subscription services such as Birchbox, GLOSSYBOX and CAUSEBOX. Users are able to customize some of the products in their box, whereas other products are unchangeable 'surprises'. For brands, the box is a new way to find customers and engage with them.
During the pandemic, FabFitFun doubled subscribers, capitalizing on both the rise of self-care and 'stay at home' restrictions. It has maintained momentum, delivering new features and perks for members, in addition to securing a patent that enables parcel services to serve targeted ads via package tracking pages, status email updates, and other channels, which could prove lucrative for its future. In 2024, it began cementing its place in the pet marketplace by acquiring monthly subscription petcare company PupBox, indicating that FabFitFun is still searching for new and lucrative markets.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-8% employee growth in 12 months
Company
Funding (2 rounds)
Jan 2019
$80m
SERIES A
Oct 2015
$3.5m
SERIES A
Total funding: $83.5m
Company benefits
- Help shape the future of a rapidly growing organization and industry
- We prioritize career growth for all employees with the ability to work within a highly collaborative, passionate, and development-focused environment
- Medical, Dental, Vision, Disability & life insurance, and 401k!
- We offer a flexible PTO policy, we trust our employees to manage their time!
- Tons of perks such as a quarterly credit to our Add-ons store, cell phone reimbursement, paid parking, and a fully stocked kitchen with snacks and drinks!
- Dog Friendly Office
- We encourage you to bring your furry friends to work!
- Being part of our family means a free FFF subscription so that you can have the full experience of our membership
Company values
- We act like owners - Think of this as your company and hold yourself accountable for its growth. No job is too big or too small
- We elevate and evolve - Look for growth opportunities in every interaction. Push yourself by taking smart risks and embracing uncertainty
- We play to win - It takes the collective efforts of the team to win the game. Look for ways to create impact to every project, meeting, and task you’re given
- We put members first - Across all departments, we always keep the members’ best interests at heart. Make short-term sacrifices for a lifetime of loyalty
- We make FFF a great place to work - Celebrate your team’s wins. Create a safe space for diverse opinions and expression. Treat everyone with respect. We’re on this ride together!
Company HQ
Beverly Grove, Los Angeles, CA
Articles
Leadership
Michael Broukhim
(Co-CEO & Co-Founder)They studied at Harvard before spending 6 years as Executive Chairman of Charlie. They co-founded FabFitFun in 2010, and worked as a USC Professor from 2014 to 2018.
Daniel Broukhim
(Co-CEO & Co-Founder)They co-founded Charlie with Michael, serving for 3 years as CEO. They co-founded FabFitFun as CEO in June 2010, and have also been a Cargomatic Advisor since 2013.
Katie Echevarria Rosen Kitchens
(Co-founder)Having studied at The George Washington University, they worked as an Editor of Shecky's Media for 3 years. They took on roles as a Freelance Writer for 9 years and spending a year as VP of Events and Marketing at Out of the Box Events before co-founding FabFitFun in 2010.
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