Senior Account Based Marketing Manager, Cohere
Remote-flexible
Natural language processing AI platform
Be an early applicant
Natural language processing AI platform
501-1000 employees
Be an early applicant
Remote-flexible
501-1000 employees
Company mission
To build machines that understand the world, and to make them safely accessible to all.
Role
Who you are
- 8+ years of experience in B2B marketing with a focus on ABM strategies, preferably in technology-focused or B2B/SaaS environments
- Proven track record of developing and executing marketing and GTM strategies at scale, working in high-growth companies
- Experience collaborating with sales teams to align marketing strategies with account goals and pipeline generation
- Proficiency in ABM platforms and tools (e.g., Demandbase, 6sense, HubSpot, Marketo, Salesforce)
- Strong project management skills with the ability to balance multiple initiatives in a fast-paced, dynamic environment
- Excellent communication and leadership skills with the ability to build cross-functional relationships and influence at all levels of the organization
- A data-driven mindset with exceptional analytical skills, translating insights into strategic actions that drive business performance
- Expertise in marketing AI products to developers and business decision makers
- Bachelor’s degree in Marketing, Business, or Data Science (an advanced degree is a plus), or equivalent
- If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply! If you want to work really hard on a glorious mission with teammates that want the same thing, Cohere is the place for you
What the job involves
- Cohere seeks an experienced Sr. Account-Based Marketing (ABM) Manager to lead our strategic ABM initiatives, targeting key accounts and driving pipeline growth. This role requires a creative and data-driven marketer with expertise in optimizing campaigns to engage decision-makers within key accounts, aligning with sales teams to achieve measurable outcomes
- ABM Strategy Development: Design and execute multi-channel ABM strategies to engage and expand our footprint in key accounts
- Campaign Management: Develop targeted campaigns leveraging personalized content, digital advertising, email, events, and offline channels to deliver account-specific engagement
- Sales Collaboration: Partner closely with sales leadership and account executives to align on goals, define account plans, and ensure seamless execution of ABM initiatives
- Data-Driven Insights: Use data and analytics to segment accounts, track campaign performance, and optimize strategies for higher ROI
- Tech Stack Optimization: Leverage ABM and MarTech tools like [6sense, Demandbase, or similar platforms] to manage account insights and campaign performance
- Content Personalization: Work with content teams to create highly tailored assets, such as case studies, one-pagers, and personalized landing pages, for each account across all distribution channels
- Reporting: Regularly report on ABM program impact, including account engagement metrics, pipeline influence, and revenue growth
Our take
The AI industry biggest stakeholders insist that the next step in enhancing web experiences will be through natural language interactions. While this may be true, only companies with considerable resources can reasonably address the gap needed to bring NLP to the forefront of web integration. Cohere was founded to address this shortfall between NLP development, widespread usage, and the resources required.
Cohere works on building top-of-the-class NLP processing models and software which it makes available to customers through APIs and custom solutions. In a strategic move, the company has partnered with Google Cloud, giving them access to resources that will undoubtedly push the field of NLP forward. This allows Cohere to serve as middlemen by offering a wide range of customers a product built on unmatched technology.
AI is currently a worldwide talking point and so it is no surprise that Cohere has seen rapid development, and raised $270M in a 2023 funding round. The company plans to introduce a dialogue model that would resemble ChatGPT, however, in this case, its technology would be mainly accessible to developers and businesses.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jul 2024
$500m
SERIES D
Mar 2023
$270m
SERIES C
Total funding: $940m
Company benefits
- We cover 100% of premiums across health, dental, vision & travel
- We offer RRSP, 401K, and Pension Scheme contributions
- We offer lunch and fitness studio credits and a quality time fund which can be spent on things like dog walking and laundry services
- We want everyone who contributes to our success to get a ‘piece of the pie’
- Work Remote & PTO
- We know that some people work better at home, so we are remote-first, and sure that all meetings, events, and opportunities are set up for our distributed team
- Every employee at Cohere gets 6 weeks of paid time off & US and Canadian federal holidays, and we provide unlimited sick days
- All new parents (including those who adopt or go through a surrogate journey) are eligible to receive 100% salary for 6 months in Canada, the US, and the UK
- The decision and journey to having kids is different for each person and family. Part of our commitment to diversity is being able to support the widest variety of these scenarios as we can so we offer financial support for egg freezing and IVF for those in the US, Canada and the UK
- Every employee at Cohere receives an annual $2,000 education fund to use as they please
Company values
- We build for a positive future
- We build for the many
- We always stay curious
- Now never stops, and that's pretty fun
Company HQ
Grange Park, Toronto, ON
Articles
Leadership
Aidan Gomez
(CEO)Has a PhD in Computer Science from Oxford University. Previously worked as a Researcher at Google (Brain) and FOR.ai
Ivan Zhang
(CTO)Previous experience working in research and engineering at For.ai, Cortex labs, Pressly and Ranomics.
Nick Frosst
(CTO)Previously worked as a Research Engineer at Google (Brain).
Salary benchmarks
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