Principal Product Marketing Manager, Upside
Sales
$175-200k
+ Equity (ISOs)
2 days a week in office
Mobile reward application for retail spending
Be an early applicant
Mobile reward application for retail spending
201-500 employees
Be an early applicant
$175-200k
+ Equity (ISOs)
2 days a week in office
201-500 employees
Company mission
To advance the economic power of people living and working in the real world.
Role
Who you are
- 7+ years of experience in product marketing, sales enablement, or a related role—preferably in B2B, SaaS, or a high-growth tech environment. Experience with marketplaces is a plus
- A strong understanding of enterprise sales cycles and experience developing strategies to increase win rates and accelerate deal velocity
- Exceptional messaging and positioning skills, with the ability to distill complex ideas into clear, compelling value propositions
- Proven track record of creating high-impact sales enablement content—including pitch decks, playbooks, and competitive battle cards
- Experience working cross-functionally with sales, marketing, and product teams to align on go-to-market strategies
- Data-driven mindset, with experience using insights to optimize sales performance and messaging
- A bias for action and results, with the ability to work independently and drive initiatives forward in a fast-paced environment
What the job involves
- As a Product Marketing Manager, Sales, you will play a pivotal role in accelerating our sales cycle, increasing win rates, and ensuring our go-to-market teams are armed with compelling narratives and effective tools
- You will be the bridge between product, marketing, and sales—crafting messaging that resonates with prospects, optimizing the sales process from "intro" to "verbal commit," and driving insights that improve our competitive positioning
- You will report to our Director, Product Marketing
- Own the Sales Narrative: Develop and refine clear, differentiated messaging that supports sales teams at every stage of the funnel—helping them tell compelling stories that drive conversion
- Equip the Sales Teams for Success: Create and maintain sales collateral, battle cards, and pitch decks that empower sales teams to close deals faster, working closely with our Sales Enablement team to effectively train the team
- Align Sales and Account Based Marketing Initiatives: Work closely with the Account-Based Marketing (ABX) team to maintain a seamless buyer journey from awareness through close
- Shorten Time-to-Close: Identify friction points in the sales process and develop strategies to accelerate deal velocity, including refining messaging, objection handling, and pricing strategy support
- Be the Voice of the Product: Represent product capabilities in internal and external discussions, ensuring alignment between product roadmap and customer needs
- Own Competitive Intelligence: Monitor market trends and competitors, equipping sales with insights to differentiate our offerings effectively
- Influence the Product Feedback Loop: Actively gather and synthesize feedback from sales, prospects, and customers to inform product development and refine go-to-market strategies
Our take
Loyalty systems, vouchers, and other special offers have a proven track record at winning over new customers for businesses. However customers can be reluctant to sign up due to the sheer number of these schemes. Upside exists to unify these loyalty schemes with a single flexible reward app.
While retail reward platforms are nothing new, Upside functions more like a marketplace, linking participating businesses to potential customers. It also rewards customers with cash back on eligible purchases, a more flexible reward than is traditional in loyalty schemes. With over 50,000 businesses enrolled and 30 million app users, Upside has grown into a major player in this sector.
Having secured investments in a 2022 round of equity funding, Upside expanded into mobile payments, growing its value to over $1.5 billion. Upside is moving to scale its operations by hiring additional talent and forming new partnerships with brands and businesses. As growing inflation impacts the cost of living, Upside's product will likely be increasingly appreciated by consumers and businesses who depend on their custom.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (1 round)
Apr 2022
$65m
SERIES D
Total funding: $65m
Company benefits
- Health and Wellness - We’re happy to provide our team members with generous health, vision, and dental insurance options
- Lunch - We cover the cost of lunch everyday for team members onsite to enhance our team building and encourage collaboration. Plus local restaurants appreciate it!
- Stock Options - Our team’s success is our company’s success, and we should all have a stake in that. We’re glad to offer our team members valuable stock options
- Unlimited PTO - Yes, you read that right. When you need time off, we’ve got you covered
Company values
- Empathetic - We enjoy learning from our users, merchants and teammates in an effort to improve every day. We thoughtfully build products that add value and seamlessly become part of your every day
- Genuine - We are passionate about our mission to help people & businesses thrive. We are our authentic selves, inside and outside the office
- Diverse - We are deliberate about building a diverse workforce, and value the richness that different perspectives bring. We appreciate that diversity spans multiple dimensions — racial, cultural, socio-economic, educational, opinion-based, and more
- Supportive - We prioritize relationships with our users, merchants, and within our team. We embrace our individuality, accept one another, and appreciate each person’s contribution to our mission
- Transparent - We are open with our merchants, users, and fellow team members about all aspects of our business. We are open about company successes and failures, and socialize issues to collectively problem-solve
- Impactful - We are motivated by the impact our work has on the world. We are thoughtful and deliberate about the way forward, and use data to guide our decisions
Company HQ
Dupont Circle, Washington, DC
Articles
Leadership
Alex Kinnier
(CEO & Co-Founder)Experience as Group Product Manager for Google from 2005 to 2008. Senior Vice President of Products and Engineering for Opower from 2012 to 2015.
Wayne Lin
(CPO & Co-Founder)Experience as Product Manager for Google from 2005 to 2010. Vice President of Product Management & Analytics for Opower from 2010 to 2015.
Rick McPhee
(Co-Founder)Experience as Vice President of Engineering for HP's Fortify Software from 2008 to 2012. Senior Vice President of Engineering for Opower from 2012 to 2015.
Joanna Kochaniak
(Co-Founder)Experience as Programmer Analyst for the Institute for Physical Sciences from 2007 to 2010. Lead Software Engineer for Opower from 2010 to 2015.
Jan Rubio
(Designer & Co-Founder)Experience as Research Assistant for George Washington University from 2009 to 2011. Senior Software Engineer for Opower from 2011 to 2016.
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