Senior Associate, Zocdoc
Paid Social
$98-147k
API connecting patients to doctors
Be an early applicant
API connecting patients to doctors
1001+ employees
Be an early applicant
$98-147k
1001+ employees
Company mission
To give power to the patient by delivering the accessible, seamless, and simple experience patients expect and deserve.
Role
Who you are
- Motivated by a deep-rooted desire to succeed and drive results
- Autonomous, urgent, and creative - you genuinely love solving difficult problems within the unique landscape of paid social
- Highly skilled at leveraging data analysis to identify and capitalize on strategic options and opportunities
- Organized, efficient and detail-oriented
- A resourceful and innovative individual who perseveres through challenges
- The kind of person who is self-motivated and proactive in seeking guidance and support when necessary
- 3+ years experience in planning and executing paid social campaigns and investment
- Deep knowledge of paid social channels, technologies, best practices, and trends
- Proven track record in directing, testing, and iterating on creative strategies
- An analytical and performance-driven mindset with a solid understanding of growth marketing KPIs
- Comfortable working with Looker or other BI tools to analyze data, generate actionable insights and inform strategic decisions
- Exceptional communication and interpersonal skills, with the ability to manage multiple tasks and timelines
- Experience with CRO and landing page testing is a plus
What the job involves
- At Zocdoc, we recognize the important role that paid social plays in connecting brands with potential customers
- As a Sr Associate, Paid Social, you will be a driving force in growing our patient reach and bookings on Meta with the opportunity to expand into other platforms (e.g. Tiktok and Pinterest) as the channel grows
- You’ll be at the forefront of identifying opportunities, driving creative insights, and optimizing campaigns across this dynamic channel
- Your strategic insights and data-driven approach will directly contribute to achieving critical company growth objectives
- Overseeing the day-to-day performance of our Meta campaigns
- Developing and implementing new campaigns and testing strategies to effectively scale the account
- Managing daily optimizations to ensure we remain on track against channel goals and budget
- Managing weekly creative insights and recommendations in partnership with our creative agency and Brand team
- Supporting Marketing Manager in the development and implementation of Paid Social strategies to produce successful outcomes
- Working cross-functionally with other members of Digital Marketing, Analytics and Product on landing page testing to drive up CVR across high- and mid-funnel channels
- Assisting with channel-level reporting and analysis
- Tracking KPIs, distilling insights from campaign data, and providing regular performance updates to the team
- Partnering with analytics to enhance our data capabilities, improving our reporting, and finding areas of opportunity that could significantly impact the broader business
- Communicating channel results and priorities across the organization
- Effectively conveying results and insights to leadership in weekly meetings
- Developing working relationships with cross-functional partners
Our take
The healthcare system often runs on inefficiencies; patients call outdated directories, wait weeks for a visit to a professional and are often hit with surprise bills. Zocdoc was founded to streamline the healthcare experience by putting the patient first.
The platform allows millions of users each month to view open appointment times with doctors, book instantly online, read verified reviews, and keep up-to-date with checkups. The platform works for both in-person and virtual care – the latter of which has seen a substantial increase in demand. Zocdoc is one of the few companies tackling these problems in healthcare.
The company has solidified its position in the SaaS space, in part by forming partnerships with companies such as WellHive, a leader in digital care, to drive healthcare support for veterans. Going forward, Zocdoc will continue to invest in its platform to optimize its services for its users.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2021
$150m
GROWTH EQUITY VC
Aug 2015
$130m
SERIES D
Total funding: $374m
Company benefits
- 100% paid employee health benefit options
- Vacation and parental leave packages
- Lunch and snacks on us (in-office)
- Cell phone reimbursement
- Corporate wellness programs with Headspace and Peloton
- Employer funded 401(k) match
Company HQ
SoHo, New York, NY
Leadership
Oliver Kharra
(CEO & Co-Founder)Oliver trained as a doctor in Germany before moving into consulting where he worked for McKinsey. During his seven-year tenure at McKinsey & Co., Oliver developed and implemented new patient utilization models for the national health services of a number of governments and major hospital chains
Nick (Nikhil) Ganju
(Co-Founder)Nick has extensive experience in product development, database management and site architecture. He was responsible for building the earliest iterations of ZocDoc and directly overseeing its development for many of its first years
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