SEO Strategist, Stash
$95.2-142.8k
+ Performance Bonus & Employee Stock Purchase Plan. Salary dependent on location
Banking and investment app
Job no longer available
Banking and investment app
201-500 employees
Job no longer available
$95.2-142.8k
+ Performance Bonus & Employee Stock Purchase Plan. Salary dependent on location
201-500 employees
Company mission
Stash's mission is to empower everyday Americans to build wealth by making investing simple and affordable.
Role
Who you are
- 4+ years of SEO experience
- Demonstrated track record of developing creative solutions and achieving SEO success
- Command of technical SEO, content management, link-building, keyword research and related skills
- Structured problem-solving skills – dissect complex problems, identify solutions, and prioritize based on potential impact
- Builder mentality– bias to driving impact hands-on rather than defaulting to delegation
- Strong understanding of enterprise SEO platforms (e.g., STAT, Ahrefs) and tools as well as a strong understanding of how to best use LLMs to achieve SEO goals
- Team-first attitude and communication skills that allow you to influence others at all levels and across all functions within the organization to rally behind shared business goals
- Able to communicate with Engineering teams and explain the impact of technical SEO fixes and request necessary updates
- Experience with data-driven experimentation and exceptional ability to draw insights from both quantitative and qualitative data
Desirable
- Experience with frontend development concepts and technologies (HTML / CSS)
- Statistical literacy and familiarity and proficiency in technical data skills, e.g. SQL, Python and R
- Experience in growth-specific analytics
- Experience with design tools like Figma, Photoshop
What the job involves
- Join our SEO team where you will own an important function of Stash’s customer acquisition machine
- As the SEO Strategist, you will own content direction and SEO growth goals and targets
- You will manage keyword strategy, planning, content production, testing, and optimization to drive organic traffic via search
- Perform ongoing keyword research to discover new opportunities and trends based on industry and company product evolution
- Be the product manager for the end-to-end content production process to target keywords. This includes working with Stash’s editorial team, recruiting and managing contractors and independent contributors, leveraging AI tools, and growing content partnerships
- Monitor and analyze SEO digital channel performance and maintain reporting on organic campaign performance, traffic, conversion, keyword rankings, and ROI
- Drive a hypothesis-driven, analytics-based approach to lead improvements in rank and performance
- Design tests and work with the web and growth team to optimize conversion rates
- Perform content audits to advise campaigns and content creators on when to create new content, update old content, and consolidate older content to ensure rankings and best practices for optimizing user experience
- Monitor traffic and understand the impact of optimizations as well as external changes - algorithm updates, SERP changes, Google global algorithm changes
- Develop technical improvements for page and user experience that will benefit SEO growth and enable our engineering team with SEO insights
- Responsible for managing SEO forecasting goals using provided models to predict and track performance metrics
Our take
Founded in 2015, Stash was created in response to studies showing that 44% of Americans don’t invest in stocks, 70% of households don’t have a long-term financial plan, and 68% are afraid to retire. Stash offers beginner retail investors the tools to invest small amounts in stocks and exchange-traded funds. It aims to help new investors learn the ropes, offering preference-tailored guidance and digestible investment summaries.
Its service, although pricier than competitors like Wealthfront and Acorns, remains competitive through its highly educational and beginner-friendly focus. This is a lucrative feature for Stash, given the recent surge in first-time and amateur retail investors. The company has more than 6 million customers, and its assets under management total about $3 billion.
Its focus on long-term profit over day trading is refreshing in the retail investment app market. It could prove especially attractive to its younger customer base (average age 29), who are on the whole trending away from traditional legacy banking and looking towards new, innovative financial platforms.
Stash was not immune to the market turmoil of 2022, which particularly impacted the fintech sector, and was forced to restructure. Having streamlined the business, it received major funding and a leadership change in 2023. Stash is now setting its sights on an acquisition or public offering in the near future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 12 rounds)
May 2025
$146m
SERIES H
Oct 2023
$40m
CONVERTIBLE
Total funding: $656.9m
Company benefits
- Work remotely from anywhere in the U.S. or U.K
- Learning & Development stipend
- Excellent medical, dental & vision insurance
- Unlimited time off
- Paid parental leave
Company HQ
Garment District, New York, NY
Leadership
Brandon Krieg
(Co-Founder & Co-CEO)Brandon started his career as a Partner at EdgeTrade, where he spent 9 years, before working as MD of Knight Capital Group for half a decade. He left his role as Head of Global Electronic Execution at Macquarie Securities Group to co-found Stash in June 2015.
Ed Robinson
(Co-Founder & Co-CEO)They joined Macquarie Group in 2005, where they worked for 10 years. Initially starting in private banking, they progressed from Asian Sales Trader to European Sales Trader and then ultimately Head of Sales, Electronic Execution. They left this role in 2015 to co-found Stash.
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