Senior Public Relations & Communication Manager, Zafin
+ Bonus
Product & pricing lifecycle management platform
Job no longer available
Product & pricing lifecycle management platform
501-1000 employees
Job no longer available
+ Bonus
501-1000 employees
Company mission
To make banks more agile and efficient than ever before, enabling innovative experiences that improve the lives of customers and employees.
Role
Who you are
- Bachelor’s degree in communications, Public Relations, Marketing, or a related field
- Master’s degree in a relevant field is a plus
- Continuous professional development and training in the latest trends and best practices in communication and public relations
- Proficiency in English (written and spoken)
- Bilingualism in English and French is considered an asset
- 8-10+ years of experience in corporate communications public relations for a B2B company selling technology or software solutions
- Track record of developing strategic, impactful communications plans that deliver quantifiable results aligned with business priorities and integrated across traditional and digital channels
- Compelling storyteller with a strategic and analytical mindset who can engage and educate to influence and motivate internal and external stakeholders
- Proven experience in direct media and analyst relations
- Demonstrated strategic media planning and implementation
- Intellectual curiosity and deep understanding of key economic and business trends
- Exceptional writing skills, including drafting OpEds, editing articles, crafting press releases, and overseeing interviews with senior leaders
- Strong ability to develop a strategic PR approach aligned with business priorities
- Familiarity with the integration of social media into PR campaigns
- Excellent interpersonal skills, stakeholder management skills, and ability to work in a matrix organization
- Ability to execute under tight timelines, pressure, and competing priorities with limited supervision
- Ability to think and plan both tactically and strategically
What the job involves
- Reporting to Senior Director, Global Marketing, the Senior Manager, Public Relations and Communications will be responsible for developing and implementing comprehensive communication strategies that enhance the organization's brand image, promote positive relationships with key stakeholders, including analysts and research firms (such as Gartner, Celent, and others), and drive overall business objectives
- In this role, you will be at the forefront of developing and executing robust communication plans that align with the organization's overarching goals and objectives
- As a thought leader, you will drive our PR efforts, building a pipeline of subject matter experts, and expertly managing external communications from conception to execution
- Your influence will extend to innovative and impactful communication tactics delivered across diverse external channels
- Beyond this, you will play a pivotal role in providing strategic guidance for regional and global stakeholders and researching opportunities to elevate leader profiles at both regional and global levels
- Collaborating closely with key stakeholders, including global public relations agencies, you will be instrumental in handling brand awareness, reputation and issues management, advising on PR protocol and key messages
- Your expertise will extend to crisis communication, and establishing key performance indicators for continuous improvement, making you an indispensable asset to our growing team
- Develop and implement an external communications framework to ensure consistent messaging and brand voice across all channels
- Develop and execute strategic communication plans aligned with the organization's goals and objectives
- Govern and oversee the adherence to communication standards and protocols globally
- Collaborate with global PR agencies across regions. Provide strategic guidance and supervision, ensuring their efforts contribute to the overall success of the communication strategy
- Build and maintain strong relationships with media outlets, journalists, influencers, analysts, and research firms
- Collaborate with leadership to identify key messages and communication priorities. Lead the development of thought leadership content to help position the organization as a key influencer or contributor towards industry topics
- Work collaboratively with digital and design teams with a view to client-facing campaigns, ensuring messaging alignment where needed with the organizations thought leadership
- Lead/collaborate with the marketing copywriter for the creation of compelling content for various channels, including press releases, articles, blog posts, and social media
- Ensure consistency in messaging across all communication platforms
- Manage editorial calendars for all channels ensuring alignment with business priorities and technology roadmap
- Facilitate communication training for key staff members
- Develop and maintain a crisis communication plan
- Act as the primary point of contact during crisis situations, managing communication to internal and external stakeholders
- Manage Zafin’s reputation by collaborating with colleagues to provide issues and crisis communications support including drafting reactive and proactive messaging and fielding inbound inquiries for media and clients
- Ensure all communications initiatives have clear goals, metrics and a measurement approach that fosters continuous improvement and a return on investment. Monitor, measure, and report on the effectiveness of communication strategies
- Use data to continually refine and improve communication initiatives
- Partner with People & Culture team to align on internal communications messaging to drive employee engagement, champion Zafin culture and support execution of enterprise business objectives
- Define key metrics to measure, monitor and report progress on public relations/ media relations efforts/performance, strategy execution and driving external engagement through media placement, paid, earned, and owned opportunities
Our take
Zafin is a global provider of a range of digital transformation solutions for the banking sector, with a focus on relationship-based pricing solutions for enterprise grade financial institutions and banks. Clients include Canada’s big five, and further flung giants like the National Bank of Abu Dhabi.
The problem Zafin is solving is a big one for incumbent banking institutions: legacy frameworks and business practices are relatively cumbersome and byzantine in comparison to the nimbler, snappier challenger and neo banks. This means they’re losing out, particularly with the younger generations, who prefer convenience over institutional pedigree.
Zafin’s solution functions as a neat little workaround, allowing banks keen to digitally transform to dodge the hefty delays and sunk costs of retooling their systems from scratch. Banks globally are scrabbling to compete with their attractive, agile digital-first competitors, so Zafin won’t struggle to find customers. This is especially because it’s expanded to cater to neo-banks, too. With such a broad scope and a strong reputation of its own, Zafin is a confident, highly relevant company, which makes it no surprise that Nordic Capital bought it out in 2024. This acquisition will accelerate Zafin's growth and product development roadmap.
Steph
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (2 rounds)
Jan 2019
$17m
LATE VC
Sep 2014
$15m
LATE VC
Total funding: $32m
Company benefits
- Flexible work arrangements - includes opportunities for hybrid work, flexible hours, flexible locations, and various types of paid leave
- Meaningful recognition - we truly value our team members’ contributions and ensure that their achievements are properly recognized and rewarded through areas such as incentive opportunities
- Ownership - we offer a stock option plan that is exclusively for employees who share our sense of purpose and create value that keeps us on our A-game
Company HQ
Harbourfront-CityPlace, Toronto, ON
Leadership
Al Karim Somji
(Co-Founder & Board Member)Previously the President of OpCom Solutions, then CEO of Eftia OSS Solutions.
Anugopal Venugopalan
(Co-Founder & CRO)Began his career as a Product Manager at Fujitsu ICIM, before moving on to serve as the Director of Pre-Sales at Eftia OSS Solutions.
Dinesh Krishnan
(o-Founder & Chief Commercial & Risk Officer)Previously in management at SBI Capital Markets, before moving on to serve as Vice President of DSP Merrill Lynch.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 1 more job at Zafin