Head of Web Marketing, Lumos
$170-220k
More information about location
Access management for business apps & data
Be an early applicant
Access management for business apps & data
101-200 employees
Be an early applicant
$170-220k
More information about location
101-200 employees
Company mission
To help organizations to become secure, compliant and productive.
Role
Who you are
- Strong knowledge of website management, UX/UI principles, and Conversion Rate Optimization (CRO) best practices
- Hands-on experience with CMS platforms (e.g., WordPress, Webflow) and website optimization tools
- Expertise in Google Analytics, Google Search Console, and data visualization tools
- Proficiency in SEO best practices, keyword research, and backlink strategies
- Experience managing PPC campaigns (Google Ads, LinkedIn Ads, etc.)
- Familiarity with marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms (Salesforce)
- Basic understanding of HTML, CSS, and JavaScript is a plus
- Data-driven mindset with strong analytical skills
- Ability to develop and execute digital marketing strategies aligned with business goals
- Strong project management skills with the ability to manage multiple initiatives
- Growth-hacking mindset with a passion for experimentation and optimization
- Ability to work in a fast-paced, early-stage startup environment
- Strong executive presence, and the ability to collaborate effectively with stakeholders across sales, product, marketing
- Leadership experience with a potential to grow and manage a full in-house web marketing team
What the job involves
- As the Web Marketing Leader, you will be responsible for all aspects of our corporate website, from production and design, to backend development, to managing the underlying CMS and technology stack
- Your success will be measured on your ability to develop and execute strategies that drive meaningful web traffic and engagement with our ideal customer profile on Lumos.com
- You will build and manage a trusted bench of agencies and contractors, and eventually an in-house team, and work closely with stakeholders in marketing, product and sales to ensure the website supports our top business priorities
- Website Strategy & Management: Evolve Lumos' website to represent the company's brand, communicate our value proposition and product differentiation, and become our top channels for pipeline generation. Maintain and communicate an aggressive web roadmap to support business priorities, improve user experience, and optimize conversion rates
- Analytics & Performance Optimization: Track, analyze, and report on web traffic metrics. Establish KPIs and measure performance to identify growth opportunities. Implement marketing automation and CRM integrations to streamline data tracking and lead nurturing
- Growth & Experimentation: Develop and execute A/B tests and growth experiments to optimize web performance and conversion rates. Leverage SEO, personalization, retargeting and other techniques to attract more visitors, and ensure we engage them in a direct and relevant manner
- Collaboration & Leadership: Work cross-functionally and communicate regularly with executive leadership, product, and sales. Hire, mentor, and manage future team members as the company scales. Keep the website cutting edge by staying up to date on industry trends, competitive approaches, and emerging technologies
Our take
Modern companies leverage many different SaaS platforms to provide their staff with the tools they need to stay productive, but managing this can be a convoluted process. It can be complicated to govern software permissions, compliance and licenses for so many employees, with most businesses relying on expensive, time-consuming, and manual SaaS management workflows.
Lumos provides a unified employee identity platform and company app store, allowing businesses to manage their SaaS licenses and permissions in one place. The platform supercharges productivity by doing away with the need for manual permissions approvals, automating the process to save time while ensuring compliance.
Most businesses already have SaaS management systems in place, but Lumos has the potential to disrupt the market through its unified, self-serve approach. The company has raised significant funding over the years, the latest of which is being channeled into expanding the app. This comes after an impressive 9x growth since its last fundraise.
Freddie
Company Specialist at Welcome to the Jungle
Insights
68% employee growth in 12 months
Company
Funding (2 rounds)
May 2024
$35m
SERIES B
May 2022
$30m
EARLY VC
Total funding: $65m
Company benefits
- Two Company Off-Sites Per Year
- 100% Remote + Opportunity To Work From Our Office in SF
- Monthly Wellness Budget
- 16-Week Parental Leave for All Parents
- Career-Development Funding
Company HQ
Pacific Heights, San Francisco, CA
Leadership
Alan Flores-López
(Co-Founder)Experience as aCryptography Engineer for Cambrian Tech. Was also a Software Engineer for Samsara.
Leo Mehr
(Co-Founder)Former Head of Engineering for the company. Currently works in Engineering at Ramp, and was an Algorithm Engineer for Hudson River Trading.
Andrej Safundzic
(Co-Founder & CEO)Experience as Co-Founder and CPO of Starthub Africa. Also co-founded DigitalService4Germany.
Share this job
View 10 more jobs at Lumos