Head of Go-to-Market, SWORD Health

• Current or recent Head-level GTM leadership, or Director/VP scope clearly aligned to a Head of GTM remit
• Demonstrated ownership of all three: product marketing/positioning, GTM strategy, and sales/field/revenue enablement
• Evidence of working cross-functionally with sales and customer success, not only corporate marketing

Desirable

• Mind represents a fundamental shift in how mental health care is delivered — moving from reactive, low-utilization EAPs to continuous, AI-supported care with a clinician in the loop. Built on a three-way care model between the member, an AI care specialist (Phoenix), and a licensed psychologist, Mind delivers always-on support with measurable outcomes
• The Head of Commercial Strategy will be the external face of Mind’s commercial narrative and the internal voice of the market, shaping how the product is positioned, how the pipeline is built, and how the product itself evolves to win
• We are hiring the Head of Go-to-Market for Mind sitting at the intersection of product marketing, commercial strategy, and market development, and it is one of the two most important roles on the Mind leadership team
• 1. Make Mind's value impossible to miss
• Build the narrative, positioning, and competitive differentiation that makes it clear why Mind is categorically better than incumbent solutions, and the rest of the mental health market. This includes the core messaging architecture, buyer-segment-specific positioning (employers, and health plans), competitive battle cards, ROI frameworks, and the demo and proof materials that move skeptical buyers
• 2. Make sure the commercial team can tell that story
• You will build and lead a small team of solution specialists who pair with sales reps across segments. Your job is to ensure that every commercial sales leader who sells Sword can answer the hard questions, handle the comparison to incumbents, and walk a benefits VP or health plan CMO through why switching is both worth it and safe
• 3. Find, surface and pursue the opportunities
• The commercial team will pursue inbound leads and the segments they already know. You will canvass the market systematically, in the US and globally, to surface accounts, RFPs, renewal signals, and segment opportunities that would otherwise go unnoticed. You will use AI tooling and a systematic intelligence workflow to do this at a scale and speed that a traditional GTM team cannot. You then partner with the relevant commercial leader to ensure those opportunities are pursued and won
• Core Mind positioning, messaging house, and narrative architecture
• Competitive intelligence and battle cards across all major EAP competitors
• Buyer-facing materials: one-pagers, ROI calculators, demo scripts, case studies, RFP templates, sales decks
• Solution specialist team (direct reports, paired with segment sales reps)
• Sales and customer success enablement: training, playbooks, certification
• Market opportunity mapping and systematic canvassing across US and international segments
• Message consistency across all commercial segments and geographies