Events Manager, Workato
The pay for this 6-month contract role may range between $85 - $100 per hour
Office located in Palo Alto, CA
Integration & workflow automation platform
Be an early applicant
Integration & workflow automation platform
1001+ employees
Be an early applicant
The pay for this 6-month contract role may range between $85 - $100 per hour
Office located in Palo Alto, CA
1001+ employees
Company mission
To help businesses streamline their operations by providing a platform to automate their work and integrate their stacks, all in one place.
Role
Who you are
- 3-5 years of experience in event marketing or SaaS communications, preferably in a B2B marketing environment
- Proven experience in managing multi-channel marketing campaigns
- Strong project management skills with the ability to manage multiple projects (with different stakeholders) under tight deadlines
- Strong understanding of digital marketing and marketing automation platforms (Marketo) and experience with various MarTech solutions (Outreach, SFDC)
- Understanding of event KPIs and metrics, ability to report on campaign successes
- Ability to lead and/or present in cross-functional meetings
- Excellent organizational and multitasking abilities, with a keen attention to detail
- Strong interpersonal and communication skills, with the ability to collaborate cross-functionally and build relationships with stakeholders
- Experience with the Cvent event platform is a plus
What the job involves
- The Event Audience Acquisition Manager is responsible for developing and executing integrated marketing and communication strategies to promote Workato’s flagship event WOW & select regional WOW events
- This role bridges the gap between marketing (including regional teams), demand generation, social media, public relations, and the events team, ensuring consistent messaging and strong audience engagement before, during, and after events
- This role is expected to operate with a high degree of independence and act as the primary owner of audience acquisition strategy and execution for WOW
- Collaborate with stakeholders and leadership to align on event goals, messaging, target audience & KPIs
- Create a comprehensive marketing communications plan and calendar for all event marketing activities (email, digital, social, PR, etc), taking into account different segments, personas, maturity stages, and regions
- Facilitate meeting cadences with marketing teams to ensure alignment on goals, strategies and roles & responsibilities
- Work with Sales leadership to determine registration goals for each team, SPIFFs, and attendance qualification
- Collaborate with the product marketing and events teams to craft compelling content for all promotional channels and employee assets highlighting key speakers, sessions, experiences and persona-based attendee journeys
- Ensure brand consistency and messaging across all marketing communications before, during, and after events
- Develop creative briefs and coordinate with internal design to produce any creative assets
- Equip sales and customer success teams with valuable resources like agenda templates, "convince your boss" letters, and email templates, making them accessible on our internal content platform
- Participate in regular sales and customer success meetings to provide account teams with updates and tactics to aid in audience acquisition strategies
- Use segmentation and data-driven tactics to optimize audience targeting for audience acquisition. Monitor campaign performance and adapt strategies accordingly
- Develop pre-event, onsite, and post-event engagement strategies to maximize participation and ROI
- Develop and send targeted nurture emails to registered attendees, to ensure their attendance at the event
- Create and maintain registration tracking documents to monitor Week over Week and YoY registration data, including leaderboards to drive sales engagement
- Work with Marketing Operations on the Cvent integration and post event list upload processes
- Provide post-event reports and recommendations for future improvements based on data
Our take
Many businesses struggle with lack of team integration. There are a plethora of handy apps available, and various teams within businesses often use different processes, tools, and software. This has led to many businesses attempting to patch together technologies and create ad-hoc solutions that fail when they need to be scaled. Workato allows businesses to integrate data and apps so that teams can collaborate and communicate securely.
Workato has built a single platform that integrates apps, processes, data, and user experiences to improve efficiency, communication, and business flexibility. There are many integration platforms available, such as SnapLogic and Mulesoft Anypoint Platform, however, Workato has aimed its platform at users who have minimal technical experience, rather than the IT team.
Workato has continued to expand its partnerships and workforce, and is well set to see further growth as it innovates its product offerings and capabilities. The company was recognized as a Leader in the 2023 Gartner® Magic Quadrant™ for Integration Platform as a Service, making five years it has participated and five years it has been recognized.
Steph
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2021
$200m
SERIES E
Sep 2021
$110m
SERIES D
Total funding: $415m
Company benefits
- Flexible Working Arrangements: We maintain a hybrid remote work model and provide everyone with best of breed technology tools that enable them to work anywhere, anytime.
- Great Employee Benefits: Such as an Employee Assistance Programme (EAP), Health Insurance, Referral Bonuses, and Workato Stock Options, tailored to the countries that our employees are based in.
- Professional Development Opportunities: We support individual career ambitions, and set aside training programs and budgets they can tap on to upgrade both soft and hard skills.
- Dedicated Wellness: We make it a point to dedicate time to pause, recharge and get to know each other better.
- Recreation Time: From virtual game nights to fitness sessions, there's always time for a little fun on the calendars.
Company HQ
Palo Alto, CA
Leadership
Vijay Tella
(Co-Founder & CEO)Spent 15 years as an Engineer at Teknekron and TIBCO, before joining Oracle as CSO. They also served as CEO at Qik, and VP at Skype.
Harish Shetty
(Co-Founder & Strategic Advisor)Previously held leadership roles in engineering at TIBCO, Blink, and iProfile.
Salary benchmarks
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