Product Marketing Manager, Gusto
Symmetry
$94-122k
Automated payroll, benefits & HR platform
Open for applications
Automated payroll, benefits & HR platform
1001+ employees
Open for applications
$94-122k
1001+ employees
Company mission
To create a world where work empowers a better life.
Role
Who you are
- 5+ years of experience in product marketing, preferably in the HCM/Payroll and SaaS industry
- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus
- Proven experience in product marketing, including messaging, positioning, pricing, packaging, go-to-market strategy, and case study development
- Demonstrated ability to increase ACV and win rate for sales qualified leads
- Strong understanding of SaaS business models and marketing principles
- Excellent written and verbal communication skills, including the ability to create compelling content and presentations
- Data-driven approach to decision-making, with experience using analytics tools to track and measure performance
- Proficiency in marketing automation tools (e.g. HubSpot) and CRM systems (e.g., Salesforce) is a plus
What the job involves
- Join Symmetry and become an indispensable part of our go-to-market (GTM) success. As a Product Marketing Manager, you will have the power to shape the narrative around our core platform and infrastructure.
- Drive GTM strategies, influence pricing models, and spearhead sales enablement to achieve unparalleled results.
- Lead successful product launches with data-driven go-to-market plans and showcase client success through impactful case studies.
- Stay ahead of the curve by conducting thorough market research and competitive analysis, and empower our sales team with top-tier collateral and training
- If you are a strategic thinker with a curiosity for understanding client needs and a proven ability to execute go-to-market strategies, Symmetry is the place where your aspirations will become reality
- Infrastructure & Core Platform Messaging: Communicate the value of Symmetry’s payroll compliance stack to build trust and drive differentiation. Develop a targeted messaging framework that connects Symmetry’s capabilities to our ICP
- Pricing & Packaging: Analyze market trends and customer needs to develop optimal pricing and packaging strategies that maximize revenue and market share
- Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans for new product launches and feature releases, including defining target audiences, crafting messaging, and coordinating cross-functional teams
- Case Study Development: Identify and develop compelling client case studies that showcase the value and impact of our products. Work with clients to gather data and testimonials, and create engaging content for various platforms
- Market Analysis: Conduct industry research and competitive analysis to identify opportunities and inform product strategy. Stay up-to-date on payroll industry trends and best practices
- Sales Enablement: Create sales collateral and training materials that empower our sales team to effectively position and sell our products
- Cross-Functional Collaboration: Collaborate effectively with product, sales, engineering, and other marketing teams to ensure alignment and execution of product marketing initiatives
- Performance Measurement: Track and analyze key performance indicators (KPIs) to measure the effectiveness of product marketing campaigns and make data-driven recommendations for improvement
Our take
For many small businesses, vital administrative tasks such as payroll, taxes, and benefits are manual tasks that take time and energy which many SMB owners don’t have. The three co-founders of Gusto – all coming from small business backgrounds – collaborated on a Fintech company that would handle employee payments, benefits administration, and compliance support specifically for small businesses.
The company may have started slowly, as the founders focused on nailing each individual aspect of Gusto’s operations, but has now skyrocketed to unicorn status with more than 200,000 customers and a multi-billion dollar valuation. In 2021, Gusto began acquiring other companies to strengthen its offering and its position in a competitive market, including two other fintech startups, Ardius and Symmetry.
Through its continued acquisitions and fundraising efforts, the company has carved out a strong position for itself in the space. Although Gusto has found itself impacted by the macroeconomic situation, through the significant effect it has had on its clientele, the company still appears positive for the future after raising funds in 2023 that will see it reach key profitability benchmarks. It continues to consolidate its platform, for example by integrating with OpenComp to grant its users access to the company's Compensation Intelligence Platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
45% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2022
$55m
SERIES E
Aug 2021
$175m
SERIES E
Total funding: $706.1m
Company benefits
- Comprehensive medical, dental, and vision benefits, plus a variety of mental health resources
- Flexible vacation - Gusties are encouraged to take the time off they need to continue doing great work
- Fertility treatments, parental leave, pregnancy termination, caregiving, gender-affirming surgery, hormone treatments, transgender-inclusive services, and more
- If you work at one of our homebases, enjoy food, drinks, and good conversation — on us
- Celebrate 5 or 10 years at Gusto and take a month off to recharge
- Take advantage of internet, phone, commuter, and wellness stipends each month, along with a WFH stipend and cash for anniversaries
Company HQ
Central Waterfront, San Francisco, CA
Leadership
Joshua Reeves
(CEO)Studied Electrical Engineering at Stanford and went onto co-found Gusto in 2011.
Tomer London
(CPO)Has a PhD in Electrical Engineering from Stanford. Was a Researcher at Intel, and then interned at Bump Technologies. Co-founded Vizmo, a mobile self-service technologies company, in 2008. Co-founded Gusto in 2011.
Edward Kim
(Head of Engineering)Studied Electrical Engineering at Stanford. Was Senior Project Engineer at Volkswagen of America Electronics Research Lab and then co-founded Picwing, a printed photos company, in 2008. Co-founded Gusto in 2011.
Share this job
View 61 more jobs at Gusto