Senior Manager, Lifecycle Marketing Lead, Oura
6 Month, Fixed Term
$128-186k
Actual salary range is dependent on location.
More information about location
Health monitoring smart ring
Be an early applicant
Health monitoring smart ring
501-1000 employees
Be an early applicant
$128-186k
Actual salary range is dependent on location.
More information about location
501-1000 employees
Company mission
Oura's mission is to make health a daily practice.
Role
Who you are
- 7+ years of hands-on experience in lifecycle marketing, with a proven track record for success in startup environments
- Direct experience with the full suite of Braze features and channels (CRM)
- Direct experience with visualization and analytics tools such as amplitude and snowflake (SQL is plus)
- Confident communicator and collaborator who can step into a lead role and keep stakeholders aligned
- Self-motivated, strong work ethic, and can work autonomously and collaboratively in an ambiguous environment
- Excellent project management and prioritization skills; ability to manage many moving pieces independently
What the job involves
- We’re looking for a Lifecycle Marketing Manager to support the Growth team during a maternity leave
- During the coverage period, you’ll be the go-to person for Lifecycle strategy and channel management, expected to lead both planning and execution with support from agency and internal collaborators
- We're looking for someone who can hit the ground running and maintain momentum on critical campaigns, while contributing to overall program performance and strategic progress
- You will report to the Senior Director, Growth Marketing, and work closely with key stakeholders across Product, Creative, Marketing Ops, and Commerce/Membership groups within the wider Marketing team, as well as collaborate with cross-functional partners
- Oversee the day-to-day operations of the lifecycle team including the key marketing systems (Braze + Attentive), content calendar and production workstreams, and program optimization
- Contribute to cross-functional planning meetings and represent Lifecycle Marketing in go-to-market launches, product updates, and promotional moments
- Develop and execute Channel plans and Lifecycle strategies for campaigns and always-on programs across the user journey
- Drive performance reporting and measurement on Lifecycle strategies and campaigns, communicating results, insights, and recommendations upwards on a regular basis
- Manage the production of engaging, empathetic, and relevant messaging that converts across channels and audiences in collaboration with Editorial and Creative teams
- Ensure proper email communication hygiene and compliance protocols, following GDPR, CCPA, CAN-SPAM, etc. standards as they are necessary
Our take
As smart watches with health and wellbeing monitoring functions are now an everyday norm, Oura is offering similar wearable technology with its series of rings. It’s one of a number of companies gaining serious traction in the market, along with the likes of Circular and Movano.
The company gained an early profile after its collaboration with Gucci which created mainstream publicity and may have given it a leg up on the competition. With the smart ring market forecast to keep growing, Oura certainly finds itself in a promising position as it moves to build out its operations and refine the product.
The bottom line for Oura will be customer satisfaction and demand, which does make its mixed reviews so far a little troubling. That said, the announcement of its new "Circles" social feature, on top of an integration with InsideTracker and acquisition of "wave to pay" company Proxy, all look set to increase the functionality of the ring and could well win more consumers over.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Dec 2024
$125m
SERIES D
Nov 2024
$75m
SERIES D
Total funding: $354.5m
Company benefits
- Beautiful workspaces in San Francisco by Pier 31, Oulu and Helsinki (Finland)
- Amazing culture of collaborative and passionate coworkers
- Wellness benefits
- An Oura Ring of your own
- Personal learning & development budget of 750 USD/EUR
- Unlimited course offerings from Coursera
- Five (5) total days of work time to devote to employee development training
- Equity
- Health, dental, and vision insurance
- 20 days of PTO
Company HQ
Linnanmaa, Oulu
Leadership
Tom Hale
(CEO, Not Founder)Seasoned senior board member and advisor at multiple high growth companies including Cars.com, Volara, and HomeAway.
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