Manager of Content Strategy & Creation, DNAnexus

• The ideal candidate possesses exceptional storytelling abilities, can extract and leverage data to strengthen content, collaborates authentically with cross-functional teams, and demonstrates proficiency with modern content tools
• Bachelor's degree in Marketing, Communications, or related field, plus demonstrated knowledge of precision medicine concepts, cloud technology, and genomic data applications in healthcare
• OR: Bachelor's degree in Biology, Genetics, Biomedical Sciences, or related field
• 3+ years of experience in B2B content creation, preferably in technology, life sciences, or healthcare
• Demonstrated ability to extract compelling storylines from complex technical information
• Strong analytical skills to interpret data and incorporate it meaningfully into content
• Proficiency with modern content tools, including Gen AI applications, and understanding of their strategic role in content creation
• Excellence in research, writing, and editing with meticulous attention to detail
• Experience with content management systems and understanding of SEO principles
• Exceptional ability to collaborate across departments, synthesizing input from diverse stakeholders
• Strong interpersonal skills with a track record of building productive relationships
• Brings authenticity to all interactions and content creation
• Demonstrates flexibility and openness to feedback
• Thrives in a fast-paced, dynamic team environment

Desirable

• DNAnexus is seeking a strategic and creative Content Generator to join our growing marketing team
• As a builder of great stories, you'll transform complex genomic and precision health concepts into compelling narratives that resonate with B2B professionals across the healthcare continuum
• Identify and develop compelling narratives that effectively communicate DNAnexus' value proposition, customer success stories, and competitive differentiators
• Extract meaningful insights from technical data, research findings, and customer experiences to craft powerful stories
• Develop high-quality, engaging content across multiple formats in collaboration with key stakeholders, including:
• White papers/eBooks for thought leadership and lead generation
• Data-driven case studies that showcase measurable outcomes
• Blog posts on industry trends and thought leadership topics
• Website copy that compels action
• Social media content that drives engagement (LinkedIn, Twitter, Bluesky)
• Email marketing campaigns that convert
• Presentations and video scripts
• Bring authenticity to content by ensuring it reflects real-world challenges and solutions
• Contribute to the overall content strategy across multiple market segments
• Use data analytics to identify content gaps, measure performance, and make strategic recommendations
• Stay ahead of industry trends to ensure content relevance and maximize impact
• Collaborate cross-functionally to align content with broader business objectives
• Build strong relationships with subject matter experts to ensure technical accuracy and relevance
• Experience with modern content creation tools and technologies, including Gen AI applications
• Understanding of how to effectively integrate technology into content workflows while maintaining authentic storytelling
• Perspective on the strategic applications and limitations of emerging tools in B2B content creation
• Ability to use available technologies to analyze data and extract insights that strengthen narrative development