Senior SEM/PPC Specialist, Lodgify
Vacation rental marketing software
Open for applications
Vacation rental marketing software
201-500 employees
Open for applications
201-500 employees
Company mission
To empower any host or lodging business worldwide to get started and grow their business through technology.
Role
Who you are
- Minimum 4+ years of hands-on experience in SEM, focused on Google Ads, ideally in a SaaS company
- Excellent communication skills in English, both written and verbal. Another European language is a plus (i.e. Spanish, Italian, French, Portuguese or German)
- Experience with automated bidding
- Proficiency with Microsoft Excel, Google Sheets and Google Data Studio
- Experience with BI tools like Tableau is highly desirable
- Strategic mindset with the ability to develop and execute comprehensive SEM strategies aligned with business objectives
Desirable
- Having previous experience in Bing Ads, Gartner and Linkedin Ads
- Familiarity with Google scripts and other type of marketing automation
- Passion for staying updated on the latest trends, best practices, and algorithm changes in the SEM landscape
- Experience in Paid Social, Display or Video ads
What the job involves
- Are you a results-driven SEM/PPC Specialist with a passion for maximizing business impact through paid search?
- We’re on the hunt for an exceptional talent who thrives in fast-paced environments and has a proven track record of success in Google Ads. If you're ready to take ownership of high-performing, scalable campaigns that drive explosive growth and deliver top-tier results, we want to hear from you. In this role, you'll not only build and optimize campaigns but continuously test and innovate strategies to push performance KPIs to new heights across the entire marketing funnel
- As a key player, you'll collaborate closely with the Performance Marketing Manager, a fellow PPC specialist, and cross-functional teams in sales, marketing, data, product, and customer success to shape the future of our digital growth strategy
- As a SEM/PPC Specialist, you will be pivotal in shaping and executing our PPC strategy, optimizing campaigns across different search engines, and continuously innovating to achieve outstanding results
- Strategic Campaign Management: Take ownership of end-to-end campaign management, from strategic planning to execution and optimization. Develop a deep understanding of business objectives and translate them into actionable SEM strategies
- Advanced Bidding Strategies: Demonstrate expertise in utilizing smart bidding techniques, including ROAS, Maximize Conversions, tCPA bidding, and Bid portfolios. Adapt bidding strategies to diverse business cases and optimize for maximum performance
- Performance Max Campaign Optimization: Lead the charge in leveraging Performance Max campaigns to their full potential. Stay updated on the latest advancements and innovations in Performance Max and implement strategies to drive optimal results
- A/B Testing and Optimization: Design and implement rigorous A/B testing frameworks for ad copies, landing pages, and other key elements. Continuously iterate and optimize campaigns based on data-driven insights to drive incremental improvements
- Marketing Automation Proficiency: Leverage marketing automation tools and techniques, such as Google Ads scripts, to streamline manual tasks and enhance operational efficiency. Champion automation initiatives to improve campaign performance and scalability
- Budget Management and Allocation: Handle significant advertising budgets with precision, pacing spending throughout the month to align with predefined budgets. Implement strategies to optimize budget allocation and maximize ROI
- Comprehensive Data Analysis: Utilize advanced analytics tools like Google Analytics, Google Sheets, and BI platforms (e.g., Tableau, Looker) to extract actionable insights from campaign data. Interpret performance metrics and KPIs to drive informed decision-making and strategic optimizations
- Focus on impact. Think about the customer. Play well with others. Get stuff done. Be self-motivated. Expect feedback and changes
Application process
- All applications and CVs must be submitted in English
Our take
For independent vacation rental owners or managers, creating and marketing a property can be challenging, and third-party portals like Airbnb can eat into profits with commissions and fees. Lodgify offers an efficient alternative with its vacation rental marketing software, enabling users to quickly create mobile-friendly websites, manage reservations and payments, and synchronise property information across multiple rental portals.
The vacation rental market has been booming recently, with a notable increase in mid-term rentals and a rising demand for short-term lets. This trend is particularly strong in Europe, Lodgify's home market, which has more managed vacation rentals than the US or elsewhere.
As competition intensifies, owners and managers are looking to professionalize, benefiting Lodgifty. This trend is expected to grow, which contributed to Lodgify's significant fundraising in 2022, bolstered by partnerships with Airbnb, Expedia, and Booking.com.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
39% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2022
$19m
SERIES C
May 2021
$8m
EARLY VC
Total funding: $33.9m
Company benefits
- The freedom to work from home
- Enjoy 25 working days of paid vacation and Jornada Intensiva in August
- Top-notch Cigna health insurance (includes travel insurance, dental plan, psychologist)
- Save on meals and transportation! Enjoy our Flexible Remuneration plan
- Elevate your workspace. We provide a home-office setup allowance to ensure you have everything you need for a productive and comfortable work environment
- Travel to our biyearly team-building events in Barcelona at company's expense
- Free Spanish classes
- Boost your earning potential with our referral program that offers paid compensation
- Great culture & working environment with an international team of over 60 different nationalities
Company values
- Customers come first - We exist because of our customers. Providing the best experience to them is key, all else will follow
- One mission-driven team - We’re a team of ambitious professionals united to further advance in our mission. We know that we will only succeed if we work together as one single team. We’re in it for the long run and we’re in it to win it
- We empower - We empower our customers and each other to become independent. We do this by democratising access to technology, knowledge, and data
- Focus on impact - While we want to do everything, we can't do it all at once. We focus on what really matters to have the most impact. We carefully consider both the short-term and long-term impacts of our choices
- Seek productive debate - We know that we don’t know. We carefully listen, rationally debate with each other and analyse real data. We ignore hierarchies and our egos in our quest to find the truth. The truth always wins
- Act fast & iterate - We take ownership and get things done. Doing is better than not doing. Along the way we will make mistakes: We fail, we learn, we succeed
- Be real & respectful - We’re real and authentic people. We say what we mean, and we mean what we say. We believe trust is earned, and we work to gain it every day by being transparent, respecting each other, and doing the right thing
Company HQ
La Nova Esquerra de l'Eixample, Barcelona, Spain
Articles
Leadership
Dennis Klett
(CEO)Previously worked as a Finance Analyst at Siemens Healthcare, then Philip Morris International.
Marco De Gregorio
(CTO)Has extensive experience in web development, having done so both on a freelance basis and at 4D Interactive and Vueling Airlines. Was also the co-founder and CTO of Domegos Ltd., a holiday home web portal.
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