Content Strategist, Cyngn

• 5–8+ years in B2B content strategy, brand strategy, or product marketing — ideally with a high-consideration, multi-stakeholder product
• Demonstrated ability to build unified messaging from fragmented inputs: call recordings, CRM data, competitive research, and customer interviews
• Experience producing sales enablement materials that measurably improve how reps position and close
• Strong SEO fundamentals: keyword research, content architecture, and the ability to connect organic strategy to pipeline contribution
• Hands-on experience with agentic or AI-assisted content workflows — using tools like Claude or GPT to scale production without sacrificing quality or accuracy
• Proven ability to translate complex technical products into buyer language that leads with outcomes, not features
• Experience training or coaching sales teams on messaging, with the ability to assess conversation quality through call recordings
• LinkedIn content strategy experience with demonstrated B2B audience growth
• Established as an independent contractor or consultancy, able to invoice as a sole proprietor or business entity

Desirable

• Cyngn makes industrial autonomous vehicles that solve a real, urgent problem for manufacturers and distributors: a labor shortage that isn’t going away
• The product is proven. The customer base is growing. The opportunity is to ensure every buyer — from the first search result they see to the final materials before they sign — encounters a story that is clear, consistent, and centered on the outcomes they care about
• We are bringing on a Content Strategist on a 6–12-month contract to build that story end-to-end and hand it off as a working system
• This is a deliverables-based engagement, not a full-time role. You’ll establish the messaging architecture, build the content system, train our sales team on the new messaging, and document the operational workflows that keep every channel aligned after the engagement ends
• This is a builder engagement for a senior practitioner who wants to scope and ship a focused body of work, then hand it over
• A single, owned value proposition that every channel and every rep can lead with — grounded in how buyers describe their problem, not internal shorthand
• Persona-specific and vertical-specific messaging tracks for the operations, logistics, and manufacturing buyers in our pipeline
• A documented differentiation framework that ensures our strongest differentiators are positioned as leads, not footnotes, across every customer-facing surface
• Refreshed core sales deck, product one-pagers, brochures, and battlecards — ensuring the story a buyer reads at the top of the funnel matches what they hear on a sales call
• A sales enablement library organized by deal stage and use case, so reps always have the right asset at the right moment
• ROI and payback materials that allow buyers to self-justify the investment before the first conversation
• Case study narratives that speak directly to the business outcomes buyers care about most
• A brand voice guide — covering tone, word choice, and claim standards — ready to apply consistently from ads to landing pages to sales conversations
• An asset governance model so the current approved library is always unambiguous and deprecated materials are retired
• Defined core content pillars that all assets map back to, with a content calendar that ties those pillars to campaigns, product milestones, and sales cycles
• Agentic content workflows using AI tools (Claude, GPT, etc.) that allow Cyngn to scale production after the engagement — vertical adaptation, channel reformatting, and rapid iteration — without requiring a large team
• An SEO strategy and initial execution: keyword architecture, on-page optimization standards, and a small set of long-form content assets that capture buyers in early research stages
• A simple measurement model so the team can track organic pipeline contribution as a core channel input alongside paid
• A LinkedIn strategy and content cadence as our primary organic channel, designed to build awareness among Operations VPs, Plant Managers, and Directors of Logistics
• Content patterns grounded in customer outcomes and buyer pain — not generic automation category content
• A messaging training program delivered to the sales team so every rep speaks the same language: buyer-first framing, consistent differentiation story, and disciplined objection handling
• A round of call reviews during the engagement to validate adoption, identify where messaging is drifting, and capture new buyer language patterns worth folding back into the system
• A documented handoff package so an in-house owner can run the system after the engagement closes
• Term: 6–12 months, with a defined statement of work and milestone-based deliverables agreed at kickoff
• Status: Independent contractor (1099). You operate your own business; you set your own hours, tools, and methods, subject to the deliverables and timelines in the SOW