Senior Consumer Insights Analyst, SharkNinja
Europe
More information about location
Home devices and appliances
Job no longer available
Home devices and appliances
1001+ employees
Job no longer available
More information about location
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- BA degree or equivalent. Masters is desired but not required
- 4+ or similar experience in hands on market research/consumer insights
- Experience of the full phase of quantitative custom research, specifically product / communication evaluation studies
- Experience with research within the CPG industry preferable
- Qualitative research experience specifically moderation is preferable
- Skill set to handle various market research studies in various categories
- Good balance of strong strategic, critical thinking skills and being detail-oriented
- Good sense of deriving fruitful implication leading to effective business strategies, based on the insights found with great understanding of the consumers’ psychology / behavior and market
- Thrives in a hands-on, dynamic, agile, and very fast-paced environment
- Multi-function capacity and flexibility to deal with ambiguous situations
- Desired but not required: European language skills (German, French, Spanish, and/or Italian)
- Expected percentage of travel: Up to 10% (typically US and EU)
What the job involves
- This position reports to the Manager, Consumer Insights, and is primarily responsible for all phases of consumer research which is critical in our mission of developing 5 star products and services through working in conjunction with Product Development, Marketing, Quality, Engineering and Consumer Services teams
- Design, execute, manage, report both quantitative / qualitative market research studies based on team’s needs
- Effectively communicate study results with UK/EU cultural context, as a representative of UK/EU consumers, frequently presenting to senior leadership
- Synthesize / Track historical research results to build on effective strategies in each category
- Plan any of new researches from the scratch which are necessary for our business
Salary benchmarks
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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