Senior Growth Marketing Manager, RevenueCat

• Have 5+ years of experience in demand generation, enterprise marketing, ABM, growth marketing, or a related GTM role
• Have built pipeline with strategic accounts before, especially in a high-quality, account-specific motion
• Are AI-native in how you work. You are already using AI to research, write, build, automate, analyze, or orchestrate campaigns
• Have taste. You know when something feels generic, over-automated, too salesy, or too much like every other SaaS campaign
• Are excited by consumer apps. You have opinions about onboarding and why one app monetizes better than another. You are curious about pricing, app store dynamics, subscriptions, churn, web funnels, and growth loops
• Experience using tools like Salesforce, Clay, and 6sense

Desirable

• We’re hiring a Senior Growth Marketing Manager, Strategic Accounts to help RevenueCat speak to, engage, and build pipeline with established consumer apps
• This role borrows ideas from ABM, but it's fundamentally different from traditional enterprise marketing. RevenueCat is a product-led, inbound-first company with a lean, technical sales team
• Rather than supporting a large outbound sales organization, you'll help determine who we should target, why they should care, and how we earn their attention
• We’re a marketing-led, inbound-first company with a lean, technical sales team
• Our sales motion is consultative by design: engineers and account managers helping product, engineering, and growth teams understand the tradeoffs of app monetization, not pushing people through a generic enterprise SaaS sales process
• Your job is to create the kind of campaigns, experiences, and account-specific moments that make the right people want to talk to us
• You’ll work closely with Cameron, our sales team, events, content, product marketing, and RevOps to build the next version of strategic account marketing at RevenueCat
• We already know many of the accounts we care about. We already have a strong market position
• We have thousands of engaged contacts in our CRM and a history of creative campaigns, events, data reports, and account-based plays that have worked (and plenty that haven’t)
• Now we need someone to turn that raw material into a more deliberate, repeatable, and creative pipeline engine for larger apps
• On any given day, you might be dissecting the monetization flow of a top-grossing fitness app, turning State of Subscription Apps data into a private benchmark report for a target category, vibe-coding a personalized landing page for a strategic account, or building an AI workflow that turns account signals into a useful sales play
• A campaign that you run at RevenueCat should not feel like a campaign that most other SaaS companies are running
• If it looks like a generic template with a “book a demo” CTA, we probably don’t want to do it
• We know who most of the "big apps" are. Your job is to help us understand what they care about, how to reach them, and what RevenueCat can uniquely help them do
• You'll help map, prioritize, segment, and activate target accounts across the consumer app ecosystem: health and fitness, productivity, education, AI-native apps, dating, media, streaming, gaming, and other categories where monetization complexity is a real challenge
• The best opportunities aren't defined by firmographics alone
• You'll look for signals that suggest RevenueCat can create value (things like: rapid growth, changes in monetization strategy, web billing adoption, pricing or paywall experimentation, hiring patterns, product launches, or increasing operational complexity) and use those signals to prioritize where we invest our attention
• You'll care about what monetization model an app uses, how mature its subscription strategy is, whether it is testing web funnels, what its paywall experience looks like, and where RevenueCat might credibly help
• You’ll architect campaigns that feel useful, researched, and hard to ignore
• We are not looking for “Dear {{First Name}}, noticed you work at {{Company}}.”
• Instead, this could mean building a category-specific benchmark experience for scaled fitness apps, creating a personalized “what we’d test next” page for a target account, sending a private data readout to a growth leader, or helping design an invite-only discussion for product and engineering leaders dealing with the operational messiness of app monetization at scale
• Big apps are different beasts
• They often have subscription infrastructure already. They may have built internal tooling years ago
• They may have different teams owning app store billing, web checkout, product catalogs, pricing experiments, reporting, lifecycle campaigns, and support
• They may not want to rip and replace anything. They may be interested in RevenueCat precisely because we can now help them add value around their existing setup through products like web funnels, remote paywalls, and more robust product catalog management
• You’ll become one of the people internally who lives and breathes this world. You’ll address what established apps care about, where they struggle, what they misunderstand about RevenueCat, and what messages actually earn attention from product, engineering, and growth leaders
• You’ll work directly with Chris, Amanda, and the sales team to turn field feedback into better campaigns
• That means listening to what prospects are actually asking, understanding where deals get stuck, identifying which objections are perception problems versus product gaps, and building targeted plays that open doors or accelerate active conversations
• Our ABM foundation is functional, but fairly simple. That is part of the opportunity
• You’ll help expand pieces of the system in a more AI-native way: account research, intent signal monitoring, landing page generation, campaign execution, and reporting
• We want someone who sees AI as a way to make GTM more personal, more useful, and more creative
• You’ll help define the metrics that matter. That could include target accounts reached and engaged, meetings booked, opportunities created, assisted pipeline, and ABM-sourced pipeline
• Quality matters more than volume. RevenueCat already knows how to drive broad engagement. This role is about translating our market position into high-quality conversations with the right accounts
• A personalized monetization teardown for a scaled education app, showing where RevenueCat could help them test faster without ripping out their current subscription infrastructure
• A private benchmark brief for 50 large health and fitness apps, using RevenueCat data to show how their category behaves differently from the broader subscription market
• A post-App Growth Annual follow-up motion where strategic accounts receive tailored takeaways most relevant to their business
• A 1:1 landing page for a target account that explains how RevenueCat’s newer products – web funnels, remote paywalls, product catalog management – could complement their existing stack
• An AI workflow that monitors target accounts for relevant signals: app updates, pricing changes, SDK installs, hiring patterns, or product launches
• A campaign that takes a very RevenueCat brand moment (something playful like Shipaton or the Paywall Speed-Building Championship) and adapts it for a more senior, scaled-app audience without making it boring
• What Success Looks Like
• Within the first month, you’ll:
• Get hands-on with RevenueCat’s product, customer base, and current GTM motion
• Build relationships with the broader GTM team: Paid Marketing, Content, Sales, Events, Product Marketing, and RevOps
• Audit the current foundation: campaigns, target account lists, CRM data, engaged contacts, reporting, and the workflows that stand to be improved
• Sit in on sales calls and account strategy conversations to understand how larger apps evaluate RevenueCat
• Study the established app ecosystem: who the major players are, how different app categories monetize, and where RevenueCat’s perception needs to evolve
• Ship your first small-but-useful contribution: maybe a targeted campaign, a workflow improvement, or a quick account activation play
• Within the first 3 months, you’ll:
• Run at least one end-to-end campaign for a strategic account segment or cluster of named accounts
• Define an initial account journey model (and supporting metrics), from mapped to engaged to meeting to opportunity
• Begin owning an assisted pipeline number, with a clear point of view on how we should measure quality account engagement
• Build a strong feedback loop with the GTM team
• Propose a roadmap for taking RevenueCat’s strategic account marketing to the next level
• Within the first 6 months, you’ll:
• Launch multiple campaigns and experiments that generate meaningful engagement with target accounts
• Partner with Content or Product Marketing to turn RevenueCat data, product launches, or customer insights into interactive assets that speak directly to larger apps
• Build reusable campaign frameworks that can be adapted by category, use case, persona, or account stage
• Help the GTM team get sharper on how we talk to established apps that do not want to rip and replace their current setup
• Show early evidence that ABM is creating higher-quality conversations and pipeline
• After 12 months, you’ll have:
• Built a repeatable engine for marketing to strategic consumer apps, including frameworks we can iterate on
• Grown marketing-sourced and marketing-assisted pipeline (with reporting to match!)
• Helped RevenueCat show up more credibly with larger, established apps
• Become one of the internal experts on how big apps operate, what they care about, and how we should engage them
• Established a system for learning from every campaign, event, and account interaction so the program gets smarter over time