Senior ABM Manager, RevenueCat

• A personalized monetization teardown for a scaled education app, showing where RevenueCat could help them test faster without ripping out their current subscription infrastructure
• A private benchmark brief for 50 large health and fitness apps, using RevenueCat data to show how their category behaves differently from the broader subscription market
• A post-App Growth Annual follow-up motion where strategic accounts receive tailored takeaways based on the sessions, workshops, or product areas most relevant to their business
• A first-party event motion built with the Events team: identifying the right target accounts, partnering with Sales on invite strategy, and helping build the pre- and post-event follow-up that turns a private dinner, roundtable, or workshop into measurable pipeline
• A 1:1 landing page for a target account that explains how RevenueCat’s newer products – web funnels, remote paywalls, product catalog management – could complement their existing stack
• An AI workflow that monitors target accounts for relevant signals: app updates, pricing changes, SDK installs, hiring patterns, product launches, or public comments from their team
• A campaign that takes a very RevenueCat brand moment (something playful like Shipaton or the Paywall Speed-Building Championship) and adapts it for a more senior, scaled-app audience without making it boring
• Have 5+ years of experience in demand generation, ABM, integrated campaigns, or a related GTM role
• Have built pipeline with strategic accounts before, especially in a high-quality, account-specific motion
• Are AI-native in how you work. You are already using AI to research, write, build, automate, analyze, or orchestrate campaigns
• Have taste. You know when something feels generic, over-automated, too salesy, or too much like every other SaaS campaign
• Are excited by consumer apps. You notice paywalls. You have opinions about onboarding and why one app monetizes better than another. You are curious about pricing, app store dynamics, subscriptions, churn, web funnels, and growth loops
• Experience using tools like Salesforce, Clay, and 6sense

Desirable

• We’re hiring a Senior ABM Manager to help RevenueCat speak to, engage, and build pipeline with established consumer apps
• This is not your standard “own the funnel” demand gen role
• And it is definitely not the kind of ABM where you buy a list, launch ads, hand accounts to a BDR team, and hope enough people agree to a demo
• RevenueCat doesn’t run that kind of GTM motion
• We’re a marketing-led, inbound-first company with a lean, technical sales team
• Our sales motion is consultative by design: engineers and account managers helping product, engineering, and growth teams understand the tradeoffs of app monetization, not pushing people through a generic enterprise SaaS sales process
• Your job is to create the kind of campaigns, experiences, and account-specific moments that make the right people want to talk to us
• You’ll work closely with Cameron, our sales team, events, content, product marketing, and RevOps to build the next version of ABM at RevenueCat
• We already know many of the accounts we care about
• We already have a strong market position
• We have thousands of engaged contacts in our CRM and a history of creative campaigns, events, data reports, and account-based plays that have worked (and plenty that haven’t)
• Now we need someone to turn that raw material into a more deliberate, repeatable, and creative pipeline engine for larger apps
• On any given day, you might be dissecting the monetization flow of a top-grossing fitness app, turning State of Subscription Apps data into a private benchmark report for a target category, vibe-coding a personalized landing page for a strategic account, or building an AI workflow that turns account signals into a useful sales play
• ABM at RevenueCat should not feel like ABM anywhere else
• If it looks like a generic SaaS ad, we probably don’t want to do it
• Building the strategic account engagement engine
• We know who most of the “big apps” are. Your job is to help us understand what they care about, how to reach them, and what RevenueCat can uniquely help them do
• You’ll help map, prioritize, segment, and activate target accounts across the consumer app ecosystem: health and fitness, productivity, education, AI-native apps, dating, media, streaming, gaming, and other categories where monetization complexity is a real challenge
• You’ll go deeper than firmographics. You’ll care about what monetization model an app uses, how mature its subscription strategy is, whether it is testing web funnels, what its paywall experience looks like, how its app store reviews talk about pricing, what its product and growth teams are hiring for, and where RevenueCat might credibly help
• Creating ABM plays that do not feel like ABM
• You’ll architect 1:1 and 1:few campaigns that feel useful, researched, and hard to ignore
• We are not looking for “Dear {{First Name}}, noticed you work at {{Company}}.”
• Instead, this could mean building a category-specific benchmark experience for scaled fitness apps, creating a personalized “what we’d test next” page for a target account, sending a private data readout to a growth leader, or helping design an invite-only discussion for product and engineering leaders dealing with the operational messiness of app monetization at scale
• Earning mindshare and trust with the “big app” ecosystem
• Big apps are different beasts
• They often have subscription infrastructure already. They may have built internal tooling years ago. They may have different teams owning app store billing, web checkout, product catalogs, pricing experiments, reporting, lifecycle campaigns, and support. They may not want to rip and replace anything. They may be interested in RevenueCat precisely because we can now help them add value around their existing setup through products like web funnels, remote paywalls, and more robust product catalog management
• You’ll become one of the people internally who lives and breathes this world. You’ll help us understand what established apps care about, where they struggle, what they misunderstand about RevenueCat, and what messages actually earn attention from product, engineering, and growth leaders
• Partnering closely with Sales
• You’ll work directly with Chris, Amanda, and the sales team to turn field feedback into better campaigns
• That means listening to what prospects are actually asking, understanding where deals get stuck, identifying which objections are perception problems versus product gaps, and building targeted plays that open doors or accelerate active conversations
• You will not be throwing leads over the wall. You’ll be in the account strategy conversation
• Building AI-native GTM workflows
• Our ABM foundation is functional, but not particularly solid. Some of the current process is duct-taped together. That is part of the opportunity
• You’ll help rebuild pieces of the system in a more AI-native way: account research, signal monitoring, landing page generation, campaign orchestration, reporting, and nurture flows
• We want someone who sees AI as a way to make GTM more personal, more useful, and more creative
• Owning the account journey from “mapped” to “in conversation”
• You’ll help define the metrics that matter. That likely includes target accounts mapped, contacts identified, meaningful engagement, meetings booked, opportunities created, assisted pipeline, and ABM-sourced pipeline
• Quality matters more than volume. RevenueCat already knows how to drive broad engagement. This role is about translating our market position into high-quality conversations with the right accounts
• What Success Looks Like:
• Within the first month, you’ll:
• Get hands-on with RevenueCat’s product, customer base, and current GTM motion
• Build relationships with the broader GTM team: Paid Marketing, Content, Sales, Events, Product Marketing, and RevOps
• Audit our current ABM foundation: target account lists, CRM data, engaged contacts, past campaigns, event motions, reporting, and the duct-taped workflows that need to be improved
• Sit in on sales calls and account strategy conversations to understand how larger apps evaluate RevenueCat
• Study the established app ecosystem: who the major players are, how different app categories monetize, and where RevenueCat’s perception needs to evolve
• Ship your first small-but-useful contribution: maybe a campaign concept, a workflow improvement, or a quick account activation play
• Within the first 3 months, you’ll:
• Run at least one end-to-end ABM play for a strategic account segment or cluster of named accounts
• Define an initial account journey model, from mapped to engaged to meeting to opportunity
• Begin owning an assisted pipeline number, with a clear point of view on how we should measure quality account engagement
• Build a strong feedback loop with Sales so campaign ideas are grounded in what the team is hearing in the field
• Propose a roadmap for taking RevenueCat’s ABM efforts to the next level
• Rebuild at least one messy GTM process into a more scalable, AI-native workflow
• Within the first 6 months, you’ll:
• Launch multiple 1:1 or 1:few plays that generate meaningful engagement with target accounts
• Partner with Events and Sales on at least one strategic account experience — such as a private dinner, roundtable, workshop, or conference-adjacent activation — with clear goals around target account attendance, opportunity creation, pipeline influence, and post-event follow-up
• Work with Content or Product Marketing to turn RevenueCat data, product launches, or customer insights into assets that speak directly to larger apps
• Build reusable campaign frameworks that can be adapted by category, use case, persona, or account stage
• Help the GTM team get sharper on how we talk to established apps that do not want to rip and replace their current setup
• Show early evidence that ABM is creating higher-quality conversations and pipeline
• After 12 months, you’ll have:
• Built a repeatable ABM engine for strategic consumer app accounts, including frameworks we can iterate on
• Grown ABM-sourced and ABM-assisted pipeline
• Helped RevenueCat show up more credibly with larger, established apps
• Become one of the internal experts on how big apps operate, what they care about, and how we should engage them
• Created account plays that Sales actually wants to use because they lead to better conversations
• Established a system for learning from every campaign, event, and account interaction so the program gets smarter over time