Senior Partner Marketing Manager, SentinelOne
$128.8-166.7k
+ ESPP
Autonomous cybersecurity platform
Be an early applicant
Autonomous cybersecurity platform
1001+ employees
Be an early applicant
$128.8-166.7k
+ ESPP
1001+ employees
Company mission
To defeat every attack, every second, of every day.
Role
Who you are
- 10 years of experience in B2B marketing, preferably within cybersecurity
- Proven track record of developing and executing successful partner marketing campaigns
- Familiarity with partner co-marketing strategies and MDF program usage
- Strong understanding of partner ecosystems and go-to-market strategies
- Exceptional communication and interpersonal skills, with the ability to build trust and influence stakeholders
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies
- Proficiency in marketing tools and platforms such as Impartner, GlassHive, Salesforce, or similar
- Bachelor’s degree in Marketing, Business, or a related field; advanced degree is a plus
- Self-motivated, with a results-driven approach and the ability to work independently
- Creative thinker with a collaborative mindset
- Strong project management skills and attention to detail
- Knowledge of current trends and challenges within partner ecosystems
- Multilingual preferred
What the job involves
- The Sr. Partner Marketing Manager is a strategic leader responsible for setting the GTM strategy and managing the end-to-end marketing relationship with assigned reseller partners and distributors across North America
- This role is accountable for maximizing pipeline generation and revenue potential through meticulous planning, execution, and measurement
- You will act as the central marketing point of contact, driving both partner-led and SentinelOne-led joint marketing initiatives from strategy conception through pipeline inspection, requiring deep collaboration with both internal and external sales and marketing teams
- Create strategic quarterly and annual business plans with assigned partners
- Articulate business goals and actively drive account mapping, joint programs, and enablement in close partnership with the National Partner Manager (NPM) and Field Marketing Manager (FMM)
- Proactively identify and execute Go-to-Market (GTM) opportunities and joint marketing programs designed to accelerate pipeline growth and maximize ROI
- Present quarterly plan to internal and partner executives with focus on business outcomes
- Own the full campaign lifecycle—from ideation and budgeting through execution and reporting—for both partner-led and SentinelOne-led events and programs
- Lead cross-functional and regional planning sessions to ensure marketing activities are fully aligned with regional sales priorities and goals
- Develop a tight interlock with global partner marketing, field marketing, and partner managers to deliver one plan aligned to regional sales goals
- Own the management of Market Development Funds (MDF), including securing approvals, ensuring compliance, and maximizing the return on investment
- Drive timely and accurate Proof of Performance (POP) collection, including list uploads and data cleansing, to enable sales follow-up and conduct regular pipeline inspection to measure effectiveness and lead conversion
- Develop and deliver a strategic point of view to the business on marketing performance through reporting on key metrics such as ROI, engagement with key named accounts, partners & Paladins (technical champions) enabled, and demonstrating the direct impact of marketing activities on joint partner pipeline
- Develop and manage partner enablement programs (e.g., floor days, call blitzes, training) to educate partner sales teams on our value proposition and latest campaigns while bringing the SentinelOne brand to life
- Maintain consistent and high-quality internal communication regarding partner activities, results, and opportunities, ensuring full visibility across sales and channel leadership
Our take
Cybercriminals are now leveraging the power of automation to make the current threat landscape too advanced for a lot of legacy antivirus software. SentinelOne is a cybersecurity company that matches this automation with machine learning-focused software designed to help businesses defend against online attacks.
The company expanded the scope of its business from the endpoint security market to three markets valued at a combined $30 billion, including the corporate endpoint security and IT operations management markets. This gives SentinelOne a bigger potential customer base, although it also puts them in direct competition with more focused cybersecurity companies, in addition to its biggest competitor, CrowdStrike.
When the company went public in 2021, it made financial headlines as the highest-valued cybersecurity IPO ever, which gave SentinelOne a market capitalisation of $10 billion. However, it's since fallen to around $ 4 billion. It has subsequently launched S Ventures, a $100M fund, through which SentinelOne invests in cybersecurity startups and has expanded its partnership with major tax firm KPMG to accelerate cyber investigations and responses to threats.
Steph
Company Specialist at Welcome to the Jungle
Insights
61% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Feb 2021
$100m
LATE VC
Nov 2020
$267m
LATE VC
Total funding: $800.6m
Company benefits
- Incentive-based Wellness Challenges
- Medical, Dental & Vision
- Gym Reimbursement
- Career Wellness Perks
- Mental Health & Mindfulness
- Paid Parental Leave
- 401k
- Flexible Spending Accounts
- Short & Long Term Disability Insurance
- Employee Assistance Program
- Life Insurance
- Unlimited Time Off
- Paid Sick Time
- Paid Holidays
- Happy Hours
- Parties & Celebrations
- Team Building Activities
- All-Hands & Town Hall Gatherings
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Tomer Weingarten
(Co-Founder & CEO)They started their career in Software Development at Mckit Systems prior to co-founding dPolls and Carambola Media. They left their position as VP of Products at Toluna in December 2012 to found SentinelOne in January 2013, where they serve as CEO.
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