Senior Manager of State, Local, Education Marketing, Cloudflare
$139-183k
+ Equity. Salary is benchmarked on CA, CO, IL, MD, MI, MN, NY, WA and Washington D.C. rates, is partially dependent on location and may vary on further locations
Web performance and security platform
Job no longer available
Web performance and security platform
1001+ employees
Job no longer available
$139-183k
+ Equity. Salary is benchmarked on CA, CO, IL, MD, MI, MN, NY, WA and Washington D.C. rates, is partially dependent on location and may vary on further locations
1001+ employees
Company mission
Cloudflare's mission is to help build a better Internet that is bold and ambitious.
Role
Who you are
- The candidate will have a passion for driving lead generation, and the ability to work collaboratively across departments
- 7-10 years Marketing Experience in $1B+ B2B technology organization in cybersecurity or networking
- Experience building market-to, through and with partner programs with resellers, distributors, and systems integrators
- Experience building industry integrated multi-touch programs which may include events, paid and earned media, website strategy, campaign planning and management
- Proven results achieving quantifiable contribution metrics such as qualified leads, pipeline, closed business
- Able to be effective working across organizational boundaries and building relationships to accomplish objectives
- BA/BS in Marketing, Business, Communications or other related fields. MBA a plus
What the job involves
- We are seeking a dynamic and results-driven SLED (State, Local, Education) Field Marketing Manager to join our marketing team
- This role is crucial for developing and executing targeted marketing strategies to engage state and local government entities, as well as educational institutions
- Building strong relationships with sales, partner, campaign, and product marketing organizations will be critical to success
- This key individual will report to our Director, US Public Sector marketing and be responsible for coordinating and managing programs across a comprehensive marketing mix for US SLED and key partners
- This may include ABM, thought leadership, events, web, content, social media and more
- Strategy Development: Create and implement comprehensive marketing strategies tailored to the SLED sector, aligning with overall business objectives and market trends Identify trends, opportunities, and competitive landscape within the SLED sector, using insights to inform marketing strategies
- Align to the partner strategy and support development of co-marketing programs
- Campaign Management: Plan, execute, and analyze field marketing campaigns and ABM initiatives, including events, webinars, and digital marketing, to drive engagement and lead generation
- Including integrated plans with key partners
- Collaboration: Work closely with sales teams to understand customer needs, tailor messaging, and provide the necessary tools and resources to support their efforts in the SLED market
- Budget Management: Develop and manage the field marketing budget, ensuring effective allocation of resources to maximize ROI
- Performance Analysis: Track and report on campaign performance metrics, providing insights and recommendations for continuous improvement
Our take
Cloudflare is a multi-service global network that provides web security and infrastructure, DDoS mitigation services, and a content delivery network. Founded in 2009, Cloudflare has risen to become an industry giant, with around 25 million global internet properties on its network.
Cloudflare has been responsible for a number of admirable initiatives, offering free web protection to human rights groups, journalists, artists, and US election websites. This goes some way to counteracting the flak Cloudflare has received in some circles for the controversial groups and users who use its services. This chequered history, however, has not affected its over 80% market share in the content delivery network field.
This is perhaps in part because it has proven sharp at staying abreast of the rapidly morphing tech and digital space and customer demands. For example, Cloudflare is shifting to 100% renewable energy usage to create a zero-emissions internet, and in 2020 released a feature that would help users navigate data privacy regulations by selecting where their data is stored.
The cloud infrastructure market reached $53 billion in 2022. While the Big 3 (Amazon, Microsoft, and Google) own 65% of the market, that still leaves billions of dollars left for companies such as Cloudflare. Its ambitious and successful work is likely to continue being a crucial feature of the web, but in 2023, placed it in the crosshairs of hackers looking to exploit its infrastructure. The beginning of 2024 saw Cloudflare vow to bolster its security and patch vulnerabilities.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
16% employee growth in 12 months
Company
Company benefits
- Minimum 8 weeks of paid parental leave
- Equal opportunity employer
- Unlimited paid time off policy
- Work from home opportunities
- Medical, Dental & Vision Insurance
- Life Insurance, Disability Insurance
- 401(k) plans
- Family planning and fertility program
- Gym discounts
- Commuter Benefits Program
Company values
- Principled - We create our products and features with a global mindset and democratize important and innovative technologies that drive adoption of the latest standards
- Curious - Our team is made up of pioneering innovators that approach new challenges with interest and a desire to learn
- Transparent - We hold ourselves accountable when we make mistakes—and we do everything we can to learn from them
Company HQ
China Basin, San Francisco, CA
Articles
Leadership
Lee Holloway
(Lead Engineer)Lee started their career as an Engineer at Homewarehouse for a year before working at Unspam Technologies for 4 years. They co-created Project Honey Pot in 2004 and Cloudflare in March 2009, serving as Lead Engineer of both to present.
Michelle Zatlyn
(President & COO)Having worked for Investor Economics and I Love Rewards for a combined 4 years, Michelle worked at Toshiba for 3 years as a Product Manager. She then co-founded Cloudflare in 2009 as COO, and has served as President since 2020. She is also a Board Member at Atlassian.
Matthew Prince
(CEO)Matthew studied for an MBA at Harvard Business School before co-founding Unspam Technologies in December 2001, and Cloudflare as CEO in March 2009.
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