Principal Integrated Campaign Manager, NextRoll
$140.9-208.5k
+ Equity
Data-driven marketing technology
Be an early applicant
Data-driven marketing technology
201-500 employees
Be an early applicant
$140.9-208.5k
+ Equity
201-500 employees
Company mission
To level the playing field for businesses of all sizes by creating a reliable and understandable platform.
Role
Who you are
- 9+ years of B2B marketing experience with at least 2 years of deep expertise in integrated campaign management
- Proven ability to market to B2B marketers within the tech/SaaS industry
- Familiarity with Salesforce, marketing automation, paid media, and reporting tools
- Demonstrated success independently leading complex, multi-channel campaigns from concept to execution and reporting
- Strong ability to translate company strategy and market insights into unified campaign stories
- Advanced analytical skills with proven ability to evaluate KPIs, draw insights, and recommend optimizations
- Skilled in building repeatable campaign frameworks, processes, and templates
- Strong cross-functional leadership and influencing skills, able to align stakeholders across creative, product marketing, sales, operations, and leadership
What the job involves
- Campaign Strategy & Storytelling: Own campaign theme brainstorming, validation, and narrative development, turning high-level company goals into compelling cross-channel campaigns
- Objectives & Success Metrics: Define measurable campaign objectives, KPIs, and budgets, ensuring alignment with leadership and revenue marketing priorities. Run pre-launch readouts, monitor campaign performance mid-flight, and drive weekly reporting and optimization
- Audience & Messaging: Collaborate with product marketing to refine ICPs, personas, and audience segments; build unified campaign stories anchored in audience pain points and mapped across the buyer journey
- Creative & Cornerstone Planning: Partner with creative leads and content owners to shape the campaign’s look, feel, and cornerstone assets, ensuring cohesive narratives across all touch points
- Cross-Functional Leadership: Coordinate with channel leads, sales enablement, operations, and leadership to align on promotion plans, enablement materials, and campaign readiness
- Execution & QA: Lead campaign build check-ins, QA infrastructure (tracking, attribution, CRM setup), and oversee launch readiness with all stakeholders
- Insights & Learnings: Deliver post-mortems and campaign look backs to capture ROI, wins, misses, and lessons that inform future campaigns
Our take
NextRoll is a marketing technology company consisting of two business units, AdRoll and RollWorks. Aiming to provide a reliable and easy-to-use platform, it allows both B2C and B2B companies to manage their marketing and advertising campaigns within a single software suite.
NextRoll isn't alone in the MarTech space and is facing intense competition from major players such as Klaviyo, Criteo and Google's marketing platform. That said, the company is more than holding its own, picking up high profile customers such as Oracle and Personify and winning a number of industry recognitions.
One reason for this is its access to an unparalleled amount of data, which its machine learning algorithms use to produce over 150 billion buyer predictions daily. This gives it a major edge over the competition, and its strong position has attracted a high degree of investment. This will enable it to maintain its momentum as it continues to develop and grow.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Apr 2014
$70m
SERIES C
Jul 2012
$15m
SERIES B
Total funding: $89m
Company benefits
- Healthcare
- Paid Time Off
- Up To 12 Weeks Paid Parental Leave
- Wellness Programs
- Comprehensive Learning & Development Program
- Home Office Setup Support as Needed
Company HQ
Mission District, San Francisco, CA
Leadership
Roli Saxena
(CEO)Former Chief Customer Officer for Brex and VP of Revenue, Support, Partnerships and Strategy at Clever Inc. Before that, they were Head of North America Sales at LinkedIn.
Salary benchmarks
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