Director of Revenue Marketing, Fivetran

• This role requires a creative thinker with a strong blend of strategic vision, sales partnership, program execution expertise, and leadership skills
• 10+ years of Marketing leadership experience with a focus on customer expansion and partnering with Sales leaders to drive growth
• 7+ years experience managing a team of 3+ members
• Experience working for technology companies selling to global enterprises
• Track record of designing and executing high-performing, integrated marketing campaigns that drive pipeline growth with senior executive audiences
• Deep understanding of account based marketing, event operations, agency management and industry standards for targeting the enterprise and commercial segments
• Skilled in using BI platforms to perform segmentation analysis and uncover actionable trends across the customer lifecycle
• Ability to use data and analytics to drive decision-making as well as a consistent track record of delivering against pipeline targets
• Experience fostering a high-performance team culture

Desirable

• We’re looking for a visionary Director of Revenue Marketing to accelerate growth within our existing customer base
• In this role, you’ll lead global initiatives that deepen customer engagement, increase product adoption, and drive expansion across both commercial and enterprise segments
• You will collaborate closely with cross-functional teams — Sales, Customer Success, Product Marketing, and Brand — to amplify customer stories, build lasting relationships, and drive measurable business outcomes through customer-centric programs
• Partner closely with Customer Expansion Sales leadership to build and evolve an effective marketing strategy and plan that meets/exceeds pipeline and usage goals
• Analyze market trends, competitive landscape and addressable market to guide marketing priorities, with deep understanding of Fivetran’s customer base, our market and competitive environment.​
• Develop and execute customer-driven marketing strategies and programs to increase awareness, product usage, retention and expansion
• Establish and lead a comprehensive experimentation strategy across diverse customer segments, product use cases, and marketing channels
• Work closely with teams in Marketing to formulate and execute launches, integrated campaigns, and account-based marketing plans
• Collaborate closely with Product Marketing to develop relevant messaging, positioning, and region-specific content plans
• Own KPIs tied to expansion pipeline, customer marketing-influenced revenue, and campaign performance metrics. Use data to optimize and scale what works. Analyze data to optimize programs and demonstrate ROI to senior management
• Manage budgets effectively, ensuring resources are allocated efficiently to maximize ROI
• Manage the Customer Expansion Marketing team, responsible for 1:1 and 1:few programs targeting strategic, enterprise and commercial customers
• Hire and coach top talent. Recruit, train, and motivate a dynamic organization of marketing leaders and individual contributors, empowering them with the skills to meet and exceed KPIs
• Build and maintain relationships with vendors, agencies, and strategic partners to enhance execution and maximize sponsorship opportunities