Senior Product Manager, Paperless Post
Browse
$140-175k
+ Equity
Online events & invitations platform
Job no longer available
Online events & invitations platform
101-200 employees
Job no longer available
$140-175k
+ Equity
101-200 employees
Company mission
Paperless Post is reimagining invitations through design and technology to help people connect at life’s memorable moments.
Role
Who you are
- 6+ years of product management experience in a developer-centric environment. Previous exposure, education, or side projects in product design or engineering are a strong plus
- Curious, collaborative, and gritty. You’re a natural problem solver and enjoy partnering with engineers, designers, and other PMs. Ability to work effectively autonomously and jointly with teammates and stakeholders
- Excellent written and verbal communication skills. You author communications for different audiences and can deliver compelling user and business narratives with supporting data and insights
- Passionate about serving customers. You welcome user feedback of all kinds, and strive to resolve gaps between expectations and reality
- Practice maximum ownership. Our customer’s problems are your problems, and you are relentless in pursuing solutions and improvements
- Experience with KPI/OKR-based product development, crafting product tactics and acceptance criteria to achieve business and user goals. Where a PM is primarily focused on executing prioritized projects, you are expected to propose and define new candidate projects
- Experience with A/B testing, measuring the incrementality and holistic impact of your work. Recognition that compelling hypotheses and user experience patterns require test optimization and iteration
- Comfort defining and collecting data relevant to your domain, analyzing historical trends, and hypothesizing against the information you have (and in some cases, the data you don’t)
- Strong toolkit for organizing, influencing, and executing across engineering teams in a fast-paced, agile environment
- Experience with ecommerce storefront, funnel optimization and user activation/retention experiences
What the job involves
- Paperless Post is seeking a Senior Product Manager to define and execute a growth roadmap for our top-of-funnel discovery product experience
- Visited by millions of new and repeat customers per year, our browse experience is a critically important space for attracting and converting new users to the Paperless Post platform
- As a hypothesis-driven and data-conscious team leader, you’ll create best-in-class experiences that delight users, and contribute directly to top company goals
- Drive Events and Revenue growth by building best-in-class product discovery experiences across landing, browse, and search pages
- Work closely with Product and Engineering teammates and browse stakeholders to define and execute high impact projects that achieve quarterly goals
- Work closely with Product leadership and partners in Merchandising and Marketing to translate company goals into a prioritized backlog of focused initiatives and GTM tactics
- Using your intimate knowledge of the problem space, conceptualize and champion projects/tactics/tests that improve the top-of-funnel user experience. Additionally, consult and recommend improvements to the Native app browse user experience
- Develop hypothesis-driven roadmaps on quarterly intervals, and build internal consensus and alignment
- Quantitatively and qualitatively track success and failures, adjusting hypotheses and team priorities accordingly, with frequent high quality reporting to P/E and stakeholder audiences
- Craft A/B testing strategies (what to prioritize and why) to optimize conversion, rapidly executing tests and iterating with Engineering and Data partners
- Lead your cross-functional team by enabling, inspiring, and including them in the product development process
- Partner with adjacent product domains to leverage viral loops that drive organic growth
- Collaborate deeply with Product Design, Data, Customer Support and Customer Insights to inform and enhance product experiences and ultimately delight our users
- Serve as product-lead on top-of-funnel merchandising and marketing capabilities, partnering with the respective teams to find harmony between high ROI User and Admin investments
Our take
Sending invitations to events can be tedious and time-consuming, and outsourcing design can be expensive too. Paperless Post solves this problem with its technology-led, design-first approach.
Paperless Post first launched in 2009, and since then it has become a clear market leader in a field cluttered with fairly simple design and printing tools. Part of its success stems from its early adoption of mobile phones as a platform - while initially optimized for desktop use the company worked hard to develop its platform for mobile users. This has allowed Paperless Post to consolidate its growth in spite of market changes over the years.
Paperless Post is well-positioned to see considerable growth. It will need to continue to develop its partnerships and technology in order to fend off new competitors, however. Its unique designs and partnerships with brands such as Caroline Herrera go some way to achieving this, and its understanding of communication trends: switching to text message notifications rather than email as younger people abandon email as a way to communicate - indicate that the company is still ahead of the curve.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jul 2018
$10m
SERIES E
Apr 2014
$25m
SERIES C
Total funding: $46.4m
Company HQ
Financial District, New York, NY
Articles
Leadership
Alexa Hirschfeld
(Co-founder)Co-founded Paperless Post in 2007 after graduating from Harvard.
James Hirschfeld
(Co-founder & CEO)Co-founded Paperless Post in 2007 after graduating from Harvard. Forbes 30 Under 30 in 2014.
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