Lifecycle Marketing Technologist, SoundCloud
$80-135k
+ Employee Equity Plan
More information about location
Next-generation music entertainment ecosystem
Be an early applicant
Next-generation music entertainment ecosystem
501-1000 employees
Be an early applicant
$80-135k
+ Employee Equity Plan
More information about location
501-1000 employees
Company mission
To empower artists and fans to connect and share through music.
Role
Who you are
- 5+ years of experience in lifecycle marketing, growth marketing, marketing technology, or similar role at a consumer subscription business
- Strong proficiency in SQL and experience querying large datasets (BigQuery experience strongly preferred)
- Hands-on experience with marketing automation and CRM platforms such as Braze, Marketo, or MoEngage
- Ability to write templating code (Liquid, Jinja, or similar) for dynamic content personalization
- Demonstrated ability to analyze campaign performance and translate data into strategic recommendations
- Experience developing automated, trigger-based notification strategies
- Experience with Kafka or event-streaming architectures
- Background in subscription-based businesses or consumer technology
- Familiarity with recommendation systems or personalization engines
- Experience with SatSig or similar product testing and experimentation tools
- You're constantly asking questions, digging into data, and seeking to understand user behavior and product opportunities
- You build strong relationships across teams and work effectively with both technical and non-technical partners
- You can design rigorous tests, interpret complex data, and communicate findings clearly to diverse audiences
- You identify opportunities independently and drive initiatives forward
What the job involves
- SoundCloud is looking for a technically-skilled Lifecycle Marketing Technologist to join our Lifecycle team and drive our automated notification strategy
- In this role, you'll be instrumental in creating highly personalized, data-driven notification campaigns that increase Monthly Active Users (MAU) and drive Fan and Creator subscription growth
- You'll work at the intersection of marketing, data, and engineering—partnering closely with our Data and Recommendation Engineering teams to build sophisticated, automated lifecycle programs that engage our global community of creators and listeners
- Collaborate with the Director of Lifecycle to develop and execute a comprehensive automated notification strategy with a focus on increasing MAU and subscription conversions
- Identify opportunities for personalized engagement by analyzing user behavior, cohort performance, and lifecycle stage transitions
- Partner with Product teams to understand feature launches and product gaps to translate them into targeted notification campaigns
- Build, test, and optimize automated notification campaigns using CRM platforms (Braze, Marketo, MoEngage)
- Write templating logic using Liquid, Jinja, or similar languages to create dynamic, personalized messaging experiences
- Query and analyze data in BigQuery to segment audiences, measure campaign performance, and extract actionable insights
- Design and implement A/B tests to continuously improve notification performance across channels (push, email, in-app)
- Work closely with Data and Recommendation Engineering teams to request features, integrations, and data support
- Collaborate with the data analysts and technical specialists to implement sophisticated campaign analysis mechanics and dashboards
- Build strong relationships with stakeholders across Product, Engineering, and Analytics to identify growth opportunities
- Monitor and report on key metrics including MAU, subscription conversions, retention rates, engagement rates, and overall lifecycle health
- Conduct deep-dive analyses to understand campaign effectiveness and user behavior patterns
- Translate complex data findings into clear recommendations and actionable strategies
Our take
Founded in 2007, SoundCloud recognized the need for an artist-first platform. The company set out with a clear mission: to empower independent artists by providing them with the necessary tools and resources to grow and build their careers.
Today, SoundCloud boasts over 40M artists on its platform, far outpacing Spotify, which has 11M. As a result, SoundCloud is the largest audio discovery platform in a rapidly growing market. According to MIDiA Research, the independent artist market is poised for continued revenue growth in the coming years, further solidifying SoundCloud's place in the industry.
The company plans to scale its audience and expand its services through new offerings, such as the SoundCloud "roster". This tier system is designed to provide artists with significant creative and financial resources, along with market support, rivalling major record labels. While artists retain ownership of their copyrights, they will be represented by SoundCloud, further enhancing the platform's appeal to independent creators.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2020
$75m
SERIES G
Aug 2017
$170m
SERIES F
Total funding: $468.8m
Company HQ
Mitte, Berlin, BE
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 6 more jobs at SoundCloud