Director of Customer Marketing, Clio
CA$160-240k
Eligible for variable pay that is based on company performance, with actual payout amounts calculated and paid on a quarterly basis. Salary bands may differ based on location and local currency
Legal practice management software
Be an early applicant
Legal practice management software
1001+ employees
Be an early applicant
CA$160-240k
Eligible for variable pay that is based on company performance, with actual payout amounts calculated and paid on a quarterly basis. Salary bands may differ based on location and local currency
1001+ employees
Company mission
Clio's mission is to build cloud-based and client-centred technology that will transform the legal experience for all.
Role
Who you are
- You are a results-oriented leader with a proven track record of managing high-performing teams and customer marketing disciplines. You have a passion for understanding customer motivations, behaviors, and needs, as well as creating best-in-class strategies to market to them
- You are a self-motivated problem-solver that loves data and knows how to effectively channel it into growth opportunities. You have a proven ability to create structure and efficiency, challenge status quo thinking, and lead excelling teams. You’re an expert collaborator, known for your superior communication skills and ability to work cross-functionally
- You’re seasoned. You’re an experienced people manager with 10+ years in leading complex customer marketing or applicable product marketing strategy, preferably in a B2B SaaS environment
- You’re a proven leader. You’re skilled at leading high performing teams of 5+ people toward marketing and operational excellence
- You’re results-oriented. You have a proven track record of raising the bar and know how to craft realistic but aggressive growth targets/plans tied to business objectives
- You’re a strategic yet tactical thinker. You have the ability to take ideas, ground them in strategy, balance them against company-wide implications, and design detailed solutions
- You’re intellectually curious. You have a habit of uncovering opportunities, investigating the drivers, and predicting outcomes
- You’re organized, yet flexible. You’re methodical in your approach to structuring work and prioritizing as new opportunities arise
- You have a bias toward action. You’re energized by getting things done
- You’re collaborative. You enjoy working together with your team and cross-functionally to drive stronger outcomes
- You’re creative. You have a habit of thinking outside the box in your marketing approaches and coaching
- You’re a self-starter. You’re intuitive, resourceful, and motivated to make things happen
What the job involves
- We are currently seeking a Director, Customer Marketing to join our Product Marketing Team in Canada or the US. Vancouver or Toronto hub location preferred
- You will lead Clio’s customer marketing function in driving customer engagement, growth, and advocacy by:
- Managing a team of talented customer marketers in achieving success in their portfolios and making valuable contributions to their career objectives
- Driving cross-sell, upsell, and expansion strategy, structure, and approach
- Overseeing customer communication and lifecycle marketing strategy to ensure Clio provides high-value, high-quality outreach, every time
- Leading programming that educates and engages customers on best practices, growth opportunities, and answers to their most common challenges
- Overseeing advocacy marketing (referrals, reviews, case studies, testimonials, speakerships) to support new business development, sales, and retention
- Driving our audience segmentation, personalization, and automation strategy
- Partnering with cross-functional leaders in Marketing, CS, RevOps, MarOps, Customer Education, Sales, and across the business to build and align on initiatives that support Clio’s strategic priorities
- Deeply understanding our customers, developing insights on personas, user/buyer journeys, and ICPs, and educating the company
- Driving and reporting on key performance metrics and OKRs, budgets and ROI, short-term and long-term plans, strategy, and vision
Our take
Modern law firms increasingly manage their work digitally but the lack of a specialised remote solution means that workflows have become fragmented. This leads to legal practice managers having to juggle multiple software solutions across various devices.
Clio provides a legal practice management platform designed for law firms, allowing users to manage billing for legal aid cases, access and manage documents and store files across multiple devices. Whilst other startups are operating in this niche, Clio has uniquely focussed on synchronisation across remote devices and on a wide range of integrations, allowing the user to access information from other industry standard software such as Xero and Klyant from within a single interface.
Clio has raised a large amount of investment capital, most recently in a 2021 Series E round which saw the company attain unicorn status with a valuation exceeding $1 billion. This funding is being used to accelerate its product development, hire additional talent, and for expansion into new markets with a focus on the EMEA region, particularly the UK and Ireland.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Company equity
- $500 contribution when you become a parent and/or guardian
- 4-week minimum vacation
- Work from home when you need to (role-specific)
- Parental leave options for moms and dads
- Customizable extended health benefits (including $2000 per year to spend on counseling)
- Wellness programs including an onsite naturopath physiotherapist, and RMT (location-dependent), healthy snacks, and exercise classes
- 401k 🇺🇸
- RRSP-matching 🇨🇦
Leadership
Jack Newton
(CEO)Experience as Director of Product Development for Chenomx Inc. from 2004 to 2009. Advisor for Logikcull.com, dealcloser, and Athennian.
Rian Gauvreau
(Board Member)Experience developing legal technology for Gowling Lafleur Henderson LLP from 2000 to 2008. Graduated the University of British Columbia with an M.B.A. in Strategic Management in 2011.
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