Influencer Strategist, Riot Games

• 6-8 years of experience in influencer marketing, creator partnerships, talent management, or a related field
• Experience independently developing and executing influencer strategies from planning through measurement
• Experience working directly with creators, streamers, talent representatives, and agencies
• Strong understanding of creator needs, content development, and the creator lifecycle
• Experience leading cross-functional campaigns involving multiple internal teams and external partners
• Knowledge of major social, video, and livestreaming platforms and their role in creator strategy
• Experience developing campaign goals, performance metrics, reporting, and strategic recommendations
• Strong project-management, communication, and stakeholder-management skills
• Ability to operate independently and make decisions in ambiguous or evolving situations

Desirable

• Riot Games is looking for a Global Influencer Strategist to lead creator strategy for Riftbound, Riot’s physical trading card game
• In this role, you will develop and execute influencer programs that introduce players to Riftbound, deepen relationships with creators, and support product, publishing, organized play, and community goals
• You will work across gaming, tabletop, TCG, collecting, lifestyle, and entertainment creator communities to build programs that feel authentic to creators and valuable to players
• You will independently own Riftbound’s global influencer strategy, guide regional execution, represent creator needs in product and campaign planning, and develop scalable programs that support Riftbound’s long-term growth
• You will report to the Editor-in-Chief, Riftbound Publishing team
• Develop and own the global influencer strategy for Riftbound in support of product and publishing priorities
• Build creator programs across launches, product releases, organized-play moments, live events, and ongoing community engagement
• Partner with Brand, Community, Social, PR, Creative, Organized Play, Events, Commercial, and Product teams to integrate creators into campaign planning
• Identify and develop relationships with creators across TCG, tabletop, gaming, collecting, lifestyle, and adjacent communities
• Create a balanced portfolio of scaled programs and bespoke creator partnerships
• Represent creator needs and expectations in product development, campaign planning, and live-service discussions
• Develop creator briefs, engagement models, toolkits, and guidance that can be adapted by regional teams
• Partner with regional influencer teams to localize global strategy and maintain consistency across markets
• Manage creator relationships, agency partnerships, contracting, onboarding, and campaign execution
• Establish campaign goals and performance metrics, analyze results, and recommend improvements
• Monitor creator sentiment, platform trends, industry developments, and emerging opportunities
• Lead escalation and issue-resolution processes involving creators, agencies, or campaign execution
• Serve as a craft partner to regional influencer managers and share best practices across the influencer community