Copywriter, Aroma360

• This role requires a creative who can seamlessly switch between two distinct luxury brands
• A creative storyteller with 3+ years of copywriting experience, ideally in the luxury lifestyle, wellness, fragrance, or hospitality space
• Proven ability to adapt tone and messaging for different audiences and platforms
• Highly skilled in eCommerce content, including product storytelling, email marketing, ad copy, and web content optimized for conversions
• Understands luxury consumer behavior and knows how to speak to aspirational, wellness-driven, and high-net-worth customers
• Detail-oriented with exceptional grammar and a keen eye for luxury brand language
• Collaborative, proactive, and able to manage multiple projects in a fast-paced in-office environment

Desirable

• Aroma360 is a boutique Scent Marketing and Branding company that specializes in providing the highest-quality essential oil-based scenting solutions to businesses and individuals all around the world
• As the only full-service scent company, Aroma360 guides clients from concept and development to strategic implementation while priding themselves on exceptional customer service every step of the way
• You’ll craft compelling, brand-aligned copy that speaks directly to each audience and drives engagement and sales
• Write engaging, conversion-driven content for both Aroma360 and Hotel Collection, including product descriptions, email campaigns, website copy, social media captions, paid ads, SMS, and packaging
• Maintain and develop distinct brand voices:
• Aroma360: Wellness-driven, sensory, warm, and sophisticated—focused on scent as a part of personal wellness and home ambiance
• Hotel Collection: Irreverent, aspirational, & Elevated—focused on delivering the 5-star hotel experience at home through luxury scenting, travel accessories, and lifestyle products
• Collaborate with the creative, marketing, and product teams to ensure messaging aligns with visual assets and overall brand strategy
• Optimize copy based on performance data, customer feedback, and internal insights to drive engagement and conversion rates
• Assist with product naming, campaign headlines, collection names, and storytelling that enhances the luxury brand experience
• Work on-site in a collaborative, creative environment at our Miami headquarters

• Please submit your resume, portfolio, and two writing samples:
• A product description or email for a wellness-focused brand (like Aroma360)
• A product description or ad for a luxury lifestyle or travel brand (like Hotel Collection)