Senior Marketing Executive, Immediate Media Co
£31.4-37k
Special interest content and platform company
Be an early applicant
Special interest content and platform company
1001+ employees
Be an early applicant
£31.4-37k
1001+ employees
Company mission
To help their audiences get the most out of the things they love, whatever they spend their time and energy on.
Role
Who you are
- You’ll bring proven experience as a campaign marketer with a strong passion for digital, playing a hands‑on role in shaping and delivering activity across email marketing, website performance and social media
- You’re digitally minded and thrive in a fast‑paced, ambitious environment, enjoying the opportunity to take ownership of complex, multi‑channel campaigns
- You’re motivated by delivering digitally led activity that drives visitor numbers and revenue, and take pride in crafting, testing and optimising performance across ecomms, websites and social channels
- Curious about audience insight and campaign data, you use learning to inform smarter, more effective marketing decisions
- Highly organised, creative and analytical, you enjoy collaborating with colleagues, partners and exhibitors, and take real satisfaction in seeing the measurable impact of your work
- You will need to meet 5 requirements to be considered for the role
- At least 3 years’ progressive experience in a marketing role, ideally within events, exhibitions, experiential or consumer brand marketing
- Experience across the full marketing mix, with a strong digital focus alongside offline campaign delivery
- Hands‑on, demonstrable, experience delivering digitally led campaigns, including email marketing, websites, search, paid and organic social, display and traditional channels
- Experience managing and optimising websites, with an understanding of CMS, SEO, conversion and engagement
- A confident blend of creative thinking and data‑driven decision‑making
- Strong organisational and stakeholder management skills, with the ability to manage multiple priorities in a fast‑paced environment
- Familiarity with ticketing platforms, CRM systems and box office processes
- A proactive, hands‑on approach and a desire to grow within the events industry
What the job involves
- As Senior Marketing Executive, you’ll play a key role in delivering high-performing marketing campaigns across the BBC Gardeners’ World Events and Good Food Show portfolio, including BBC Gardeners’ World Live, BBC Gardeners’ World Fairs, Good Food Festival and the Festive Good Food Show
- Confident in testing, optimisation and insight, you’ll use data and learning to refine campaigns and improve results over time
- Commercially minded and digitally focused, you’ll work with the Marketing Manager and Portfolio Marketing Manager to plan, deliver and optimise multi‑channel campaigns that attract the right audiences, drive ticket and upsell revenue, and continuously improve performance
- Collaborative and proactive, you’ll work closely with colleagues and stakeholders to deliver first‑class campaigns, while also supporting the wider marketing function through customer communications, stakeholder liaison, onsite delivery and post‑event reporting
- Work with the Marketing Manager on the development and delivery of integrated marketing plans to achieve visitor and revenue targets across the portfolio
- Coordinate the delivery of targeted marketing materials and campaigns, with a focus on digital, tailored to specific audience cohorts and aligned with each event’s content strategy
- Work in close collaboration with Sales and Content teams to maximise ticket, workshop and upsell revenue through targeted comms and promotions
- Lead on each campaign’s digital delivery, ensuring email, website and social channels are aligned and cohesive
- Own the planning and delivery of email marketing activity (via Adestra), ensuring segmentation, deliverability, testing and optimisation are embedded into campaign delivery
- Take ownership of event websites, ensuring content is current, well designed and aligned with campaign messaging. Work with the Central team to optimise SEO, conversion and engagement, using insight from GA, sales reporting, ERM tools and visitor research to continuously improve performance
- Manage the organic social media campaign planning and delivery, supported by Marketing Executives, testing new formats and improving alignment with email campaigns
- Work with the central digital team on all paid digital marketing activity, from planning and delivery to optimisation and performance reporting across paid search, paid social and display
- Working with the data and CRM leads, manage campaign data requirements, supported by the Marketing Manager
- Monitor campaign performance against KPIs, including ticket sales reporting, and use insight to optimise activity
- Monitor campaign performance against KPIs and report on ticket sales weekly (daily in the week of show and on site)
- Brief and manage external agencies and suppliers (design, ticketing, print, digital) to deliver high‑quality outputs in line with campaign objectives
- Work with the Marketing Manager to build and maintain effective media partnerships, contra agreements and industry relationships, ensuring maximum value and timely delivery of all assets
- Line‑manage and develop a Marketing Executive, providing clear direction, coaching and support to achieve agreed objectives
- Support in the production of comprehensive post‑show reports, analysing campaign impact, visitor behaviour and commercial outcomes to inform future strategy
- Help manage the ticket agent onsite at each event
- Attend all three BBC Gardeners’ World Events and two Good Food Shows on build‑up day and all open days, plus willingness to support at other Immediate Live shows on an ad‑hoc basis
Salary benchmarks
Our take
Immediate Media is a multinational publishing house that originated from the combined assets of multiple, formerly independent publishing houses, such as BBC Magazines, Magicalia, and Future.
Immediate, which was acquired by Hubert Burda Media in 2017, stands out for its niche as a content and platform company that only focuses on special interest markets, offering content from over 75 consumer brands ranging from Radio Times and CBeebies to BBC History and Cycling Plus. This breadth of specialised content has led to over 74M global consumers.
The company continues to see growth as it acquires new companies to expand its portfolio. Already the UK’s leading food media publisher - boasting 30M monthly users in this sector - it recently acquired Nutracheck, a food diary app and website, to enhance its food portfolio and further expand its digital capabilities.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Company benefits
- Contributory pension
- Life assurance
- 25 days annual leave,
- Extra day off for your birthday
- Extra day off around Christmas
- Holiday purchase and sale scheme
- Recruitment referral scheme
- Employee assistance programme
- Flexible/Hybrid Working
- Gym Discount
- Enhanced maternity, paternity and adoption benefits
- Retail and restaurant discounts
- Child-care vouchers
Company HQ
West Kensington, London, UK
Leadership
Sean Cornwell
(CEO)Co-founder of EarthFirelce and founder of DMEurope.com. Previously served as CEO for Direct Ferries, Chief Digital Officer for Travelex, COO for Shutl, and Managing Director & Vice President of International and Mobile for eHarmony.com.
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