Brand Specialist, PlayStation

Marketing, 12-Month Contract

Salary not provided

$53.13 USD/hr

Excel

Entry and Junior level

Los Angeles

San Francisco Bay Area

Gaming and digital entertainment provider

Be an early applicant

Gaming and digital entertainment provider

1001+ employees

B2CGamingEntertainmenteSports

Be an early applicant

Salary not provided

$53.13 USD/hr

Excel

Entry and Junior level

Los Angeles

San Francisco Bay Area

1001+ employees

B2CGamingEntertainmenteSports

Company mission

To create a gaming experience without barriers that fits the needs of players of all abilities.

Job

Company

Role

Who you are

Passion for marketing and video games
Some exposure to marketing, communications, media, or related fields (internships, academic projects, or entry-level roles are welcome) - previous gaming experience is a plus
Foundational strategic thinking skills for implementing marketing plans and brand creative briefs
Excellent written and verbal communication skills
Extremely organized individual
Experience working with creative or media agencies is preferred but not required
Experience working with major IP is preferred but not required
Ability to manage multiple tasks and projects at different stages with guidance and support
MS Office, Excel, and PowerPoint experience required

What the job involves

We are looking for a Marketing Brand Specialist to join the global brand marketing team
This is an early-career role designed for someone who is excited to learn how global game marketing works and wants hands-on experience supporting the launch of high-profile AAA titles
This role will report to the Senior Manager, Brand Marketing on the Global Games Marketing team and works closely with the Global Brand Lead, studio partners, and cross-functional teams
You’ll help support the development and execution of marketing plans, gain exposure to large-scale campaigns, and build foundational experience in brand marketing within the games industry
Support the Global Brand Lead and brand marketing team to help create and execute integrated marketing plans
Help manage the global asset calendar and track deliverables across all territories
Assist with integrated marketing campaigns including broadcast, digital, social, CRM, search, promotions, retail/channels under the guidance of the broader team
Leverage and help synthesize consumer brand research to support brand strategy
Coordinate day-to-day work with internal and external creative, media, and digital agencies
Review creative materials and provide organized feedback against the brand strategy
Help compile and report on campaign performance and support discussions around optimization
Support interactions with partners and brands to help drive mutually beneficial partnerships
Assist with approval coordination for all creative assets

Application process

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks

Our take

Since the release of the PS1 in 1994, PlayStation has been a consistent leader in the video gaming market. Its consoles are iconic in the gaming community - PlayStation has produced both the top-selling and fastest-selling console of all time - and the company is still pushing boundaries. Its current flagship - the PS5 - promises to revolutionise gaming, featuring new technology that will create improvements across the board.

As well as its consoles, PlayStation has also developed online services, connecting its users and giving them access to diversified media. A PlayStation can be used for a huge range of activities - from Netflix to guided workouts - which has led to the expansion of the company's audience over time and across generations.

PlayStation faces competition in its field from the likes of Microsoft, with its Xbox range, and PC gaming, which has been becoming more popular in recent years. Regardless, PlayStation shows no signs of slowing down. The upcoming implementation of in-game ads in free games looks to significantly increase revenue, and the wider PlayStation gaming experience also appears to be evolving from plans to launch live service games in upcoming years.