Marketing Operations Manager, Klue
CA$90-110k
+ Employee Stock Option Plan
2-5 days a week in office
Competitive enablement software
Open for applications
Competitive enablement software
201-500 employees
Open for applications
CA$90-110k
+ Employee Stock Option Plan
2-5 days a week in office
201-500 employees
Company mission
Klue's mission is to enable revenue teams with the insights they need to win, when they need it, and wherever they live.
Role
Who you are
- Marketing Automation & CRM Pro: You’ve worked hands-on with marketing automation platforms (Hubspot preferred) and know the ins and outs of building out workflows, managing lists, automating processes and how to integrate them with other marketing tools
- Data-Driven: You thrive on analyzing data and translating it into actionable insights that improve marketing strategies
- Problem Solver: You enjoy figuring out complex challenges and turning them into smooth, efficient processes
- Experienced Marketer: You bring 3-5 years of marketing operations experience to the table and are eager to take the lead in optimizing marketing systems
- Clear Communicator: You can break down complex metrics and share insights with the team in a way that drives action and better decisions
What the job involves
- As our Marketing Operations Manager, you'll be the expert ensuring our marketing tech stack runs seamlessly—optimizing Hubspot, managing lists, managing AI workflows, and setting up reporting and attribution tracking across all marketing programs and channels
- Hubspot Mastery: Dive deep into Hubspot, optimizing it for peak performance while empowering the marketing team with your expertise to run smooth, efficient programs
- Tool Exploration: Discover and evaluate new marketing tools to enhance our stack, constantly improving how we work and keep things at the cutting edge
- Audience & Data Management: Own the power of data by managing and optimizing audience lists, ensuring we target the right people, and continuously improving data quality to drive success
- Campaign & Reporting Support: Take charge of analyzing campaigns, building impactful reporting systems, and offering insights that make a real difference in performance
- AI Workflow Optimization: Lead the charge in leveraging A technology to find automate 20% of all current processes to free the team up for the highest impact work
- The best of both worlds—work from home and connect in person. Our Canadian hubs are in Vancouver and Toronto, and we work in PST and EST time zones
Our take
The integration of market data into the many functions of enterprise has been a consistent trend in SaaS markets for a number of years. Klue is taking a similar approach for teams looking to understand competitive landscapes.
The startup is uniquely attempting to create a new category of ‘competitive enablement software’. Whereas other software companies sought to fix a company’s business intelligence needs or content placement strategies, Klue brings all of these services together under the lens of competitive positioning.
Klue plans to find ways to reduce the burden of collecting intel and also automate insights. The company wants to introduce deeper integrations with enterprise tools like Slack, Salesforce, Gong, Highspot and Gainsights.
The biggest risk facing the company is that their product is currently more enterprise friendly, supported by customer specialists. For the software company to achieve true scale, they will want to democratise access to competitive enablement with a self-serve software available to small businesses.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Mar 2023
$2m
GRANT
Dec 2021
$62m
SERIES B
Total funding: $88.7m
Company benefits
- We gather compensation benchmarking data across BC and Canada’s Tech Industry, and use that data to build a range for our current team and future talent based on skill, capabilities and potential
- We currently have extended health benefits
- Vacation. Unlimited Vacation. We want the team to prioritize wellness and avoid burnout. We want to also give individuals autonomy to choose how and when they take vacation. We understand and respect that everyone’s needs for time off are different, just like our team.
- Work-life integration: Hybrid work model, flexible working schedules, and a global team
Company values
- Builders
- Intellectually Curious
- Ambitious
- Objective Oriented
Company HQ
Downtown Vancouver, Vancouver, BC
Articles
Leadership
Jason Smith
(CEO)Key roles include President at Vision Critical, a global market research software leader, and co-founder of Columbus Group, a digital agency pioneer acquired by TELUS. Advisor and consultant to early-stage companies. Stint as a VP at Electronic Arts.
Sarathay Naicker
(CTO)Prior to Klue, Sarathay rose to become the Chief Technologist at major cloud company, Sophos. Prior to that Sarathay was a senior developer at ActiveState until 2003.
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