Data Quality Analyst, Tatari
$65-85k
Offers equity
Data driven TV advertising and reporting
Open for applications
Data driven TV advertising and reporting
201-500 employees
Open for applications
$65-85k
Offers equity
201-500 employees
Company mission
Tatari's mission is to turn TV advertising into a digital experience, building a platform that helps companies buy, measure and scale TV media.
Role
Who you are
- 1+ year of relevant work experience, but also open to new grads
- Intermediate to advanced experience in Data Manipulation Software (e.g., SQL, Python, Pandas)
- Steadfast focus on the details, while keeping strategic priorities top-of-mind
- Radiate positivity and possess a “can-do” attitude
- Strong presentation skills, with the ability to translate data into business insights
- A quick learner, with the ability to work independently in a fast-paced environment; adaptability and a strong self-teaching ethic are highly valued
- Strong strategic thinking capabilities and project management skills
- Proven passion for the data quality discipline
- Extremely meticulous in approach to work
- Outstanding attention to detail
- Bachelor’s in a technical field (e.g., Computer Science, Mathematics, Physics)
Desirable
- Advanced degree in a technical field
- Experience with reporting tools (such as Tableau, Looker, etc.)
- Ability to manipulate, analyze, and interpret large amounts of data and to organize findings and translate into actionable insights using original or innovative techniques
- Industry experience a plus
What the job involves
- As a Data Quality Analyst, you will have the chance to improve the quality of our data and experience for Tatari clients. You will develop compelling and actionable insights through quantitative analysis, innovative thinking, and storytelling with data. This role collaborates closely within a team of highly experienced, analytically-inclined professionals, with the ultimate goal of helping Tatari redefine the TV ad buying experience
- Perform investigations that require a deep understanding of relationships among multiple data sources to identify systemic data quality issues and implement solutions
- Build and perform tests on large datasets to determine data quality and integrity
- Define and automate processes; document and maintain efficient procedures, adhering to best practices in data analysis and collection
- Evaluate system performance and design, and monitor its effect on data quality
- Collaborate closely with cross functional teams to analyze TV marketing campaigns. Build reports and data visualization to support client services and media buying teams
- Provide ad-hoc data analysis, use complex data-intensive analysis to identify and forecast trends, conduct deep-dive quantitative analyses to optimize KPIs
- Collaborate with engineers to improve data collection and storage processes
Our take
Television advertising has changed dramatically since it first began, with advertisement campaigns growing in scale, having increasingly large budgets, and migrating to modern alternatives such as CTV. Despite these increased demands, television advertising remains antiquated relative to the modern data-driven campaigns of mobile platform ads, presenting opportunities for innovations within the industry.
Tatari provides a TV and CTV advertisement data and analytics platform, helping clients to future-proof their advertisement campaigns through real-time data-driven approaches. The company achieves this by providing a dashboard for analyzing the success of campaigns, facilitating data-driven media buying, and managing on-demand CTV campaign changes, ultimately aiming to digitize the TV advertisement process.
Whilst it is undeniable that Tatari faces competition from providers of TV advertisement analytic platforms, media buying platforms, and other data-driven solutions, it has been smart to unify such tools into an all-in-one digital TV advertisement management dashboard. The company shows great potential to help clients future-proof the way they run TV ads, and has been busy expanding its product suite and licensing portfolio through 2022 and 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Competitive salary
- Equity compensation
- 100% coverage for you and your dependents
- Unlimited PTO and sick days
- Snacks, drinks, and catered lunches (when it’s safe!)
- Team building events (when it’s safe!)
- $1000 annual continued education benefit
- $500 WFH reimbursement
- $125 pre-tax monthly stipend to spend on whatever you want
- Annual mental health awareness app reimbursement
- FSA and commuter benefits
Company values
- Compassion - We are a tight-knit group and we enjoy spending time with each other, whether it's exploring neighborhood restaurants, tasting and rating margaritas, or volunteering to support a special cause
- Rigorous - We look for hardworking and dedicated people who are not afraid to make mistakes and learn from them
- Excellence - We're in fast-paced environment with intellectual stimulation
Company HQ
Yerba Buena, San Francisco, CA
Articles
Leadership
Philip Inghelbrecht
(CEO)President of TrueCar from 2008 to 2010, and Executive Chairman of Boomerang since 2020.
Mike Swinson
(Chief Data Scientist)Vice President of Risk Management for HSBC Card Services from 2006 to 2008. Experience as Vice President of Analytics and Chief Data Science Officer for TrueCar, Inc. from 2009 to 2017.
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