Senior Product Marketing Manager, OneLocal
+ Stock options
Marketing automation platform for SMBs
Be an early applicant
Marketing automation platform for SMBs
21-100 employees
Be an early applicant
+ Stock options
21-100 employees
Company mission
OneLocal's mission is to help local businesses grow by delivering impactful results at every stage of the customer journey.
Role
Who you are
- We are looking for a big-thinker who wants to be challenged as we scale this "zero-stage" startup within our firm
- The ideal candidate is a customer-centric, proactive individual who is looking to join an early-stage technology company and drive growth through storytelling and sales enablement
- The "Doer" Mentality: You are a self-starter who can generate marketing assets from zero and execute your own ideas without needing a large support team
- Exceptional Storytelling: You have a strong background in content or messaging and can articulate "the why" behind a product with clarity and punch
- Strategic GTM Experience: You understand the full marketing and sales funnel and have a proven track record of moving prospects through it
- High-Growth Agility: Ability to work in a fast-paced environment and quickly adapt as we refine our "zero-stage" product offering
- 5 or more years experience as a Product Marketing Manager (PMM) in one of the following environments: SaaS organization or Tech Startup (early-stage experience is a major asset)
- Strong organizational and follow-up skills, with the ability to manage multiple projects simultaneously
- Ability to understand customer needs and translate those into idiosyncratic industry features that drive "attach rates" for partners
- Questions the status quo and isn’t afraid to speak up to ensure we are building the best possible brand narrative
- Our roles are open to candidates who can work between the core hours of 9am - 5pm EST
What the job involves
- We are looking for a Senior Product Marketing Manager to unlock the growth potential of AgencyEngine
- You will be joining a motivated and fast-paced team that strives to create long-lasting relationships with our partners and produce results
- Craft the Narrative: You'll act as the primary storyteller for AgencyEngine, translating complex AI-driven features into compelling value propositions that resonate with diverse stakeholders (from Finance and Ops to small business owners)
- Drive Partner Success: Develop "Partner Enablement" kits—including landing pages, email templates, and scripts—to equip our white-label partners with everything they need to successfully sell our services under their own brand
- Enable the Sales Motion: Build and manage the high-touch "Account-Based Marketing" (ABM) collateral, including sales decks, case studies, and customer testimonials that directly support the sales team in closing new partners
- Define GTM Foundations: Take ownership of Ideal Customer Profile (ICP) development and persona mapping for both our partners and the end-user (e.g., contractors, roofers, etc.)
- Conduct Market Research: Identify target market verticals, estimate market sizes, and provide the strategic data needed to prioritize our product roadmap and growth initiatives
- Collaborate for Results: Work in lockstep with the Product, Sales, and Leadership teams to ensure our messaging is aligned with the platform’s capabilities and the market's needs
Our take
Well executed marketing is generally considered a must for enterprise organizations but a luxury for small businesses. While enterprise organizations have a variety of platforms serving their needs, local businesses typically lack both the technical expertise and resources to execute proper marketing campaigns and convert them into sales.
Onelocal is a platform where local businesses can find tools and expertise to help them bridge this gap. It offers its clients personalised marketing expertise, enterprise-level tools and automation, and customised analysis - promising total coverage of everything needed to outsell the competition.
Dubbed as the Salesforce for local businesses, Onelocal is aiming for Salesforce-type market domination in their niche business area. The company has been quick to find grounding in the SMB world, with funds secured being invested in expanding its suite of offerings as it seeks to grow its list of clientele.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-10% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2017
$0.2m
SEED
Jan 2014
$0.3m
SEED
Total funding: $0.5m
Company benefits
- Flexible working hours
- Full medical, dental and lifestyle benefits package
- Lunch and learns, training tutorials, courses for skill advancement and other opportunities to learn new things
- Fully stocked kitchen with snacks, coffee and tea
- Team events - annual offsites, monthly team outings, board game nights and more
- Location in the heart of downtown Toronto, close to public transit
- Vacation time
- Dog friendly office!
Company HQ
CityPlace, Toronto, ON
Leadership
Edward Yao
(CEO & Co-Founder)Was previously the President and Co-founder at TeamBuy, and worked as an Analyst at Accenture.
Alex McCausland
(CTO & Co-Founder)Worked previously in Software Development at Bibliocommons, TeamBuy and Indigo
Share this job
View 3 more jobs at OneLocal