Senior Manager, Talkiatry

• 5-8+ years in website product management, growth product, web strategy, SEO, digital experience, or a related role
• Strong product sense across user journeys, prioritization, roadmap ownership, experimentation, funnel thinking, and stakeholder alignment
• Hands-on HTML and CSS capability; comfort using browser DevTools and diagnosing routine front-end issues
• Deep CMS experience with Webflow or comparable platforms such as Contentful, WordPress, Sanity, Prismic, or similar
• Strong SEO expertise, including technical SEO, content SEO, schema, internal linking, Core Web Vitals, indexation, and redirects
• AEO/GEO fluency or a clear ability to develop it quickly, including AI Overviews, answer-engine optimization, FAQs, and retrieval-friendly content architecture
• Accessibility expertise, including WCAG 2.2 AA, semantic HTML, keyboard navigation, accessible forms, contrast, and inclusive UX QA
• Analytics fluency, including GA4, GTM or similar tag management, event tracking, funnel reporting, tag QA, and attribution awareness
• Experience working with external agencies or dev shops, including scoping, briefing, QA, and accountability for outcomes
• Strong documentation habits: your docs are clean, current, and usable by cross-functional partners
• Comfort using AI coding, research, SEO, QA, and productivity tools as part of your everyday workflow
• Strong cross-functional operating ability across Growth, Creative, Content, Product, Engineering, Data, Legal, and Compliance

Desirable

• Talkiatry is looking for a Senior Manager, Web Experience to own Talkiatry.com as a digital product
• This is our logged-out experience: homepage, landing pages, treatment and condition pages, SEO content, insurance and state pages, provider discovery surfaces, and campaign experiences
• The right person operates the site the way a product manager runs a product: with a clear roadmap, strong cross-functional judgment, crisp prioritization, and relentless attention to quality
• You will improve the visitor experience and help more qualified visitors start the application flow
• This is not a traditional web manager or CMS producer role
• We need someone who can set direction, diagnose issues, prioritize work based on business impact, and personally ship or prototype many website improvements using Webflow, front-end tools, analytics tools, and AI-assisted workflows
• Our site runs on Webflow, and we have external development support for larger production work
• What we need is the person who drives the system: roadmap, scoping, QA, documentation, SEO/AEO structure, accessibility standards, tracking hygiene, and daily site quality
• Website strategy and roadmap You will own the marketing website roadmap across core site pages, landing pages, SEO/AEO content, provider discovery surfaces, and campaign experiences. You will translate business goals into a sequenced roadmap and define what should be built and why
• Qualified application starts Your primary metric will be visitor to qualified application start conversion rate. You will improve the web-controlled factors that influence whether a qualified visitor starts the application flow, including page experience, trust signals, CTA strategy, eligibility clarity, accessibility, site speed, and analytics quality
• SEO, AEO, and organic growth You will improve technical SEO and answer-engine optimization in partnership with Growth and Content, including crawlability, internal linking, schema, metadata, page structure, FAQs, and retrieval-friendly content patterns
• Site quality and accessibility You will take proactive ownership of site health, QA processes, template hygiene, mobile checks, and WCAG 2.2 AA accessibility standards
• Hands-on web execution You will build, modify, and QA website pages, templates, CMS components, redirects, metadata, schema, forms, and landing-page variants using Webflow, HTML, CSS, browser DevTools, and AI-assisted tools
• External development partnership You will scope work for external development partners, write clear briefs, review output with a critical eye, and know when to build something yourself versus hand it off
• CMS governance and website operations You will maintain CMS structure, templates, components, redirects, publishing workflows, and site hygiene so the website can scale without becoming fragmented
• Analytics, tracking, and privacy-sensitive web hygiene You will partner with Growth, Analytics, Legal, Privacy, and Compliance on website instrumentation, event tracking, pixels, consent/privacy rules, attribution, and QA