Senior Marketing OperationsManager, Rightway

• The ideal candidate thrives in complex data environments, takes pride in operational excellence and drives scalable marketing impact
• 5-7 years of experience in marketing operations with hands-on experience in CRM, marketing automation and campaign tracking
• Proficient in Salesforce Marketing Cloud / Account Engagement, Iterable, and Mixpanel (or similar systems)
• Strong analytical mindset with a deep understanding of data sets and reporting frameworks
• Collaborative partner and cross-functional communicator who thrives in a fast-paced, high-growth environment
• Track record of scaling marketing operations in fast-paced organizations with a focus on process optimization and measurable impact
• Experience supporting both B2B and B2C marketing programs preferred
• Strong statistical and analytical skills
• We’re seeking those with passion for healthcare and relentless devotion to our goal

Desirable

• We’re looking for a Senior Manager, Marketing Operations to lead the systems, infrastructure and performance reporting that power both our commercial (B2B) and member (B2B2C) marketing engines
• This role will own the backend architecture of our CRM (Salesforce) and analytics systems with a primary focus on Salesforce, Iterable, and Mixpanel to ensure complete, accurate campaign tracking and actionable performance insights
• Own the end-to-end architecture, implementation, and optimization of our marketing systems including Salesforce (Commercial CRM), Iterable (Member CRM), Fresh Paint (CDP) and Mixpanel (analytics) ensuring precise data piping, campaign attribution and reporting across both commercial and member journeys
• Manage end-to-end campaign operations across commercial marketing and member marketing
• Ensure technical accuracy, data integrity, and best practice execution across all programs, campaigns and system workflows
• Develop scalable processes for campaign execution and cross-functional collaboration to increase operational efficiency
• Manage lead flow design and optimization including lead scoring, list segmentation and nurture flows
• Build, maintain, share out and continuously improve dashboards and reporting
• Surface marketing performance across both commercial and member marketing
• Partner with cross-functional stakeholders to ensure alignment on data flows, system integration and measurement
• Support conversion tracking and pixel management across channels
• Own post-campaign analysis and standardization of reporting across channels ensuring actionable insights, reliable performance visibility, and optimized decision-making at every stage of the buyer and member journey