Media Director, Sine Digital
$125-150k
Performance marketing agency
Be an early applicant
Performance marketing agency
21-100 employees
Be an early applicant
$125-150k
21-100 employees
Company mission
To be the global leading performance marketing agency for entertainment and sports, powered by our exceptional people and data science.
Role
Who you are
- 7–10+ years of experience in digital media planning and buying, with a proven track record in the live entertainment or performing arts sector
- Expertise in multi-channel digital strategy and campaign optimization across Paid Social, Search, Programmatic, CRM, and Out of Home (OOH) media
- Strong leadership skills with experience in managing and developing media teams
- Excellent client-facing communication and presentation skills
- Proficiency in media planning and analytics tools (e.g., Google Analytics, Meta Business Manager, Google Ads, DV360, Salesforce)
- Experience with ticketing platforms such as TicketMaster, Telecharge, AudienceView and Nliven is a plus
- Ability to thrive in a fast-paced, dynamic environment
- A strategic thinker who can translate client goals into measurable, high-performing media campaigns
- Proven leadership experience managing multi-channel media teams in a fast-paced agency environment
- Strong client-facing skills, with the ability to clearly communicate strategy, performance, and recommendations
- Deep knowledge of digital media platforms (Meta, TikTok, Google Ads, DV360, programmatic, CTV) and analytics tools
- Experience with out-of-home and linear broadcast media is a plus
- Passion for live entertainment and performing arts, with familiarity in ticketing and audience engagement trends
- Highly organized, detail-oriented, and able to manage multiple campaigns and stakeholders simultaneously
- Strong vendor management and P&L oversight capabilities
What the job involves
- The Media Director will spearhead the development and execution of comprehensive media strategies for SINE Digital's US clients, encompassing venues, theatrical productions and attractions
- This role combines strategic leadership with hands-on campaign activation, ensuring optimal media performance across all channels
- The Media Director will collaborate closely with Account Directors to align media strategies with client objectives and oversee the performance of the media team and external vendors
- Develop and present integrated media strategies to clients, aligning with their goals and objectives
- Collaborate with Account Directors to determine optimal channel mixes, audience targeting, and budget allocations
- Serve as the primary point of contact for clients regarding media strategy and performance
- Oversee the planning, execution, and optimization of media campaigns across all paid channels: Search, Paid Social, Programmatic, and CRM
- Manage media budgets, ensuring efficient allocation and pacing to meet client goals
- Lead media buying negotiations and maintain relationships with key media partners
- Lead and mentor a team of media professionals, fostering a collaborative and high-performance culture
- Provide guidance and support to team members, ensuring continuous professional development
- Coordinate with cross-functional teams to ensure seamless campaign execution
- Monitor and analyze campaign performance, providing actionable insights and recommendations for optimization
- Prepare and present regular performance reports to clients, highlighting key metrics and outcomes
- Implement best practices and innovative strategies to enhance campaign effectiveness
- Manage relationships with external vendors, ensuring service quality and adherence to contractual terms
- Oversee the P&L for media services, ensuring profitability and cost efficiency
Our take
Sine Digital is a performance marketing agency for the experiences sector. The company uses data science and technology to deliver campaigns based on audience insights that support sustainable, better returns and reduce marketing "wastage".
It is this insight-first approach that makes the company stand out, as well as using innovations in tech to drive its marketing services. For example, Sine leverages AI to help develop creative assets, and supplies real-time market research so clients can adapt their strategies where needed.
Sine Digital certainly has promise, but it will take time to see how the space responds to its offering. An injection of Seed funding will certainly help it make a space for itself, as the company invests in US expansion and the further development of its tech.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
May 2024
$2.5m
SEED
Total funding: $2.5m
Company benefits
- Flexible & hybrid working
- Early finish Fridays all year round
- Weekly training & development opportunities
- Regular Company Socials & Clubs
- Dog friendly office space
Company HQ
Fitzrovia, London, UK
Leadership
James Dale
(Co-Founder & CEO)Former Managing Director at LGM Records. Was a Songwriter for Faber Music, and part of Goldheart Assembly at FIERCE PANDA RECORDS.
Kaziu Gill
(Co-Founder & Director)Also Founder and Director at LGM Records, as well as at LimeGreen Accountancy.
Salary benchmarks
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