Senior Director of Growth, Resident
$165-200k
More information about location
Mattress and home furnishings retailer
Job no longer available
Mattress and home furnishings retailer
501-1000 employees
Job no longer available
$165-200k
More information about location
501-1000 employees
Company mission
To make shopping for home essentials effortless, enjoyable, and risk free - because everyone deserves a beautiful home and a great night's sleep.
Role
Who you are
- The ideal candidate has proven experience owning end-to-end growth in eCommerce (or similar)
- You will be a natural and strong leader who can remain calm through all sorts of challenges
- You will display confidence in the business of ‘getting things done’ with an energetic and positive outlook to challenge the norm to be the best at what we do
- 10+ years of relevant growth marketing experience in an ecommerce B2C setting
- Deep, hands-on experience with all paid performance marketing channels (SEM, Paid Social, Affiliates, etc.), being aware of new developments, capabilities, and industry approaches
- Experience with large SKU catalog, multi product furniture ecommerce brands a plus
- Can fluently speak marketing, product, and growth
- Has owned all funnel metrics and key business metrics for an entire brand
- Strong analytical background in performance marketing having built marketing dashboards hands on
- Experience using research insights and behavioral data to deliver competitive benchmark results vs industry
- A self-starter who is proactive and dedicated to getting results
- You like to wear “multiple hats.”
- You believe that no problem is too small, just as comfortable coming up with a plan as you are executing it
- Experience and/or comfortable working in a global matrix structured environment where collaboration and communication is key
- Strong organization and project management abilities
- Experience with managing large marketing budgets
- Proven ability to execute in a fast-paced environment
- Experience hiring, managing, and developing a high performing team
What the job involves
- This role is responsible for driving bottom-line growth, utilizing a diverse mix of growth marketing, CRM, product, and growth levers both conventionally and in new novel ways
- You will lead the delivery of excellence though collaboratively working with your colleagues across the business (Product, Marketing, Designers, Copywriters, Engineers) ensuring that exceptional results are maintained and smashed
- Developing a multi-channel growth strategy that drives brand awareness, consideration, conversion and retention
- Balance marketing tactics to surpass growth goals in terms of SOV, conversion rate, AOV, LTV, revenue per session, referral revenue etc
- Create and test new growth strategies and channels to fuel net new customer acquisition
- Partner with the Data team to create an analytics framework that enables a comprehensive view of all marketing activities and their impact on brand awareness, customer acquisition and customer retention
- Manage a continual testing framework to make informed marketing decisions including A/B testing and incrementality testing
- Pivot between contributing to high-level decisions and understanding the low-level implications of those discussions
- Being as hands on keyboard as necessary with respect to native platform UI’s, writing ads and scripts and building analysis dashboards
- Create and empower a collaborative, growth-centric culture across the team and company
- Work closely with a variety of in-house creative teams, external agencies and individual contractors to drive growth through creative optimization and operations
- Ownership and management of marketing and product budget
- Forecasting, planning and reporting responsibility for all marketing, coordinating with all stakeholders (product, marketing, operations, CS)
- Model our values: Excellence, Customer Love, Big Thinking, Inclusivity, and Forward Momentum
Our take
Resident is a modern home goods company on a mission to make everyday living more comfortable and enjoyable. Founded in 2016, it started with the best-selling Nectar mattress and has grown into a family of award-winning direct-to-consumer brands, including DreamCloud, Awara, Siena, and CloverLane.
The company focuses on giving customers better choices, great value, and peace of mind with industry-leading trial periods and warranties. From mattresses to home essentials, Resident serves people looking to create a beautiful and functional home without the usual hassle of shopping. So, by operating primarily online, it makes it easy for customers across the US and beyond to access their products.
Resident's growth has been rapid too, with a remote-first workforce spread across 33 US states, plus teams in the UK and a tech hub in Tel Aviv. As it continues expanding its product lines and global reach, Resident aims to redefine the home goods industry, making shopping effortless and homes more enjoyable for everyone.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2021
$130m
SERIES B
Jan 2020
$12.5m
EARLY VC
Total funding: $169.2m
Company HQ
Ybor City Historic District, Tampa, FL
Leadership
Eric Hutchinson
(Co-Founder & CEO)Eric is also the Founder of DreamCloud. Previously, he co-founded Madison Reed where he served as the COO for nearly 3 years. He also co-founded Home Value Protection and served as a Senior Product Manager at PayPal.
Maria Testani
(CFO)Prior to joining Resident in 2023, Maria was the CFO at Wolf & Shepard and Savage X Fenty. She also spent 3 years at Bautycounter as the VP of Finance.
Ann Lippman
(CPO)Prior to joining Resident in 2022, Ann was the CPO of Thirty-One Gifts. She was also the VP then Senior VP of People & Culture at Barry's as well as a Director of People Practices at Madison Square Garden Entertainment.
Dave King
(CTO)Prior to joining Resident in 2023, Dave was the CTO at Nacelle, Everlane, and Madison Reed. He also spent over 8 years at Gap as a Director and then Senior Director of IT.
David Briefstein
(COO)Prior to joining Resident in 2020, David was a CCO at TVSquared, CBO at SwoopMe, Head of Accelerate at Comcast Ventures and CRO at Madison Reed.
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