Luxury Key Account Executive, Diageo

North

Salary not provided

Junior and Mid level

London

Office located in 1HQ, London

Alcoholic beverage company

Job no longer available

Alcoholic beverage company

1001+ employees

B2CRetailFoodManufacturing

Job no longer available

Salary not provided

Junior and Mid level

London

Office located in 1HQ, London

1001+ employees

B2CRetailFoodManufacturing

Company mission

To be one of the best performing, most trusted and respected consumer products companies in the world.

Job

Company

Role

Who you are

Commercial attitude essential
Analytical, systems proficiency
Worked with Luxury brands and/or high-end accounts preferable
An existing network within the GB on trade preferred but not essential
Able to demonstrate excellent relationship building and influencing skills across functions
Have a high affinity for iconic brands and an in-depth understanding of consumer desires and how to engage with them
You can establish and keep excellent relationships with key influencers in the industry and beyond, and you know the best places to go

What the job involves

In this role you will be the personification of Diageo’s ambition: to become the world's best-performing, most-trusted consumer goods company and build category-leading partnerships with industry-leading outlets
We are looking for someone with a who can present our products to reflect the luxury brand's image and values, bringing them to life for our customers/consumers
Working collaboratively across Diageo cross-functional team and our Brand Ambassadors to deliver the annual P&L for your customers
This will be delivered through a combination of securing pouring contracts and delivering exciting and tailored activations on these top 10% accounts. Great activation and collaborative working are a key part of delivering great customer service
As a Luxury Account Executive in the highly influential area of the On Trade you will play a crucial role in building the status, equity and rate of sale of our brands through delivery of brand objectives throughout key outlets
Strong ownership of the day-to-day customer relationship through effective negotiation, persuasion and conflict management/resolution skills
Accountable for P&L delivery of the portfolio within the customer remit. Successfully navigate return on investment decisions with each customer aligning with key priorities for sustainable and profitable growth
Partnership with the Diageo Luxury Marketing team and the Advocacy team to put our brands in the heart of culture by leading activation in outlets, driving talkability and availability
Deliver against the distribution and execution targets each month, quarter and year
Work closely with a Luxury curation manager who will support menu creation, activations and customer engagement within your customer base. This will require strong organizational skills, paired with proactive communication to deliver standout results for Diageo and our customers
Accurate forecasting and internal performance management with attention to detail, as well as proactive RTM and supply team connectivity to maintain brand visibility in outlet
Drive on trade understanding at all levels within Diageo GB, ensuring that the consumer trends that your customers are experiencing are fed through into brand and customer teams, so we are constantly responding to the latest trends
Sell the history and heritage of our luxury brands you represent. We will teach you everything you need to know
Become the first point of contact to learn more about upcoming trends or in-depth knowledge about spirits and the industry
Engage with decision-makers of the On-Trade and Off-Trade network to ensure perfect execution in our outlet universe
Your job isn’t done until our products are visible to consumers and you engage the consumer by driving awareness and brand passion for our products. This is a commercial position by heart, and you are responsible for commercial success and inspiring customer loyalty while implementing marketing activations

Application process

Job Posting Start Date : 2024-11-06

Salary benchmarks

Our take

Multinational beverage company Diageo was the result of a merger between Guinness and Grand Metropolitan, a leisure and property conglomerate, in 1997. Spearheaded by then-Guiness executives Anthony Greener and Philip Yea, the merger sent stocks skyrocketing and by December of the same year, Diageo was listed on the London Stock Exchange.

As the owner of many of the global leaders in alcoholic beverages (think Ciroc, Smirnoff, and Tanqueray), Diageo has made a number of savvy acquisitions and sell-offs, expanding its portfolio beyond Europe and into the Americas, the Middle East, and Asia.

Over the past decade, however, it has had to face the rise of craft and independent brewing, with companies like Brewdog becoming new competitors. Rather than acquiring these craft beer companies, Diageo has focused on branding Guinness in a way that fits the craft mould. This involved initiatives like The Brewers Project.

During the early 2020s, Diageo also weathered an alcohol sales decline but has bounced back with a renewed focus on cold brew coffee liqueurs and Guinness blends, as well as further acquisitions that have included that of actor Ryan Reynolds’ Aviation Gin.