Senior / Lead B2B Growth Marketing Manager, nilo.health
2+ days a week in office
Platform for mental health support at the workplace
Job no longer available
Platform for mental health support at the workplace
101-200 employees
Job no longer available
2+ days a week in office
101-200 employees
Company mission
To empower and support companies and their individuals to enhance their mental well-being in order to become healthier and more successful.
Role
Who you are
- B2B Demand Generation Experience: min 6+years of experience
- Performance Marketing Expertise: Extensive hands-on experience with Paid Social (LinkedIn, Meta) and Paid Search campaigns (Google Ads, Microsoft Ads)
- Project Management: Ability to manage projects efficiently, conduct structured data-driven experiments, and manage budgets effectively
- Data-Driven Approach: Analytical thinking and experience in automating processes with tools like HubSpot
- Creativity: Development of innovative, out-of-the-box campaigns that inspire and persuade
- Experience in a Dynamic, Fast-Paced Environment: Ideally in a startup or scale-up
- Language Skills: Fluent in English, proficient in business-level written and spoken communication. German is a plus
What the job involves
- Development and Implementation of a Demand Generation Program: You will design and implement scalable programs to generate demand, identify targeted growth opportunities, and continuously optimize initiatives using automation, data analysis, and creative approaches
- Management of Paid Channels & Outbound Campaigns: You will be responsible for planning, managing, and optimizing Paid Social, Paid Search, Review Platform Ads, and Outbound campaigns
- Campaign Management and Optimization: You will develop and manage data-driven campaigns, continuously optimizing them to ensure maximum impact
- Performance Analysis and Reporting: You will measure, analyze, and report on key KPIs to assess campaign effectiveness and make data-driven decisions
- Proactive Collaboration with Sales: You will work closely with the Sales team to understand their needs, improve results, and ensure smooth lead handovers
Our take
Employee mental health and well-being are increasingly being spotlighted, as employers realise that it's both financially and socially responsible for them to take an active role in supporting their employees. Nilo.health helps them do this with its mental health platform, providing therapists and digital content all in one place.
Providing a comprehensive platform is how the company stands out in the space. But this does also present a challenge, as each facet of its solution much be competitive against more niche rivals. That said, Nilo.health is off to a promising start, securing funds to help expand its offering and footprint.
The company has also announced a merger with Likeminded, a fellow employee mental health platform. Although there are limited details about how exactly this merger will take shape, the combined business will serve around 500 clients in Europe - securing a position as the market leader for corporate mental health support in the region.
Freddie
Company Specialist at Welcome to the Jungle
Insights
87% employee growth in 12 months
Company
Funding (1 round)
May 2022
$9.1m
SEED
Total funding: $9.1m
Company benefits
- A strong company culture characterized by team spirit, empathy, respect, trust, courage, and innovation
- Psychological safety onboarding in your first weeks
- Free access to the nilo.health app
- Enjoy working abroad for up to 90 days per year
- Flexibility to work fully remotely, in-office, or a bit of both
- Urban Sports Club membership at a discounted price
- Equity options - you benefit from any increase in the nilo's valuation that you've helped to create
- Regular team and company events (in compliance with the COVID19 regulations)
- Bring your dog to work, we have office dogs in both the Berlin & Munich location
- 30 days of vacation
Company HQ
Kollwitzkiez, Berlin, Germany
Leadership
Catalina Turlea
(Co-Founder & CTO)Prior to co-founding nilo, Cata was a mobile developer for the healthtech company, TeleClinic and fitness app, Freeletics. She worked in multiple frontend development roles in other companies.
Jonas Keil
(Co-Founder & CEO)Previously worked for BCG Digital Ventures and different startups before co-founding nilo.health in 2019.
Salary benchmarks
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