Senior / Lead B2B Growth Marketing Manager, nilo

Salary not provided

Hubspot

Google AdWords

Senior and Expert level

Berlin

2+ days a week in office

Platform for mental health support at the workplace

Job no longer available

Platform for mental health support at the workplace

201-500 employees

B2BEnterpriseHRMental healthSaaSWellbeing

Job no longer available

Salary not provided

Hubspot

Google AdWords

Senior and Expert level

Berlin

2+ days a week in office

201-500 employees

B2BEnterpriseHRMental healthSaaSWellbeing

Company mission

To empower and support companies and their individuals to enhance their mental well-being in order to become healthier and more successful.

Job

Company

Role

Who you are

B2B Demand Generation Experience: min 6+years of experience
Performance Marketing Expertise: Extensive hands-on experience with Paid Social (LinkedIn, Meta) and Paid Search campaigns (Google Ads, Microsoft Ads)
Project Management: Ability to manage projects efficiently, conduct structured data-driven experiments, and manage budgets effectively
Data-Driven Approach: Analytical thinking and experience in automating processes with tools like HubSpot
Creativity: Development of innovative, out-of-the-box campaigns that inspire and persuade
Experience in a Dynamic, Fast-Paced Environment: Ideally in a startup or scale-up
Language Skills: Fluent in English, proficient in business-level written and spoken communication. German is a plus

What the job involves

Development and Implementation of a Demand Generation Program: You will design and implement scalable programs to generate demand, identify targeted growth opportunities, and continuously optimize initiatives using automation, data analysis, and creative approaches
Management of Paid Channels & Outbound Campaigns: You will be responsible for planning, managing, and optimizing Paid Social, Paid Search, Review Platform Ads, and Outbound campaigns
Campaign Management and Optimization: You will develop and manage data-driven campaigns, continuously optimizing them to ensure maximum impact
Performance Analysis and Reporting: You will measure, analyze, and report on key KPIs to assess campaign effectiveness and make data-driven decisions
Proactive Collaboration with Sales: You will work closely with the Sales team to understand their needs, improve results, and ensure smooth lead handovers

Our take

Employee mental health and well-being are increasingly being spotlighted, as employers realise that it's both financially and socially responsible for them to take an active role in supporting their employees. Corporate mental health platform nilo is one way that employers can do this, providing access to therapists and helpful digital content all in one place.

The company's comprehensive approach enables it to stand out in the growing corporate mental healthcare sector. But this also presents a challenge, as each facet of its solution much be competitive against more niche rivals. The company is off to a good start though, having secured funds to support the expansion of its offering and footprint.

Serving around 500 clients in Europe, nilo has secured a position amongst market leaders for corporate mental health support in the region. The company has referenced an ambitious growth strategy as the next step in its progression, with aims to explore how AI and other innovations can be used to deliver the best value for its clients.

Freddie

Company Specialist at Welcome to the Jungle

Insights

87% employee growth in 12 months

Glassdoor (4.5)

Trustpilot (3.7)

Company

Funding (1 round)

May 2022

$9.4m

SEED

Total funding: $9.4m

Company benefits

A strong company culture characterized by team spirit, empathy, respect, trust, courage, and innovation
Psychological safety onboarding in your first weeks
Free access to the nilo.health app
Enjoy working abroad for up to 90 days per year
Flexibility to work fully remotely, in-office, or a bit of both
Urban Sports Club membership at a discounted price
Equity options - you benefit from any increase in the nilo's valuation that you've helped to create
Regular team and company events (in compliance with the COVID19 regulations)
Bring your dog to work, we have office dogs in both the Berlin & Munich location
30 days of vacation

Company HQ

Kollwitzkiez, Berlin, Germany

Leadership

Jonas Keil

(Co-Founder & CEO)

Previously worked for BCG Digital Ventures and different startups before co-founding nilo.health in 2019.

Salary benchmarks

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